Humidifier brands in New Zealand:Which are most popular?
In September 2026, Vicks was the most searched humidifier brand in New Zealand, accounting for 87% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Breville and Philips were mentioned most often, in three of the five answers. Philips was recommended most often, coming first in one out of three responses that gave a list.
VicksShare of searches 87%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
BeurerShare of searches 7.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
LevoitShare of searches 2.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
BrevilleShare of searches 1.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
BonecoShare of searches 0.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top humidifier brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Breville and Philips were mentioned most often, in three of the five answers. Philips was recommended most often, coming first in one out of three answers that gave a list. Breville was second, and Xiaomi was third. Beurer, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Breville3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Philips3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Xiaomi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dreo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Vicks1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Levoit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beurer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Boneco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about humidifier brands
5 answers
Asked ChatGPT
“Which humidifier brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best humidifier brands in New Zealand?”
Asked ChatGPT
“What's the best humidifier brand in New Zealand for dry rooms?”
Searched Google, AI Overview
“humidifier for bedroom”
Searched Google, AI Overview
“cool mist humidifier”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which humidifier brands do people search for most?
This chart shows how often people search Google for each humidifier brand by name. Each line represents a brand's share of searches for all eight humidifier brands we track, month by month, from searches in New Zealand.
Share of searches by month for Vicks, Beurer, Levoit. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vicks | Beurer | Levoit | Breville | Boneco | Xiaomi | Dreo | Philips |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 84.1% | 9% | 3% | 0.86% | 0% | 1.3% | 0.43% | 1.3% |
| Nov 2025 | 78.8% | 11.5% | 4.8% | 1.9% | 0.96% | 0.48% | 0.48% | 0.96% |
| Dec 2025 | 76.6% | 13.1% | 5.1% | 1.9% | 0.47% | 1.4% | 0.47% | 0.93% |
| Jan 2026 | 77.8% | 13.3% | 3.9% | 2.2% | 0.56% | 1.1% | 0.56% | 0.56% |
| Feb 2026 | 81.7% | 10.5% | 3.7% | 1.8% | 0.91% | 0.46% | 0.46% | 0.46% |
| Mar 2026 | 83.9% | 9.4% | 3.1% | 0.79% | 0.39% | 1.2% | 0.39% | 0.79% |
| Apr 2026 | 82.5% | 9.6% | 2.9% | 1.7% | 0.83% | 1.3% | 0.42% | 0.83% |
| May 2026 | 87.1% | 6.9% | 2.3% | 1.4% | 0.57% | 0.86% | 0.29% | 0.57% |
| Jun 2026 | 87.5% | 5.4% | 2.8% | 2% | 0.57% | 0.85% | 0.28% | 0.57% |
| Jul 2026 | 87.6% | 6.3% | 2% | 1.6% | 0.23% | 0.9% | 0.23% | 1.1% |
| Aug 2026 | 90.8% | 5% | 1.3% | 1.5% | 0.34% | 0.5% | 0% | 0.5% |
| Sep 2026 | 87% | 7.5% | 2.1% | 1.5% | 0.6% | 0.6% | 0.3% | 0.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87% | 2.9K | -46.6% | -3.7 points | |
| 2, held 2nd | 7.5% | 250 | -16.7% | +2.5 points | |
| 3, moved from 4th to 3rd | 2.1% | 70 | -12.5% | +0.8 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 1.5% | 50 | -44.4% | 0 pointsmoved from 3rd to 4th | |
| 5, moved from 7th to 5th | 0.6% | 20 | 0% | +0.3 pointsmoved from 7th to 5th | |
| 6, held 6th | 0.6% | 20 | -33.3% | +0.1 points | |
| 7, moved from 8th to 7th | 0.3% | 10 | — | +0.3 pointsmoved from 8th to 7th | |
| 8, moved from 5th to 8th | 0.3% | 10 | -66.7% | -0.2 pointsmoved from 5th to 8th |
1.
Vicks87%
Held 1st. 2.9K estimated branded searches, -46.6% vs prior month. Share -3.7 points.
2.
Beurer7.5%
Held 2nd. 250 estimated branded searches, -16.7% vs prior month. Share +2.5 points.
3.
Levoit2.1%
Moved from 4th to 3rd. 70 estimated branded searches, -12.5% vs prior month. Share +0.8 points.
4.
Breville1.5%
Moved from 3rd to 4th. 50 estimated branded searches, -44.4% vs prior month. Share 0 points.
5.
Boneco0.6%
Moved from 7th to 5th. 20 estimated branded searches, 0% vs prior month. Share +0.3 points.
6.
