Brandwave

How popular isBraun Silk-expert?

In October 2026, people searched for Braun Silk-expert by name about 1,390 times in New Zealand, a 31.1% increase from the previous year. These searches made up 19.1% of all New Zealand hair removal brand searches, placing Braun Silk-expert third out of seven brands. When we asked both ChatGPT and Google AI Overviews about hair removal brands, Braun Silk-expert appeared in three of the five answers and was the third most recommended of the seven.

Search and AI answers in October 2026

Braun Silk-expert is the third most searched of 7 competitors and the third most recommended in the AI answers we collected.

  1. VeetShare of searches 34.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. NairShare of searches 32.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. Braun Silk-expertShare of searches 19.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. Philips LumeaShare of searches 8.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. UlikeShare of searches 3.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

+2 more

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Top hair removal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Braun Silk-expert was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Braun Silk-expert is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Veet1st
  2. Philips Lumea2nd
  3. Braun Silk-expert3rd
  4. Nair4th
  5. Ulike5th
  6. Emjoi–
  7. SmoothSkin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Veet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nair3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Braun Silk-expert3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips Lumea3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ulike1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Emjoi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SmoothSkin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair removal brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Braun Silk-expert compared with other New Zealand hair removal brands?

Braun Silk-expert against hair removal brands in New Zealand, by month

Share of searches by month for Veet, Nair, Braun Silk-expert, Philips Lumea, Ulike. The figures are in the table below the chart.

View monthly share of searches table
MonthVeetNairBraun Silk-expertPhilips LumeaUlikeEmjoiSmoothSkin
Nov 202534.5%27.6%18.8%10.3%5%2.8%1.1%
Dec 202534.3%25.8%23.4%11.4%2.4%1.8%0.98%
Jan 202636.3%30.4%17%10%3.8%1.6%1.1%
Feb 202637.2%32.2%15%9%3.1%2.4%1.1%
Mar 202634.3%32.6%19.3%7.4%2.3%2.5%1.5%
Apr 202633%29.6%21.2%9.1%3.6%2.5%0.91%
May 202629.9%25.2%19.5%19.7%2.3%2.5%0.96%
Jun 202630.9%30.9%22.1%9.9%2.7%2.7%0.82%
Jul 202632.1%25.9%21.7%13.4%3.4%2.9%0.54%
Aug 202633.5%27.3%17.4%14.3%4%2.3%1.1%
Sep 202631.3%27.4%21.2%13.7%3.8%1.8%0.8%
Oct 202634.2%32.6%19.1%8.8%3.3%1.6%0.41%

  1. 1.Veet

    34.2%

    Held 1st. 2.5K estimated branded searches, +27% vs prior month. Share +2.9 points.

  2. 2.Nair

    32.6%

    Held 2nd. 2.4K estimated branded searches, +38.4% vs prior month. Share +5.2 points.

  3. 3.Braun Silk-expert

    19.1%

    Held 3rd. 1.4K estimated branded searches, +4.5% vs prior month. Share -2.1 points.

  4. 4.Philips Lumea

    8.8%

    Held 4th. 640 estimated branded searches, -25.6% vs prior month. Share -4.9 points.

  5. 5.Ulike

    3.3%

    Held 5th. 240 estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.Emjoi

    1.6%

    Held 6th. 120 estimated branded searches, +9.1% vs prior month. Share -0.1 points.

  7. 7.SmoothSkin

    0.41%

    Held 7th. 30 estimated branded searches, -40% vs prior month. Share -0.4 points.

Compare popularity between Braun Silk-expert and its closest rivals

Every comparison with Braun Silk-expert

6 comparisons

How has branded search demand for Braun Silk-expert changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Braun Silk-expert in New Zealand rose from 1.1K to 1.4K.
  • Across the 12 months ending October 2026, Braun Silk-expert’s share of searches among hair removal brands in New Zealand peaked at 23.4% in December 2025 and was lowest at 15% in February 2026.

How did search popularity change for New Zealand hair removal brands in October 2026?

6 changes

  1. In October 2026, Nair gained share of searches among hair removal brands in New Zealand, from 27.4% to 32.6%.

  2. In October 2026, Veet gained share of searches among hair removal brands in New Zealand, from 31.3% to 34.2%.

  3. In October 2026, Philips Lumea lost share of searches among hair removal brands in New Zealand, from 13.7% to 8.8%.

  4. In October 2026, Braun Silk-expert lost share of searches among hair removal brands in New Zealand, from 21.2% to 19.1%.

  5. In October 2026, Ulike lost share of searches among hair removal brands in New Zealand, from 3.8% to 3.3%.

  6. Emjoi’s share of searches among hair removal brands in New Zealand has lost ground for 3 months in a row, from 2.9% to 1.6% in October 2026.

How are Braun Silk-expert’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Braun Silk-expert’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • braun ipl
  • braun ipl hair removal
  • braun silk expert ipl
  • braun silk expert pro
  • braunsilkexpert

How the Brand Demand Index is measured

Who owns Braun Silk-expert?

Braun Silk-expert is owned by Procter & Gamble. Brandwave also tracks Native, Ambi Pur, Braun, Fairy, Gillette, Head & Shoulders, Old Spice, Oral-B, Pampers, Pantene and Tide, owned by the same company, in New Zealand.

Do you work for Braun Silk-expert? To request corrections or removal please contact us via our support page and we will be happy to assist.

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