Braun vs Wahl:Which is more popular by branded search in New Zealand?
In August 2026, Braun and Wahl were level on Share of Search among shaver and razor brands in New Zealand, with an estimated 3.4K branded searches each, at 10% and 10.1% estimated Share of Search.
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Which is more popular in search, Braun or Wahl?
Compare the razor, shaver and trimmer brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wahl, Braun. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips | Gillette | Wahl | Braun | Schick |
|---|---|---|---|---|---|
| Oct 2025 | 58.7% | 16.3% | 10.4% | 9.1% | 5.5% |
| Nov 2025 | 62.3% | 13.4% | 9.5% | 10.1% | 4.7% |
| Dec 2025 | 60.7% | 14.1% | 9.5% | 10.8% | 5% |
| Jan 2026 | 57.3% | 16.6% | 9.9% | 10% | 6.2% |
| Feb 2026 | 56% | 16.8% | 10.6% | 10.5% | 6% |
| Mar 2026 | 53.9% | 17.5% | 11.5% | 10.5% | 6.5% |
| Apr 2026 | 60.4% | 15.3% | 9.8% | 9.5% | 5% |
| May 2026 | 63.1% | 15% | 8.9% | 8.4% | 4.5% |
| Jun 2026 | 59.8% | 16.5% | 9% | 9.9% | 4.9% |
| Jul 2026 | 56.8% | 18.2% | 8.2% | 11% | 5.9% |
| Aug 2026 | 57.4% | 16.4% | 10.1% | 10% | 6.1% |
| Sep 2026 | — | — | — | — | — |
How has the Braun and Wahl comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Braun took it in November 2025, Wahl took it in February 2026, Braun took it in June 2026, Wahl took it in August 2026.
- Across the 11 months ending August 2026, Braun’s estimated Share of Search among shaver and razor brands in New Zealand moved from 9.1% to 10%, and its estimated monthly branded searches moved from 2.3K to 3.4K.
- Across the 11 months ending August 2026, Wahl’s estimated Share of Search among shaver and razor brands in New Zealand moved from 10.4% to 10.1%, and its estimated monthly branded searches moved from 2.6K to 3.4K.
How did search popularity change for New Zealand shaver and razor brands in August 2026?
2 changes
In August 2026, Wahl overtook Braun to rank 3rd among shaver and razor brands in New Zealand, at 10.1%.
In August 2026, Braun lost estimated Share of Search among shaver and razor brands in New Zealand, from 11% to 10%.
How each brand is measured
Brandwave collects information about searches that people make online using Braun’s and Wahl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Braun
13 branded search terms
- beard trimmer braun
- braun foil razor
- braun razor
- braun series
- braun series 3
- braun series 5
- braun series 7
- braun series 9
- braun series 9 pro electric shaver
- braun series 9pro
- braun series seven
- braun shaver
- braun trimmer
Wahl
15 branded search terms
- beret wahl trimmer
- wahl beard trimmer
- wahl clippers
- wahl dog trimmer
- wahl hair shaver
- wahl hair trimmer
- wahl peanut razor
- wahl pet trimmer
- wahl professional hair trimmer
- wahl razor
- wahl shaver
- wahl stainless steel trimmer
- wahl trimmer
- wahl trimmer set
- wireless wahl clippers
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