Braun Silk-expert vs SmoothSkin:Which is more popular in New Zealand?
In October 2026, Braun Silk-expert had more branded searches than SmoothSkin among hair removal brands in New Zealand. Braun Silk-expert had about 1,390 branded searches, while SmoothSkin had 30. Braun Silk-expert made up 19.1% of all hair removal brand searches we track, and SmoothSkin accounted for 0.41%. When we asked ChatGPT and Google AI Overviews about hair removal brands, Braun Silk-expert appeared in three of the five answers and SmoothSkin in none.
Who do people search for more?
Braun Silk-expert, about 46 searches for every 1 for SmoothSkin
Who does AI mention more?
Braun Silk-expert, mentioned in 3 of 5 answers, SmoothSkin in 0
Who does AI recommend more?
Braun Silk-expert, the only one of the two named
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Top hair removal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Braun Silk-expert was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. SmoothSkin did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Veet1st
Philips Lumea2nd- Braun Silk-expert3rd
Nair4th
Ulike5th- Emjoi–
SmoothSkin–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Veet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nair3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Braun Silk-expert3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Philips Lumea3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ulike1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Emjoi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SmoothSkin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hair removal brands
5 answers
Asked ChatGPT
“Which hair removal brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hair removal brands in New Zealand?”
Asked ChatGPT
“What's the best hair removal brand in New Zealand for smooth legs?”
Searched Google, AI Overview
“best hair removal”
Searched Google, AI Overview
“at home hair removal”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Braun Silk-expert or SmoothSkin more popular in search?
This chart shows how often people search Google for Braun Silk-expert and SmoothSkin by name. Each line represents a brand's share of searches for all seven hair removal brands we track, month by month, from searches in New Zealand.
Share of searches by month for Braun Silk-expert, SmoothSkin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Veet | Nair | Braun Silk-expert | Philips Lumea | Ulike | Emjoi | SmoothSkin |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 34.5% | 27.6% | 18.8% | 10.3% | 5% | 2.8% | 1.1% |
| Dec 2025 | 34.3% | 25.8% | 23.4% | 11.4% | 2.4% | 1.8% | 0.98% |
| Jan 2026 | 36.3% | 30.4% | 17% | 10% | 3.8% | 1.6% | 1.1% |
| Feb 2026 | 37.2% | 32.2% | 15% | 9% | 3.1% | 2.4% | 1.1% |
| Mar 2026 | 34.3% | 32.6% | 19.3% | 7.4% | 2.3% | 2.5% | 1.5% |
| Apr 2026 | 33% | 29.6% | 21.2% | 9.1% | 3.6% | 2.5% | 0.91% |
| May 2026 | 29.9% | 25.2% | 19.5% | 19.7% | 2.3% | 2.5% | 0.96% |
| Jun 2026 | 30.9% | 30.9% | 22.1% | 9.9% | 2.7% | 2.7% | 0.82% |
| Jul 2026 | 32.1% | 25.9% | 21.7% | 13.4% | 3.4% | 2.9% | 0.54% |
| Aug 2026 | 33.5% | 27.3% | 17.4% | 14.3% | 4% | 2.3% | 1.1% |
| Sep 2026 | 31.3% | 27.4% | 21.2% | 13.7% | 3.8% | 1.8% | 0.8% |
| Oct 2026 | 34.2% | 32.6% | 19.1% | 8.8% | 3.3% | 1.6% | 0.41% |
How has branded search for Braun Silk-expert and SmoothSkin changed in New Zealand over the last 12 months?
3 findings
- Braun Silk-expert was ahead of SmoothSkin in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Braun Silk-expert’s share of searches among hair removal brands in New Zealand moved from 18.8% to 19.1%, and its estimated monthly branded searches moved from 1.1K to 1.4K.
- Across the 12 months ending October 2026, SmoothSkin’s share of searches among hair removal brands in New Zealand moved from 1.1% to 0.41%, and its estimated monthly branded searches moved from 60 to 30.
How did search popularity change for New Zealand hair removal brands in October 2026?
2 changes
In October 2026, Braun Silk-expert lost share of searches among hair removal brands in New Zealand, from 21.2% to 19.1%.
Estimated monthly branded searches for SmoothSkin in New Zealand fell 50% over 12 measured months, from 60 to 30 in October 2026.
How are Braun Silk-expert’s and SmoothSkin’s branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Braun Silk-expert’s and SmoothSkin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Braun Silk-expert
5 branded search terms
- braun ipl
- braun ipl hair removal
- braun silk expert ipl
- braun silk expert pro
- braunsilkexpert
SmoothSkin
6 branded search terms
- smoothskin bare ipl
- smoothskin hair removal
- smoothskin ipl
- smoothskin pure
- smoothskin pure fit
- smoothskin pure ipl
Other head-to-heads among hair removal brands
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