Brandwave

How popular isBraun?

In September 2026, people searched for Braun by name about 2,310 times in New Zealand, a 35.1% increase from the previous year. These searches made up 0.96% of all New Zealand body trimmer brand searches, placing Braun fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about body trimmer brands, Braun appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

Braun is the fourth most searched of 6 competitors and the second most recommended in AI answers.

  1. PhilipsShare of searches 45.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. ManscapedShare of searches 32.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  3. GilletteShare of searches 20.4%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  4. BraunShare of searches 0.96%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  5. PanasonicShare of searches 0.09%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th

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Top body trimmer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Braun appeared in all three answers. Braun is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips1st
  2. Braun2nd
  3. Manscaped3rd
  4. Panasonic4th
  5. Gillette5th
  6. Wahl–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Philips3 of 3Named in 3 of 3 ChatGPT answers
  • Manscaped3 of 3Named in 3 of 3 ChatGPT answers
  • Braun3 of 3Named in 3 of 3 ChatGPT answers
  • Gillette1 of 3Named in 1 of 3 ChatGPT answers
  • Panasonic1 of 3Named in 1 of 3 ChatGPT answers
  • Wahl0 of 3Named in 0 of 3 ChatGPT answers

See every answer about body trimmer brands

3 answers

  • Asked ChatGPT

    “Which body trimmer brand should I buy in New Zealand?”

    1. 1Philips
    2. 2Braun
    3. 3Manscaped

  • Asked ChatGPT

    “What are the best body trimmer brands in New Zealand?”

    1. 1Philips
    2. 2Panasonic
    3. 3Braun
    4. 4Manscaped
    5. 5Gillette

  • Asked ChatGPT

    “What's the best body trimmer brand in New Zealand for body hair grooming?”

    1. 1Philips
    2. 2Manscaped
    3. 3Braun

  • Searched Google, AI Overview

    “mens body trimmer”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “body groomer nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which body trimmer brands compete with Braun?

Braun against body trimmer brands in New Zealand, by month

Share of searches by month for Philips, Manscaped, Gillette, Braun. The figures are in the table below the chart.

View monthly share of searches table
MonthPhilipsManscapedGilletteBraunPanasonicWahl
Oct 202541.4%40.6%16.8%0.99%0.09%0.09%
Nov 202537.5%49%12.6%0.66%0.07%0.15%
Dec 202538.2%46.8%14%0.76%0.07%0.14%
Jan 202647.8%33%18%0.99%0.09%0.09%
Feb 202647.7%32.3%18.9%0.98%0.11%0.11%
Mar 202646.7%32.6%19.8%0.77%0.11%0.11%
Apr 202649.6%32.9%16.5%0.81%0%0.09%
May 202652.1%31.6%15.3%0.77%0.09%0.09%
Jun 202651.5%30.8%16.4%1.2%0.08%0.08%
Jul 202647.9%31.4%19.4%1.2%0.08%0.08%
Aug 202645.4%35.7%17.5%1.4%0%0.08%
Sep 202645.8%32.6%20.4%0.96%0.09%0.09%

  1. 1.Philips

    45.8%

    Held 1st. 5.2K estimated branded searches, -8.6% vs prior month. Share +0.4 points.

  2. 2.Manscaped

    32.6%

    Held 2nd. 3.7K estimated branded searches, -17.1% vs prior month. Share -3.1 points.

  3. 3.Gillette

    20.4%

    Held 3rd. 2.3K estimated branded searches, +5.9% vs prior month. Share +2.9 points.

  4. 4.Braun

    0.96%

    Held 4th. 110 estimated branded searches, -35.3% vs prior month. Share -0.4 points.

  5. 5.Panasonic

    0.09%

    Moved from 6th to 5th. 10 estimated branded searches, — vs prior month. Share +0.1 points.

  6. 6.Wahl

    0.09%

    Moved from 5th to 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Braun and its closest rivals

Every comparison with Braun

12 comparisons

How has branded search demand for Braun changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Braun in New Zealand rose from 1.7K to 2.3K.
  • Across the 12 months ending September 2026, Braun’s share of searches among body trimmer brands in New Zealand held steady, from 0.99% to 0.96%.

How did search popularity change for New Zealand body trimmer brands in September 2026?

5 changes

  1. In September 2026, Gillette gained share of searches among body trimmer brands in New Zealand, from 17.5% to 20.4%.

  2. In September 2026, Manscaped lost share of searches among body trimmer brands in New Zealand, from 35.7% to 32.6%.

  3. In September 2026, Panasonic rose from 6th to 5th among body trimmer brands in New Zealand.

  4. In September 2026, Wahl fell from 5th to 6th among body trimmer brands in New Zealand.

  5. Estimated monthly branded searches for Philips in New Zealand rose 13.9% over 12 measured months, from 4.6K to 5.2K in September 2026.

How are Braun’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Braun’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • beard trimmer braun
  • braun coffee
  • braun ear thermometer
  • braun foil razor
  • braun hair clipper
  • braun hand blender
  • braun hand mixer
  • braun razor
  • braun shaver
  • braun stick blender
  • braun thermometer
  • braun trimmer

How the Brand Demand Index is measured

Who owns Braun?

Braun is owned by Procter & Gamble. Brandwave also tracks Native, Ambi Pur, Braun Silk-expert, Fairy, Gillette, Head & Shoulders, Old Spice, Oral-B, Pampers, Pantene and Tide, owned by the same company, in New Zealand.

Do you work for Braun? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Braun compete?

Braun is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Coffee maker brands9th of 90.02%Show ranking
Hand mixer brands5th of 50.03%Show ranking
Hand blender brands4th of 61.1%Show ranking
Shaver and razor brands5th of 73.2%Show ranking
Stick blender brands6th of 71.2%Show ranking
Body trimmer brands4th of 60.96%Shown above
Steam iron brands4th of 50.46%Show ranking
Hair clipper brands8th of 90.35%Show ranking
Thermometer brands2nd of 421.1%Show ranking
Ear thermometer brands2nd of 323.6%Show ranking
Creator with pink hair and a pink jacket

Is Braun your brand?

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