Nair vs Ulike:Which is more popular by branded search in New Zealand?
In August 2026, Nair had more branded searches than Ulike among hair removal brands in New Zealand. Nair was estimated to have 2.2K branded searches compared to Ulike’s 210, and held a 27% Share of Search versus Ulike’s 2.6%.
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Which is more popular in search, Nair or Ulike?
Compare the at-home hair removal brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nair, Ulike. The figures are in the table below the chart.
View monthly share of search table
| Month | Braun Silk-expert | Nair | Veet | Philips Lumea | Ulike |
|---|---|---|---|---|---|
| Oct 2025 | 22.8% | 28.6% | 32.8% | 13.4% | 2.4% |
| Nov 2025 | 29% | 26.4% | 30.4% | 10.6% | 3.5% |
| Dec 2025 | 32.1% | 25.3% | 29.7% | 11.2% | 1.7% |
| Jan 2026 | 24.6% | 29.1% | 33.3% | 10.1% | 2.8% |
| Feb 2026 | 26.7% | 29.9% | 32.4% | 8.8% | 2.2% |
| Mar 2026 | 33.6% | 29% | 29% | 6.8% | 1.6% |
| Apr 2026 | 35% | 26.8% | 27.2% | 8.5% | 2.4% |
| May 2026 | 36.8% | 23.8% | 23.3% | 14.6% | 1.5% |
| Jun 2026 | 37.3% | 29.1% | 24.5% | 7.5% | 1.6% |
| Jul 2026 | 37.6% | 25.2% | 24.9% | 10.1% | 2.1% |
| Aug 2026 | 31.7% | 27% | 27% | 11.8% | 2.6% |
| Sep 2026 | — | — | — | — | — |
How has the Nair and Ulike comparison changed over the last 12 months?
3 findings
- Nair was ahead of Ulike in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nair’s estimated Share of Search among hair removal brands in New Zealand moved from 28.6% to 27%, and its estimated monthly branded searches moved from 1.8K to 2.2K.
- Across the 11 months ending August 2026, Ulike’s estimated Share of Search among hair removal brands in New Zealand moved from 2.4% to 2.6%, and its estimated monthly branded searches moved from 150 to 210.
How did search popularity change for New Zealand hair removal brands in August 2026?
2 changes
In August 2026, Nair gained estimated Share of Search among hair removal brands in New Zealand, from 25.2% to 27%.
Ulike’s estimated Share of Search among hair removal brands in New Zealand has gained ground for 3 months in a row, from 1.5% to 2.6% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Nair’s and Ulike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nair
13 branded search terms
- depilatory nair
- hair removal nair cream
- male nair
- nair
- nair body cream
- nair cream
- nair facial hair removal cream
- nair hair removal sensitive cream
- nair ipl
- nair sensitive formula bikini cream
- nair shower cream
- nair wax
- nair wax stripes
Ulike
2 branded search terms
- ulike hair removal
- ulike ipl
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.