Brandwave

How popular isVicks?

In September 2026, people searched for Vicks by name about 3,170 times in New Zealand, a 48.8% increase from the previous year. These searches made up 87% of all New Zealand humidifier brand searches, placing Vicks first out of eight brands. When we asked both ChatGPT and Google AI Overviews about humidifier brands, Vicks appeared in one of the five answers.

Search and AI answers in September 2026

Vicks is the most searched of 8 competitors and not listed in any AI answer.

  1. VicksShare of searches 87%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  2. BeurerShare of searches 7.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. LevoitShare of searches 2.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. BrevilleShare of searches 1.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. BonecoShare of searches 0.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top humidifier brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vicks was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips1st
  2. Breville2nd
  3. Xiaomi3rd
  4. Levoit4th
  5. Dreo5th
  6. Vicks–
  7. Beurer–
  8. Boneco–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xiaomi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dreo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vicks1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Levoit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beurer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boneco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about humidifier brands

5 answers

  • Asked ChatGPT

    “Which humidifier brand should I buy in New Zealand?”

    1. 1Breville
    2. 2Philips
    3. 3Dreo

  • Asked ChatGPT

    “What are the best humidifier brands in New Zealand?”

    1. 1Levoit
    2. 2Philips
    3. 3Xiaomi
    4. 4Dreo

  • Asked ChatGPT

    “What's the best humidifier brand in New Zealand for dry rooms?”

    1. 1Philips
    2. 2Xiaomi
    3. 3Breville

  • Searched Google, AI Overview

    “humidifier for bedroom”

    1. 1Breville

  • Searched Google, AI Overview

    “cool mist humidifier”

    1. 1Vicks

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which humidifier brands compete with Vicks?

Vicks against humidifier brands in New Zealand, by month

Share of searches by month for Vicks, Beurer, Levoit. The figures are in the table below the chart.

View monthly share of searches table
MonthVicksBeurerLevoitBrevilleBonecoXiaomiDreoPhilips
Oct 202584.1%9%3%0.86%0%1.3%0.43%1.3%
Nov 202578.8%11.5%4.8%1.9%0.96%0.48%0.48%0.96%
Dec 202576.6%13.1%5.1%1.9%0.47%1.4%0.47%0.93%
Jan 202677.8%13.3%3.9%2.2%0.56%1.1%0.56%0.56%
Feb 202681.7%10.5%3.7%1.8%0.91%0.46%0.46%0.46%
Mar 202683.9%9.4%3.1%0.79%0.39%1.2%0.39%0.79%
Apr 202682.5%9.6%2.9%1.7%0.83%1.3%0.42%0.83%
May 202687.1%6.9%2.3%1.4%0.57%0.86%0.29%0.57%
Jun 202687.5%5.4%2.8%2%0.57%0.85%0.28%0.57%
Jul 202687.6%6.3%2%1.6%0.23%0.9%0.23%1.1%
Aug 202690.8%5%1.3%1.5%0.34%0.5%0%0.5%
Sep 202687%7.5%2.1%1.5%0.6%0.6%0.3%0.3%

  1. 1.Vicks

    87%

    Held 1st. 2.9K estimated branded searches, -46.6% vs prior month. Share -3.7 points.

  2. 2.Beurer

    7.5%

    Held 2nd. 250 estimated branded searches, -16.7% vs prior month. Share +2.5 points.

  3. 3.Levoit

    2.1%

    Moved from 4th to 3rd. 70 estimated branded searches, -12.5% vs prior month. Share +0.8 points.

  4. 4.Breville

    1.5%

    Moved from 3rd to 4th. 50 estimated branded searches, -44.4% vs prior month. Share 0 points.

  5. 5.Boneco

    0.6%

    Moved from 7th to 5th. 20 estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Xiaomi

    0.6%

    Held 6th. 20 estimated branded searches, -33.3% vs prior month. Share +0.1 points.

  7. 7.Dreo

    0.3%

    Moved from 8th to 7th. 10 estimated branded searches, — vs prior month. Share +0.3 points.

  8. 8.Philips

    0.3%

    Moved from 5th to 8th. 10 estimated branded searches, -66.7% vs prior month. Share -0.2 points.

Compare popularity between Vicks and its closest rivals

Every comparison with Vicks

11 comparisons

How has branded search demand for Vicks changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Vicks in New Zealand rose from 2.1K to 3.2K.
  • Across the 12 months ending September 2026, Vicks’ share of searches among humidifier brands in New Zealand increased from 84.1% to 87%.
  • Across the 12 months ending September 2026, Vicks’ share of searches among humidifier brands in New Zealand peaked at 90.8% in August 2026 and was lowest at 76.6% in December 2025.

How did search popularity change for New Zealand humidifier brands in September 2026?

6 changes

  1. In September 2026, Levoit overtook Breville to rank 3rd among humidifier brands in New Zealand, with 2.1% of the searches.

  2. In September 2026, Beurer gained share of searches among humidifier brands in New Zealand, from 5% to 7.5%.

  3. In September 2026, Vicks lost share of searches among humidifier brands in New Zealand, from 90.8% to 87%.

  4. In September 2026, Boneco rose from 7th to 5th among humidifier brands in New Zealand.

  5. In September 2026, Dreo rose from 8th to 7th among humidifier brands in New Zealand.

  6. In September 2026, Philips fell from 5th to 8th among humidifier brands in New Zealand.

How are Vicks’ branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Vicks’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • vicks cough
  • vicks inhaler
  • vicks lozenges
  • vicks sore throat
  • vicks vaporub
  • vicks vaporub newborn

Do you work for Vicks? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Vicks compete?

Vicks is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cold and flu brands6th of 811.7%Show ranking
Thermometer brands1st of 461.1%Show ranking
Humidifier brands1st of 887%Shown above
Creator with pink hair and a pink jacket

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