How popular isGillette in search?

In August 2026, there were an estimated 5.5K branded searches for Gillette in New Zealand which is up 35.6% over the last 11 months. Gillette holds 16.4% estimated Share of Search among New Zealand shaver and razor brands and is ranked 2nd of 5 competitors for search popularity.

Follow Gillette and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which shaver and razor brands compete with Gillette?

Gillette against shaver and razor brands in New Zealand, by month

Month	Philips	Gillette	Wahl	Braun	Schick
Oct 2025	58.7%	16.3%	10.4%	9.1%	5.5%
Nov 2025	62.3%	13.4%	9.5%	10.1%	4.7%
Dec 2025	60.7%	14.1%	9.5%	10.8%	5%
Jan 2026	57.3%	16.6%	9.9%	10%	6.2%
Feb 2026	56%	16.8%	10.6%	10.5%	6%
Mar 2026	53.9%	17.5%	11.5%	10.5%	6.5%
Apr 2026	60.4%	15.3%	9.8%	9.5%	5%
May 2026	63.1%	15%	8.9%	8.4%	4.5%
Jun 2026	59.8%	16.5%	9%	9.9%	4.9%
Jul 2026	56.8%	18.2%	8.2%	11%	5.9%
Aug 2026	57.4%	16.4%	10.1%	10%	6.1%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Philips	57.4%	19.3K	+4.8%	+0.6 points
2, held 2nd	Gillette Procter & Gamble	16.4%	5.5K	-6.3%	-1.8 points
3, moved from 4th to 3rd	Wahl	10.1%	3.4K	+27.4%	+1.9 pointsmoved from 4th to 3rd
4, moved from 3rd to 4th	Braun Procter & Gamble	10%	3.4K	-5.4%	-1 pointsmoved from 3rd to 4th
5, held 5th	Schick	6.1%	2.1K	+8.4%	+0.3 points

1.Philips
57.4%
held 1st · 19.3K estimated branded searches · +4.8% vs prior month · +0.6 points
2.Gillette
16.4%
held 2nd · 5.5K estimated branded searches · -6.3% vs prior month · -1.8 points
3.Wahl
10.1%
moved from 4th to 3rd · 3.4K estimated branded searches · +27.4% vs prior month · +1.9 points
4.Braun
10%
moved from 3rd to 4th · 3.4K estimated branded searches · -5.4% vs prior month · -1 points
5.Schick
6.1%
held 5th · 2.1K estimated branded searches · +8.4% vs prior month · +0.3 points

Compare search popularity between Gillette and its closest rivals

How has branded search demand for Gillette changed in New Zealand over the last 12 months?

2 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Gillette in New Zealand rose from 4.1K to 5.5K.
Across the 11 months ending August 2026, Gillette’s estimated Share of Search among shaver and razor brands in New Zealand peaked at 18.2% in July 2026 and was lowest at 13.4% in November 2025.

How did search popularity change for New Zealand shaver and razor brands in August 2026?

5 changes

In August 2026, Wahl overtook Braun to rank 3rd among shaver and razor brands in New Zealand, at 10.1%.
In August 2026, Philips gained estimated Share of Search among shaver and razor brands in New Zealand, from 56.8% to 57.4%.
In August 2026, Gillette lost estimated Share of Search among shaver and razor brands in New Zealand, from 18.2% to 16.4%.
In August 2026, Braun lost estimated Share of Search among shaver and razor brands in New Zealand, from 11% to 10%.
Schick’s estimated Share of Search among shaver and razor brands in New Zealand has gained ground for 3 months in a row, from 4.5% to 6.1% in August 2026.

How is Gillette measured?

Brandwave collects information about searches that people make online using Gillette’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

23 branded search terms