How popular isVicks in search?
In August 2026, there were an estimated 6.3K branded searches for Vicks in New Zealand which is up 153% over the last 11 months. Vicks holds 18.9% estimated Share of Search among New Zealand cold and flu brands and is ranked 4th of 5 competitors for search popularity.
Follow Vicks and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which cold and flu brands compete with Vicks?
Share of Search by month for Lemsip, Sudafed, Strepsils, Vicks. The figures are in the table below the chart.
View monthly share of search table
| Month | Lemsip | Sudafed | Strepsils | Vicks | Coldrex |
|---|---|---|---|---|---|
| Oct 2025 | 20.5% | 35.9% | 24.1% | 17.8% | 1.7% |
| Nov 2025 | 21.8% | 34.6% | 22.3% | 20.3% | 1.1% |
| Dec 2025 | 19.4% | 34.9% | 22.9% | 21.4% | 1.4% |
| Jan 2026 | 20.2% | 33.5% | 24% | 21.1% | 1.2% |
| Feb 2026 | 22.8% | 31.3% | 23.9% | 20.5% | 1.4% |
| Mar 2026 | 24.3% | 31.3% | 25.5% | 17.3% | 1.5% |
| Apr 2026 | 22.7% | 33.5% | 22% | 20.1% | 1.8% |
| May 2026 | 25.3% | 31.2% | 20.9% | 20.6% | 2% |
| Jun 2026 | 25.7% | 30.9% | 21.6% | 20.1% | 1.7% |
| Jul 2026 | 27% | 31.6% | 21% | 18.9% | 1.5% |
| Aug 2026 | 28.5% | 28.2% | 23.2% | 18.9% | 1.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 28.5% | 9.5K | +43.5% | +1.5 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 28.2% | 9.4K | +21.6% | -3.3 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 23.2% | 7.7K | +50.4% | +2.2 points | |
| 4, held 4th | 18.9% | 6.3K | +36.1% | 0 points | |
| 5, held 5th | 1.1% | 370 | +2.8% | -0.4 points |
1.
Lemsip28.5%
moved from 2nd to 1st · 9.5K estimated branded searches · +43.5% vs prior month · +1.5 points
2.
Sudafed28.2%
moved from 1st to 2nd · 9.4K estimated branded searches · +21.6% vs prior month · -3.3 points
23.2%
held 3rd · 7.7K estimated branded searches · +50.4% vs prior month · +2.2 points
4.
Vicks18.9%
held 4th · 6.3K estimated branded searches · +36.1% vs prior month · 0 points
5.Coldrex
1.1%
held 5th · 370 estimated branded searches · +2.8% vs prior month · -0.4 points
Compare search popularity between Vicks and its closest rivals
How has branded search demand for Vicks changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Vicks in New Zealand rose from 2.5K to 6.3K.
- Across the 11 months ending August 2026, Vicks’ estimated Share of Search among cold and flu brands in New Zealand increased from 17.8% to 18.9%.
- Across the 11 months ending August 2026, Vicks’ estimated Share of Search among cold and flu brands in New Zealand peaked at 21.4% in December 2025 and was lowest at 17.3% in March 2026.
How did search popularity change for New Zealand cold and flu brands in August 2026?
5 changes
In August 2026, Lemsip overtook Sudafed to take the highest estimated Share of Search among cold and flu brands in New Zealand, at 28.5%.
In August 2026, Strepsils gained estimated Share of Search among cold and flu brands in New Zealand, from 21% to 23.2%.
In August 2026, Sudafed lost estimated Share of Search among cold and flu brands in New Zealand, from 31.6% to 28.2%.
Coldrex’s estimated Share of Search among cold and flu brands in New Zealand has lost ground for 3 months in a row, from 2% to 1.1% in August 2026.
Estimated monthly branded searches for Vicks in New Zealand rose 153% over 11 measured months, from 2.5K to 6.3K in August 2026.
How is Vicks measured?
Brandwave collects information about searches that people make online using Vicks’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- vicks cold and flu
- vicks cough
- vicks cough syrup 44
- vicks inhaler
- vicks lozenges
- vicks sore throat
- vicks vaporub
- vicks vaporub newborn
- vicks vaporub nz
- vicks vaporub toenail fungus
Do you work for Vicks? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Vicks your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.