Braun Silk-expert vs Philips Lumea:Which is more popular by branded search in New Zealand?
In August 2026, Braun Silk-expert had more branded searches than Philips Lumea among hair removal brands in New Zealand. Braun Silk-expert was estimated to have 2.6K branded searches compared to Philips Lumea’s 970, and held a 31.7% Share of Search versus Philips Lumea’s 11.8%.
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Which is more popular in search, Braun Silk-expert or Philips Lumea?
Compare the at-home hair removal brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Braun Silk-expert, Philips Lumea. The figures are in the table below the chart.
View monthly share of search table
| Month | Braun Silk-expert | Nair | Veet | Philips Lumea | Ulike |
|---|---|---|---|---|---|
| Oct 2025 | 22.8% | 28.6% | 32.8% | 13.4% | 2.4% |
| Nov 2025 | 29% | 26.4% | 30.4% | 10.6% | 3.5% |
| Dec 2025 | 32.1% | 25.3% | 29.7% | 11.2% | 1.7% |
| Jan 2026 | 24.6% | 29.1% | 33.3% | 10.1% | 2.8% |
| Feb 2026 | 26.7% | 29.9% | 32.4% | 8.8% | 2.2% |
| Mar 2026 | 33.6% | 29% | 29% | 6.8% | 1.6% |
| Apr 2026 | 35% | 26.8% | 27.2% | 8.5% | 2.4% |
| May 2026 | 36.8% | 23.8% | 23.3% | 14.6% | 1.5% |
| Jun 2026 | 37.3% | 29.1% | 24.5% | 7.5% | 1.6% |
| Jul 2026 | 37.6% | 25.2% | 24.9% | 10.1% | 2.1% |
| Aug 2026 | 31.7% | 27% | 27% | 11.8% | 2.6% |
| Sep 2026 | — | — | — | — | — |
How has the Braun Silk-expert and Philips Lumea comparison changed over the last 12 months?
3 findings
- Braun Silk-expert was ahead of Philips Lumea in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Braun Silk-expert’s estimated Share of Search among hair removal brands in New Zealand moved from 22.8% to 31.7%, and its estimated monthly branded searches moved from 1.4K to 2.6K.
- Across the 11 months ending August 2026, Philips Lumea’s estimated Share of Search among hair removal brands in New Zealand moved from 13.4% to 11.8%, and its estimated monthly branded searches moved from 830 to 970.
How did search popularity change for New Zealand hair removal brands in August 2026?
2 changes
In August 2026, Philips Lumea gained estimated Share of Search among hair removal brands in New Zealand, from 10.1% to 11.8%.
In August 2026, Braun Silk-expert lost estimated Share of Search among hair removal brands in New Zealand, from 37.6% to 31.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Braun Silk-expert’s and Philips Lumea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Braun Silk-expert
16 branded search terms
- braun ipl
- braun ipl 5
- braun ipl hair removal
- braun ipl pro 5
- braun ipl pro 7
- braun silk expert
- braun silk expert hair removal
- braun silk expert ipl
- braun silk expert pro
- braun silk expert pro 5
- braun silk expert pro 5 ipl
- braun silk expert pro 5 ipl device
- braun silk expert pro 5 ipl hair removal
- braun silk expert pro 5 ipl hair removal device
- braun silk expert pro 5 laser hair removal
- braun silk expert pro 7
Philips Lumea
9 branded search terms
- filip lumea
- lumea
- philip lumea 9000
- philips lumea hair removal
- philips lumea ipl
- philips lumea ipl 9000 series
- philips lumea near me
- philips lumea nz
- philips lumea prestige
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.