Ulike vs Veet:Which is more popular by branded search in New Zealand?
In August 2026, Veet had more branded searches than Ulike among hair removal brands in New Zealand. Veet was estimated to have 2.2K branded searches compared to Ulike’s 210, and held a 27% Share of Search versus Ulike’s 2.6%.
Follow Ulike vs Veet and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Ulike or Veet?
Compare the at-home hair removal brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Veet, Ulike. The figures are in the table below the chart.
View monthly share of search table
| Month | Braun Silk-expert | Nair | Veet | Philips Lumea | Ulike |
|---|---|---|---|---|---|
| Oct 2025 | 22.8% | 28.6% | 32.8% | 13.4% | 2.4% |
| Nov 2025 | 29% | 26.4% | 30.4% | 10.6% | 3.5% |
| Dec 2025 | 32.1% | 25.3% | 29.7% | 11.2% | 1.7% |
| Jan 2026 | 24.6% | 29.1% | 33.3% | 10.1% | 2.8% |
| Feb 2026 | 26.7% | 29.9% | 32.4% | 8.8% | 2.2% |
| Mar 2026 | 33.6% | 29% | 29% | 6.8% | 1.6% |
| Apr 2026 | 35% | 26.8% | 27.2% | 8.5% | 2.4% |
| May 2026 | 36.8% | 23.8% | 23.3% | 14.6% | 1.5% |
| Jun 2026 | 37.3% | 29.1% | 24.5% | 7.5% | 1.6% |
| Jul 2026 | 37.6% | 25.2% | 24.9% | 10.1% | 2.1% |
| Aug 2026 | 31.7% | 27% | 27% | 11.8% | 2.6% |
| Sep 2026 | — | — | — | — | — |
How has the Ulike and Veet comparison changed over the last 12 months?
3 findings
- Veet was ahead of Ulike in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ulike’s estimated Share of Search among hair removal brands in New Zealand moved from 2.4% to 2.6%, and its estimated monthly branded searches moved from 150 to 210.
- Across the 11 months ending August 2026, Veet’s estimated Share of Search among hair removal brands in New Zealand moved from 32.8% to 27%, and its estimated monthly branded searches moved from 2K to 2.2K.
How did search popularity change for New Zealand hair removal brands in August 2026?
2 changes
In August 2026, Veet gained estimated Share of Search among hair removal brands in New Zealand, from 24.9% to 27%.
Ulike’s estimated Share of Search among hair removal brands in New Zealand has gained ground for 3 months in a row, from 1.5% to 2.6% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ulike’s and Veet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ulike
2 branded search terms
- ulike hair removal
- ulike ipl
Veet
18 branded search terms
- hair removal cream veet men
- veet
- veet co nz
- veet cream
- veet depilation
- veet depilatory cream
- veet face wax strips
- veet facial hair removal cream
- veet hair removal cream sensitive skin
- veet ipl
- veet men hair removal cream
- veet near me
- veet nz
- veet sensitive hair removal cream
- veet sugar wax
- veet warm wax
- veet wax
- veet wax strips
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.