How popular isBraun?
In September 2026, people searched for Braun by name about 2,310 times in New Zealand, a 35.1% increase from the previous year. These searches made up 3.2% of all New Zealand shaver and razor brand searches, placing Braun fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about shaver and razor brands, Braun appeared in all answers and was the most recommended of the seven.
Braun is the fifth most searched of 7 competitors and the most recommended in AI answers.
PhilipsShare of searches 58.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
GilletteShare of searches 15.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
WahlShare of searches 13.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
SchickShare of searches 5.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
BraunShare of searches 3.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Follow Braun and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top shaver and razor brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Braun appeared in all five answers. Braun is the most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Braun5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Panasonic4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Gillette3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Remington2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Wahl1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Schick1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about shaver and razor brands
5 answers
Asked ChatGPT
“Which shaver or razor brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best shaver and razor brands in New Zealand?”
Asked ChatGPT
“What's the best shaver or razor brand in New Zealand for daily grooming?”
Searched Google, AI Overview
“best electric shaver”
Searched Google, AI Overview
“men's shaver nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which shaver and razor brands compete with Braun?
Share of searches by month for Philips, Gillette, Wahl, Schick, Braun, Remington. The figures are in the table below the chart.
View monthly share of searches table
| Month | Philips | Gillette | Wahl | Schick | Braun | Remington | Panasonic |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.8% | 14.9% | 14% | 4.9% | 3.8% | 3.3% | 1.4% |
| Nov 2025 | 60.3% | 13% | 13.5% | 4.8% | 4.4% | 2.9% | 1.2% |
| Dec 2025 | 60.4% | 13.4% | 12.9% | 4.7% | 4.2% | 3.2% | 1.2% |
| Jan 2026 | 57.8% | 15.1% | 12.9% | 6.1% | 4% | 2.9% | 1.2% |
| Feb 2026 | 56.7% | 15.8% | 14% | 5.2% | 4.2% | 2.8% | 1.2% |
| Mar 2026 | 54.4% | 16.4% | 15% | 6.3% | 4.3% | 2.7% | 0.96% |
| Apr 2026 | 62.4% | 13.4% | 12.5% | 4.4% | 3.3% | 2.8% | 1.1% |
| May 2026 | 63.9% | 13.8% | 11.8% | 4.3% | 2.9% | 2.2% | 0.98% |
| Jun 2026 | 61.5% | 15.1% | 12.2% | 4.9% | 3.3% | 2.2% | 0.87% |
| Jul 2026 | 58.1% | 17.5% | 11.4% | 5.8% | 3.6% | 2.6% | 1.1% |
| Aug 2026 | 58.8% | 14.4% | 13.7% | 5.5% | 3.6% | 3% | 0.95% |
| Sep 2026 | 58.4% | 15.3% | 13.5% | 5.8% | 3.2% | 2.6% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.4% | 13.4K | -5.8% | -0.4 points | |
| 2, held 2nd | 15.3% | 3.5K | +0.57% | +0.9 points | |
| 3, held 3rd | 13.5% | 3.1K | -6.3% | -0.2 points | |
| 4, held 4th | 5.8% | 1.3K | -0.75% | +0.3 points | |
| 5, held 5th | 3.2% | 740 | -15.9% | -0.4 points | |
| 6, held 6th | 2.6% | 590 | -18.1% | -0.4 points | |
| 7, held 7th | 1.2% | 280 | +21.7% | +0.3 points |
1.
Philips58.4%
Held 1st. 13.4K estimated branded searches, -5.8% vs prior month. Share -0.4 points.
2.
Gillette15.3%
Held 2nd. 3.5K estimated branded searches, +0.57% vs prior month. Share +0.9 points.
3.
Wahl13.5%
Held 3rd. 3.1K estimated branded searches, -6.3% vs prior month. Share -0.2 points.
4.
Schick5.8%
Held 4th. 1.3K estimated branded searches, -0.75% vs prior month. Share +0.3 points.
5.
Braun3.2%
Held 5th. 740 estimated branded searches, -15.9% vs prior month. Share -0.4 points.
2.6%
Held 6th. 590 estimated branded searches, -18.1% vs prior month. Share -0.4 points.
1.2%
Held 7th. 280 estimated branded searches, +21.7% vs prior month. Share +0.3 points.
Compare popularity between Braun and its closest rivals
Every comparison with Braun
12 comparisons
How has branded search demand for Braun changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Braun in New Zealand rose from 1.7K to 2.3K.
- Across the 12 months ending September 2026, Braun’s share of searches among shaver and razor brands in New Zealand decreased from 3.8% to 3.2%.
- Across the 12 months ending September 2026, Braun’s share of searches among shaver and razor brands in New Zealand peaked at 4.4% in November 2025 and was lowest at 2.9% in May 2026.
How did search popularity change for New Zealand shaver and razor brands in September 2026?
5 changes
In September 2026, Gillette gained share of searches among shaver and razor brands in New Zealand, from 14.4% to 15.3%.
Estimated monthly branded searches for Schick in New Zealand rose 49.4% over 12 measured months, from 890 to 1.3K in September 2026.
Estimated monthly branded searches for Philips in New Zealand rose 28.6% over 12 measured months, from 10.5K to 13.4K in September 2026.
Estimated monthly branded searches for Wahl in New Zealand rose 23.3% over 12 measured months, from 2.5K to 3.1K in September 2026.
Estimated monthly branded searches for Panasonic in New Zealand rose 12% over 12 measured months, from 250 to 280 in September 2026.
How are Braun’s branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Braun’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- beard trimmer braun
- braun coffee
- braun ear thermometer
- braun foil razor
- braun hair clipper
- braun hand blender
- braun hand mixer
- braun razor
- braun shaver
- braun stick blender
- braun thermometer
- braun trimmer
Who owns Braun?
Braun is owned by 
Procter & Gamble. Brandwave also tracks 
Native, Ambi Pur, 
Braun Silk-expert, Fairy, Gillette, 
Head & Shoulders, 
Old Spice, 
Oral-B, 
Pampers, 
Pantene and 
Tide, owned by the same company, in New Zealand.
Do you work for Braun? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Braun compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Coffee maker brands | 9th of 9 | 0.02% | Show ranking |
| Hand mixer brands | 5th of 5 | 0.03% | Show ranking |
| Hand blender brands | 4th of 6 | 1.1% | Show ranking |
| Shaver and razor brands | 5th of 7 | 3.2% | Shown above |
| Stick blender brands | 6th of 7 | 1.2% | Show ranking |
| Body trimmer brands | 4th of 6 | 0.96% | Show ranking |
| Steam iron brands | 4th of 5 | 0.46% | Show ranking |
| Hair clipper brands | 8th of 9 | 0.35% | Show ranking |
| Thermometer brands | 2nd of 4 | 21.1% | Show ranking |
| Ear thermometer brands | 2nd of 3 | 23.6% | Show ranking |
Is Braun your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.