Braun Silk-expert vs Nair:Which is more popular by branded search in New Zealand?
In August 2026, Braun Silk-expert had more branded searches than Nair among hair removal brands in New Zealand. Braun Silk-expert was estimated to have 2.6K branded searches compared to Nair’s 2.2K, and held a 31.7% Share of Search versus Nair’s 27%.
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Which is more popular in search, Braun Silk-expert or Nair?
Compare the at-home hair removal brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Braun Silk-expert, Nair. The figures are in the table below the chart.
View monthly share of search table
| Month | Braun Silk-expert | Nair | Veet | Philips Lumea | Ulike |
|---|---|---|---|---|---|
| Oct 2025 | 22.8% | 28.6% | 32.8% | 13.4% | 2.4% |
| Nov 2025 | 29% | 26.4% | 30.4% | 10.6% | 3.5% |
| Dec 2025 | 32.1% | 25.3% | 29.7% | 11.2% | 1.7% |
| Jan 2026 | 24.6% | 29.1% | 33.3% | 10.1% | 2.8% |
| Feb 2026 | 26.7% | 29.9% | 32.4% | 8.8% | 2.2% |
| Mar 2026 | 33.6% | 29% | 29% | 6.8% | 1.6% |
| Apr 2026 | 35% | 26.8% | 27.2% | 8.5% | 2.4% |
| May 2026 | 36.8% | 23.8% | 23.3% | 14.6% | 1.5% |
| Jun 2026 | 37.3% | 29.1% | 24.5% | 7.5% | 1.6% |
| Jul 2026 | 37.6% | 25.2% | 24.9% | 10.1% | 2.1% |
| Aug 2026 | 31.7% | 27% | 27% | 11.8% | 2.6% |
| Sep 2026 | — | — | — | — | — |
How has the Braun Silk-expert and Nair comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Braun Silk-expert took it in November 2025, Nair took it in January 2026, Braun Silk-expert took it in March 2026.
- Across the 11 months ending August 2026, Braun Silk-expert’s estimated Share of Search among hair removal brands in New Zealand moved from 22.8% to 31.7%, and its estimated monthly branded searches moved from 1.4K to 2.6K.
- Across the 11 months ending August 2026, Nair’s estimated Share of Search among hair removal brands in New Zealand moved from 28.6% to 27%, and its estimated monthly branded searches moved from 1.8K to 2.2K.
How did search popularity change for New Zealand hair removal brands in August 2026?
2 changes
In August 2026, Nair gained estimated Share of Search among hair removal brands in New Zealand, from 25.2% to 27%.
In August 2026, Braun Silk-expert lost estimated Share of Search among hair removal brands in New Zealand, from 37.6% to 31.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Braun Silk-expert’s and Nair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Braun Silk-expert
16 branded search terms
- braun ipl
- braun ipl 5
- braun ipl hair removal
- braun ipl pro 5
- braun ipl pro 7
- braun silk expert
- braun silk expert hair removal
- braun silk expert ipl
- braun silk expert pro
- braun silk expert pro 5
- braun silk expert pro 5 ipl
- braun silk expert pro 5 ipl device
- braun silk expert pro 5 ipl hair removal
- braun silk expert pro 5 ipl hair removal device
- braun silk expert pro 5 laser hair removal
- braun silk expert pro 7
Nair
13 branded search terms
- depilatory nair
- hair removal nair cream
- male nair
- nair
- nair body cream
- nair cream
- nair facial hair removal cream
- nair hair removal sensitive cream
- nair ipl
- nair sensitive formula bikini cream
- nair shower cream
- nair wax
- nair wax stripes
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.