Brandwave

How popular isUlike in search?

In August 2026, there were an estimated 210 branded searches for Ulike in New Zealand which is up 40% over the last 11 months. Ulike holds 2.6% estimated Share of Search among New Zealand hair removal brands and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Braun Silk-expert31.7%
  2. Nair27%
  3. Veet27%
  4. Philips Lumea11.8%
  5. Ulike2.6%
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Which hair removal brands compete with Ulike?

Ulike against hair removal brands in New Zealand, by month

Share of Search by month for Braun Silk-expert, Nair, Veet, Philips Lumea, Ulike. The figures are in the table below the chart.

View monthly share of search table
MonthBraun Silk-expertNairVeetPhilips LumeaUlike
Oct 202522.8%28.6%32.8%13.4%2.4%
Nov 202529%26.4%30.4%10.6%3.5%
Dec 202532.1%25.3%29.7%11.2%1.7%
Jan 202624.6%29.1%33.3%10.1%2.8%
Feb 202626.7%29.9%32.4%8.8%2.2%
Mar 202633.6%29%29%6.8%1.6%
Apr 202635%26.8%27.2%8.5%2.4%
May 202636.8%23.8%23.3%14.6%1.5%
Jun 202637.3%29.1%24.5%7.5%1.6%
Jul 202637.6%25.2%24.9%10.1%2.1%
Aug 202631.7%27%27%11.8%2.6%
Sep 2026—————

  1. 1.Braun Silk-expert

    31.7%

    held 1st · 2.6K estimated branded searches · -23.5% vs prior month · -5.9 points

  2. 2.Nair

    27%

    held 2nd · 2.2K estimated branded searches · -3.1% vs prior month · +1.7 points

  3. 3.Veet

    27%

    held 3rd · 2.2K estimated branded searches · -1.8% vs prior month · +2.1 points

  4. 4.Philips Lumea

    11.8%

    held 4th · 970 estimated branded searches · +5.4% vs prior month · +1.6 points

  5. 5.Ulike

    2.6%

    held 5th · 210 estimated branded searches · +10.5% vs prior month · +0.5 points

Compare search popularity between Ulike and its closest rivals

How has branded search demand for Ulike changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ulike in New Zealand rose from 150 to 210.
  • Across the 11 months ending August 2026, Ulike’s estimated Share of Search among hair removal brands in New Zealand peaked at 3.5% in November 2025 and was lowest at 1.5% in May 2026.

How did search popularity change for New Zealand hair removal brands in August 2026?

  1. In August 2026, Veet gained estimated Share of Search among hair removal brands in New Zealand, from 24.9% to 27%.

  2. In August 2026, Nair gained estimated Share of Search among hair removal brands in New Zealand, from 25.2% to 27%.

  3. In August 2026, Philips Lumea gained estimated Share of Search among hair removal brands in New Zealand, from 10.1% to 11.8%.

  4. In August 2026, Braun Silk-expert lost estimated Share of Search among hair removal brands in New Zealand, from 37.6% to 31.7%.

  5. Ulike’s estimated Share of Search among hair removal brands in New Zealand has gained ground for 3 months in a row, from 1.5% to 2.6% in August 2026.

How is Ulike measured?

Brandwave collects information about searches that people make online using Ulike’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • ulike hair removal
  • ulike ipl

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How the Brand Demand Index is measured

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