Brandwave

How popular isPhilips Lumea?

In October 2026, people searched for Philips Lumea by name about 640 times in New Zealand, a 10.3% increase from the previous year. These searches made up 8.8% of all New Zealand hair removal brand searches, placing Philips Lumea fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about hair removal brands, Philips Lumea appeared in three of the five answers and was the second most recommended of the seven.

Search and AI answers in October 2026

Philips Lumea is the fourth most searched of 7 competitors and the second most recommended in the AI answers we collected.

  1. VeetShare of searches 34.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. NairShare of searches 32.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. Braun Silk-expertShare of searches 19.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. Philips LumeaShare of searches 8.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. UlikeShare of searches 3.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top hair removal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Philips Lumea was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Philips Lumea is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Veet1st
  2. Philips Lumea2nd
  3. Braun Silk-expert3rd
  4. Nair4th
  5. Ulike5th
  6. Emjoi–
  7. SmoothSkin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Veet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nair3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Braun Silk-expert3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips Lumea3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ulike1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Emjoi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SmoothSkin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair removal brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Philips Lumea compared with other New Zealand hair removal brands?

Philips Lumea against hair removal brands in New Zealand, by month

Share of searches by month for Veet, Nair, Braun Silk-expert, Philips Lumea, Ulike. The figures are in the table below the chart.

View monthly share of searches table
MonthVeetNairBraun Silk-expertPhilips LumeaUlikeEmjoiSmoothSkin
Nov 202534.5%27.6%18.8%10.3%5%2.8%1.1%
Dec 202534.3%25.8%23.4%11.4%2.4%1.8%0.98%
Jan 202636.3%30.4%17%10%3.8%1.6%1.1%
Feb 202637.2%32.2%15%9%3.1%2.4%1.1%
Mar 202634.3%32.6%19.3%7.4%2.3%2.5%1.5%
Apr 202633%29.6%21.2%9.1%3.6%2.5%0.91%
May 202629.9%25.2%19.5%19.7%2.3%2.5%0.96%
Jun 202630.9%30.9%22.1%9.9%2.7%2.7%0.82%
Jul 202632.1%25.9%21.7%13.4%3.4%2.9%0.54%
Aug 202633.5%27.3%17.4%14.3%4%2.3%1.1%
Sep 202631.3%27.4%21.2%13.7%3.8%1.8%0.8%
Oct 202634.2%32.6%19.1%8.8%3.3%1.6%0.41%

  1. 1.Veet

    34.2%

    Held 1st. 2.5K estimated branded searches, +27% vs prior month. Share +2.9 points.

  2. 2.Nair

    32.6%

    Held 2nd. 2.4K estimated branded searches, +38.4% vs prior month. Share +5.2 points.

  3. 3.Braun Silk-expert

    19.1%

    Held 3rd. 1.4K estimated branded searches, +4.5% vs prior month. Share -2.1 points.

  4. 4.Philips Lumea

    8.8%

    Held 4th. 640 estimated branded searches, -25.6% vs prior month. Share -4.9 points.

  5. 5.Ulike

    3.3%

    Held 5th. 240 estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.Emjoi

    1.6%

    Held 6th. 120 estimated branded searches, +9.1% vs prior month. Share -0.1 points.

  7. 7.SmoothSkin

    0.41%

    Held 7th. 30 estimated branded searches, -40% vs prior month. Share -0.4 points.

Compare popularity between Philips Lumea and its closest rivals

Every comparison with Philips Lumea

6 comparisons

How has branded search demand for Philips Lumea changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Philips Lumea in New Zealand rose from 580 to 640.
  • Across the 12 months ending October 2026, Philips Lumea’s share of searches among hair removal brands in New Zealand decreased from 10.3% to 8.8%.
  • Across the 12 months ending October 2026, Philips Lumea’s share of searches among hair removal brands in New Zealand peaked at 19.7% in May 2026 and was lowest at 7.4% in March 2026.

How did search popularity change for New Zealand hair removal brands in October 2026?

6 changes

  1. In October 2026, Nair gained share of searches among hair removal brands in New Zealand, from 27.4% to 32.6%.

  2. In October 2026, Veet gained share of searches among hair removal brands in New Zealand, from 31.3% to 34.2%.

  3. In October 2026, Philips Lumea lost share of searches among hair removal brands in New Zealand, from 13.7% to 8.8%.

  4. In October 2026, Braun Silk-expert lost share of searches among hair removal brands in New Zealand, from 21.2% to 19.1%.

  5. In October 2026, Ulike lost share of searches among hair removal brands in New Zealand, from 3.8% to 3.3%.

  6. Emjoi’s share of searches among hair removal brands in New Zealand has lost ground for 3 months in a row, from 2.9% to 1.6% in October 2026.

How are Philips Lumea’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Philips Lumea’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lumea
  • philips lumea ipl
  • philips lumea prestige
  • philipslumea

How the Brand Demand Index is measured

Who owns Philips Lumea?

Philips Lumea is owned by Philips. Brandwave also tracks Philips Sonicare, Philips, Philips Avent and Philips Respironics, owned by the same company, in New Zealand.

Do you work for Philips Lumea? To request corrections or removal please contact us via our support page and we will be happy to assist.

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