How popular isBraun Silk-expert in search?

In August 2026, there were an estimated 2.6K branded searches for Braun Silk-expert in New Zealand which is up 85.1% over the last 11 months. Braun Silk-expert holds 31.7% estimated Share of Search among New Zealand hair removal brands and is ranked 1st of 5 competitors for search popularity.

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Which hair removal brands compete with Braun Silk-expert?

Braun Silk-expert against hair removal brands in New Zealand, by month

Month	Braun Silk-expert	Nair	Veet	Philips Lumea	Ulike
Oct 2025	22.8%	28.6%	32.8%	13.4%	2.4%
Nov 2025	29%	26.4%	30.4%	10.6%	3.5%
Dec 2025	32.1%	25.3%	29.7%	11.2%	1.7%
Jan 2026	24.6%	29.1%	33.3%	10.1%	2.8%
Feb 2026	26.7%	29.9%	32.4%	8.8%	2.2%
Mar 2026	33.6%	29%	29%	6.8%	1.6%
Apr 2026	35%	26.8%	27.2%	8.5%	2.4%
May 2026	36.8%	23.8%	23.3%	14.6%	1.5%
Jun 2026	37.3%	29.1%	24.5%	7.5%	1.6%
Jul 2026	37.6%	25.2%	24.9%	10.1%	2.1%
Aug 2026	31.7%	27%	27%	11.8%	2.6%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Braun Silk-expert Procter & Gamble	31.7%	2.6K	-23.5%	-5.9 points
2, held 2nd	Nair	27%	2.2K	-3.1%	+1.7 points
3, held 3rd	Veet Reckitt	27%	2.2K	-1.8%	+2.1 points
4, held 4th	Philips Lumea Philips	11.8%	970	+5.4%	+1.6 points
5, held 5th	Ulike	2.6%	210	+10.5%	+0.5 points

1.Braun Silk-expert
31.7%
held 1st · 2.6K estimated branded searches · -23.5% vs prior month · -5.9 points
2.Nair
27%
held 2nd · 2.2K estimated branded searches · -3.1% vs prior month · +1.7 points
3.Veet
27%
held 3rd · 2.2K estimated branded searches · -1.8% vs prior month · +2.1 points
4.Philips Lumea
11.8%
held 4th · 970 estimated branded searches · +5.4% vs prior month · +1.6 points
5.Ulike
2.6%
held 5th · 210 estimated branded searches · +10.5% vs prior month · +0.5 points

Compare search popularity between Braun Silk-expert and its closest rivals

How has branded search demand for Braun Silk-expert changed in New Zealand over the last 12 months?

4 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Braun Silk-expert in New Zealand rose from 1.4K to 2.6K.
Across the 11 months ending August 2026, Braun Silk-expert’s estimated Share of Search among hair removal brands in New Zealand increased from 22.8% to 31.7%.
Across the 11 months ending August 2026, Braun Silk-expert’s estimated Share of Search among hair removal brands in New Zealand peaked at 37.6% in July 2026 and was lowest at 22.8% in October 2025.
Across the 11 months ending August 2026, Braun Silk-expert rose from 3rd to 1st among hair removal brands in New Zealand.

How did search popularity change for New Zealand hair removal brands in August 2026?

5 changes

In August 2026, Veet gained estimated Share of Search among hair removal brands in New Zealand, from 24.9% to 27%.
In August 2026, Nair gained estimated Share of Search among hair removal brands in New Zealand, from 25.2% to 27%.
In August 2026, Philips Lumea gained estimated Share of Search among hair removal brands in New Zealand, from 10.1% to 11.8%.
In August 2026, Braun Silk-expert lost estimated Share of Search among hair removal brands in New Zealand, from 37.6% to 31.7%.
Ulike’s estimated Share of Search among hair removal brands in New Zealand has gained ground for 3 months in a row, from 1.5% to 2.6% in August 2026.

How is Braun Silk-expert measured?

Brandwave collects information about searches that people make online using Braun Silk-expert’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

16 branded search terms