Xiaomi0.6%
Held 6th. 20 estimated branded searches, -33.3% vs prior month. Share +0.1 points.
7.
Dreo0.3%
Moved from 8th to 7th. 10 estimated branded searches, — vs prior month. Share +0.3 points.
8.
Philips0.3%
Moved from 5th to 8th. 10 estimated branded searches, -66.7% vs prior month. Share -0.2 points.
Which brand is most popular in search among humidifier brands in New Zealand?
8 brands
In September 2026, Vicks was the most searched among humidifier brands in New Zealand, with an estimated 2.9K branded searches, 87% of all searches for the eight we track. Beurer is in 2nd place, 79.5 percentage points behind at 7.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Vicks | 84.1% → 87% | 90.8%Aug 2026 | 76.6%Dec 2025 | 1st |
| Beurer | 9% → 7.5% | 13.3%Jan 2026 | 5%Aug 2026 | 2nd |
| Levoit | 3% → 2.1% | 5.1%Dec 2025 | 1.3%Aug 2026 | 3rd |
| Breville | 0.86% → 1.5% | 2.2%Jan 2026 | 0.79%Mar 2026 | 6th → 4th |
| Boneco | 0% → 0.6% | 0.96%Nov 2025 | 0%Oct 2025 | 8th → 5th |
| Xiaomi | 1.3% → 0.6% | 1.4%Dec 2025 | 0.46%Feb 2026 | 5th → 6th |
| Dreo | 0.43% → 0.3% | 0.56%Jan 2026 | 0%Aug 2026 | 7th |
| Philips | 1.3% → 0.3% | 1.3%Oct 2025 | 0.3%Sep 2026 | 4th → 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, Vicks’ share of searches among humidifier brands in New Zealand increased from 84.1% to 87%.
- Across the 12 months ending September 2026, Beurer’s share of searches among humidifier brands in New Zealand decreased from 9% to 7.5%.
- Across the 12 months ending September 2026, Levoit’s share of searches among humidifier brands in New Zealand decreased from 3% to 2.1%.
- Across the 12 months ending September 2026, Breville’s share of searches among humidifier brands in New Zealand increased from 0.86% to 1.5%.
- Across the 12 months ending September 2026, Boneco’s share of searches among humidifier brands in New Zealand increased from 0% to 0.6%.
- Across the 12 months ending September 2026, Xiaomi’s share of searches among humidifier brands in New Zealand decreased from 1.3% to 0.6%.
- Across the 12 months ending September 2026, Philips’ share of searches among humidifier brands in New Zealand decreased from 1.3% to 0.3%.
- Across the 12 months ending September 2026, Vicks’ share of searches among humidifier brands in New Zealand peaked at 90.8% in August 2026 and was lowest at 76.6% in December 2025.
- Across the 12 months ending September 2026, Beurer’s share of searches among humidifier brands in New Zealand peaked at 13.3% in January 2026 and was lowest at 5% in August 2026.
- Across the 12 months ending September 2026, Levoit’s share of searches among humidifier brands in New Zealand peaked at 5.1% in December 2025 and was lowest at 1.3% in August 2026.
- Across the 12 months ending September 2026, Breville’s share of searches among humidifier brands in New Zealand peaked at 2.2% in January 2026 and was lowest at 0.79% in March 2026.
- Across the 12 months ending September 2026, Breville rose from 6th to 4th among humidifier brands in New Zealand.
- Across the 12 months ending September 2026, Boneco rose from 8th to 5th among humidifier brands in New Zealand.
- Across the 12 months ending September 2026, Xiaomi fell from 5th to 6th among humidifier brands in New Zealand.
- Across the 12 months ending September 2026, Philips fell from 4th to 8th among humidifier brands in New Zealand.
- Across the 12 months ending September 2026, Dreo held steady: its share of searches among humidifier brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand humidifier brands in September 2026?
8 changes
In September 2026, Levoit overtook Breville to rank 3rd among humidifier brands in New Zealand, with 2.1% of the searches.
In September 2026, Beurer gained share of searches among humidifier brands in New Zealand, from 5% to 7.5%.
In September 2026, Vicks lost share of searches among humidifier brands in New Zealand, from 90.8% to 87%.
In September 2026, Boneco rose from 7th to 5th among humidifier brands in New Zealand.
In September 2026, Dreo rose from 8th to 7th among humidifier brands in New Zealand.
In September 2026, Philips fell from 5th to 8th among humidifier brands in New Zealand.
Estimated monthly branded searches for Breville in New Zealand rose 150% over 12 measured months, from 20 to 50 in September 2026.
Estimated monthly branded searches for Xiaomi in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.
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