Body trimmer brands in New Zealand:Which are most popular?
In September 2026, Philips was the most searched body trimmer brand in New Zealand, accounting for 45.8% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Philips, Manscaped and Braun showed up in every answer. Philips was recommended most often, coming first in every response.
PhilipsShare of searches 45.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
ManscapedShare of searches 32.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
GilletteShare of searches 20.4%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
BraunShare of searches 0.96%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
PanasonicShare of searches 0.09%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
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Top body trimmer brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions, Philips, Manscaped and Braun appeared every time. Philips was recommended most often, coming first in every answer. Braun was second, and Manscaped was third. Wahl, which ranked sixth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about body trimmer brands
3 answers
Asked ChatGPT
“Which body trimmer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best body trimmer brands in New Zealand?”
Asked ChatGPT
“What's the best body trimmer brand in New Zealand for body hair grooming?”
Searched Google, AI Overview
“mens body trimmer”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“body groomer nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which body trimmer brands do people search for most?
This chart shows how often people search Google for each body trimmer brand by name. Each line represents a brand's share of searches for all six body trimmer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Philips, Manscaped, Gillette. The figures are in the table below the chart.
View monthly share of searches table
| Month | Philips | Manscaped | Gillette | Braun | Panasonic | Wahl |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.4% | 40.6% | 16.8% | 0.99% | 0.09% | 0.09% |
| Nov 2025 | 37.5% | 49% | 12.6% | 0.66% | 0.07% | 0.15% |
| Dec 2025 | 38.2% | 46.8% | 14% | 0.76% | 0.07% | 0.14% |
| Jan 2026 | 47.8% | 33% | 18% | 0.99% | 0.09% | 0.09% |
| Feb 2026 | 47.7% | 32.3% | 18.9% | 0.98% | 0.11% | 0.11% |
| Mar 2026 | 46.7% | 32.6% | 19.8% | 0.77% | 0.11% | 0.11% |
| Apr 2026 | 49.6% | 32.9% | 16.5% | 0.81% | 0% | 0.09% |
| May 2026 | 52.1% | 31.6% | 15.3% | 0.77% | 0.09% | 0.09% |
| Jun 2026 | 51.5% | 30.8% | 16.4% | 1.2% | 0.08% | 0.08% |
| Jul 2026 | 47.9% | 31.4% | 19.4% | 1.2% | 0.08% | 0.08% |
| Aug 2026 | 45.4% | 35.7% | 17.5% | 1.4% | 0% | 0.08% |
| Sep 2026 | 45.8% | 32.6% | 20.4% | 0.96% | 0.09% | 0.09% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.8% | 5.2K | -8.6% | +0.4 points | |
| 2, held 2nd | 32.6% | 3.7K | -17.1% | -3.1 points | |
| 3, held 3rd | 20.4% | 2.3K | +5.9% | +2.9 points | |
| 4, held 4th | 0.96% | 110 | -35.3% | -0.4 points | |
| 5, moved from 6th to 5th | 0.09% | 10 | — | +0.1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 0.09% | 10 | 0% | 0 pointsmoved from 5th to 6th |
1.
Philips45.8%
Held 1st. 5.2K estimated branded searches, -8.6% vs prior month. Share +0.4 points.
32.6%
Held 2nd. 3.7K estimated branded searches, -17.1% vs prior month. Share -3.1 points.
3.
Gillette20.4%
Held 3rd. 2.3K estimated branded searches, +5.9% vs prior month. Share +2.9 points.
4.
Braun0.96%
Held 4th. 110 estimated branded searches, -35.3% vs prior month. Share -0.4 points.
0.09%
Moved from 6th to 5th. 10 estimated branded searches, — vs prior month. Share +0.1 points.
6.
Wahl0.09%
Moved from 5th to 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among body trimmer brands in New Zealand?
6 brands
In September 2026, Philips was the most searched among body trimmer brands in New Zealand, with an estimated 5.2K branded searches, 45.8% of all searches for the six we track. Manscaped is in 2nd place, 13.2 percentage points behind at 32.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Philips | 41.4% → 45.8% | 52.1%May 2026 | 37.5%Nov 2025 | 1st |
| Manscaped | 40.6% → 32.6% | 49%Nov 2025 | 30.8%Jun 2026 | 2nd |
| Gillette | 16.8% → 20.4% | 20.4%Sep 2026 | 12.6%Nov 2025 | 3rd |
| Braun | 0.99% → 0.96% | 1.4%Aug 2026 | 0.66%Nov 2025 | 4th |
| Panasonic | 0.09% | 0.11%Mar 2026 | 0%Apr 2026 | 5th |
| Wahl | 0.09% | 0.15%Nov 2025 | 0.08%Aug 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Philips’ share of searches among body trimmer brands in New Zealand increased from 41.4% to 45.8%.
- Across the 12 months ending September 2026, Manscaped’s share of searches among body trimmer brands in New Zealand decreased from 40.6% to 32.6%.
- Across the 12 months ending September 2026, Gillette’s share of searches among body trimmer brands in New Zealand increased from 16.8% to 20.4%.
- Across the 12 months ending September 2026, Philips’ share of searches among body trimmer brands in New Zealand peaked at 52.1% in May 2026 and was lowest at 37.5% in November 2025.
- Across the 12 months ending September 2026, Manscaped’s share of searches among body trimmer brands in New Zealand peaked at 49% in November 2025 and was lowest at 30.8% in June 2026.
- Across the 12 months ending September 2026, Gillette’s share of searches among body trimmer brands in New Zealand peaked at 20.4% in September 2026 and was lowest at 12.6% in November 2025.
- Across the 12 months ending September 2026, Braun, Panasonic and Wahl held steady: their share of searches among body trimmer brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand body trimmer brands in September 2026?
5 changes
In September 2026, Gillette gained share of searches among body trimmer brands in New Zealand, from 17.5% to 20.4%.
In September 2026, Manscaped lost share of searches among body trimmer brands in New Zealand, from 35.7% to 32.6%.
In September 2026, Panasonic rose from 6th to 5th among body trimmer brands in New Zealand.
In September 2026, Wahl fell from 5th to 6th among body trimmer brands in New Zealand.
Estimated monthly branded searches for Philips in New Zealand rose 13.9% over 12 measured months, from 4.6K to 5.2K in September 2026.
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