Braun vs Vicks:Which is more popular?
In September 2026, Vicks had more branded searches than Braun among thermometer brands in New Zealand. Vicks had about 2,890 branded searches, while Braun had 1,000. Vicks made up 61.1% of all thermometer brand searches we track, and Braun accounted for 21.1%. When we asked ChatGPT and Google AI Overviews about thermometer brands, Braun appeared in four of the five answers and Vicks in two. Braun was mentioned before Vicks in every answer.
Who do people search for more?
Vicks, about 3 searches for every 1 for Braun
Who does AI mention more?
Braun, mentioned in 4 of 5 answers, Vicks in 2
Who does AI recommend more?
Braun, named ahead of Vicks in every answer
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Top thermometer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Braun was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Vicks was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Braun was listed before Vicks in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about thermometer brands
5 answers
Asked ChatGPT
“Which thermometer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best thermometer brands in New Zealand?”
Asked ChatGPT
“What's the best thermometer brand in New Zealand for a sick child?”
Searched Google, AI Overview
“best thermometer nz”
Searched Google, AI Overview
“digital thermometer nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Braun or Vicks more popular in search?
This chart shows how often people search Google for Braun and Vicks by name. Each line represents a brand's share of searches for all four thermometer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Vicks, Braun. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vicks | Braun | Omron | Beurer |
|---|---|---|---|---|
| Oct 2025 | 58.5% | 17.6% | 17.6% | 6.3% |
| Nov 2025 | 53.2% | 23.4% | 15.6% | 7.8% |
| Dec 2025 | 56.9% | 16.7% | 16.7% | 9.7% |
| Jan 2026 | 53.4% | 14.9% | 22.5% | 9.2% |
| Feb 2026 | 60.1% | 16.1% | 16.1% | 7.7% |
| Mar 2026 | 60% | 16.6% | 16.6% | 6.8% |
| Apr 2026 | 60.4% | 14.6% | 18% | 7% |
| May 2026 | 68.2% | 13.2% | 13.2% | 5.4% |
| Jun 2026 | 63.2% | 18.1% | 14.8% | 3.9% |
| Jul 2026 | 65.9% | 17% | 12.3% | 4.8% |
| Aug 2026 | 67.4% | 19.9% | 9% | 3.7% |
| Sep 2026 | 61.1% | 21.1% | 12.5% | 5.3% |
How has the Braun and Vicks comparison changed over the last 12 months?
3 findings
- Vicks was ahead of Braun in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Braun’s share of searches among thermometer brands in New Zealand moved from 17.6% to 21.1%, and its estimated monthly branded searches moved from 590 to 1K.
- Across the 12 months ending September 2026, Vicks’ share of searches among thermometer brands in New Zealand moved from 58.5% to 61.1%, and its estimated monthly branded searches moved from 2K to 2.9K.
How did search popularity change for New Zealand thermometer brands in September 2026?
2 changes
In September 2026, Braun gained share of searches among thermometer brands in New Zealand, from 19.9% to 21.1%.
In September 2026, Vicks lost share of searches among thermometer brands in New Zealand, from 67.4% to 61.1%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Braun’s and Vicks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among thermometer brands
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