Brandwave

Vicks vs Xiaomi:Which is more popular?

In September 2026, Vicks had more branded searches than Xiaomi among humidifier brands in New Zealand. Vicks had about 2,890 branded searches, while Xiaomi had 20. Vicks made up 87% of all humidifier brand searches we track, and Xiaomi accounted for 0.6%. When we asked ChatGPT and Google AI Overviews about humidifier brands, Xiaomi appeared in two of the five answers and Vicks in one. Xiaomi was mentioned before Vicks in every answer that named either.

Among humidifier brands in New Zealand in September 2026

Who do people search for more?

Vicks, about 145 searches for every 1 for Xiaomi

Vicks 2.9K searchesXiaomi 20 searches

Who does AI mention more?

Xiaomi, mentioned in 2 of 5 answers, Vicks in 1

Xiaomi in 2 of 5Vicks in 1 of 5

Who does AI recommend more?

Xiaomi, named ahead of Vicks in 2 of 2 answers

Xiaomi first in 2Vicks never first

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Top humidifier brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Xiaomi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Vicks was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Xiaomi was listed before Vicks in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips1st
  2. Breville2nd
  3. Xiaomi3rd
  4. Levoit4th
  5. Dreo5th
  6. Vicks–
  7. Beurer–
  8. Boneco–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xiaomi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dreo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vicks1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Levoit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beurer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boneco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about humidifier brands

5 answers

  • Asked ChatGPT

    “Which humidifier brand should I buy in New Zealand?”

    1. 1Breville
    2. 2Philips
    3. 3Dreo

  • Asked ChatGPT

    “What are the best humidifier brands in New Zealand?”

    1. 1Levoit
    2. 2Philips
    3. 3Xiaomi
    4. 4Dreo

  • Asked ChatGPT

    “What's the best humidifier brand in New Zealand for dry rooms?”

    1. 1Philips
    2. 2Xiaomi
    3. 3Breville

  • Searched Google, AI Overview

    “humidifier for bedroom”

    1. 1Breville

  • Searched Google, AI Overview

    “cool mist humidifier”

    1. 1Vicks

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Vicks or Xiaomi more popular in search?

This chart shows how often people search Google for Vicks and Xiaomi by name. Each line represents a brand's share of searches for all eight humidifier brands we track, month by month, from searches in New Zealand.

Vicks and Xiaomi among humidifier brands in New Zealand, by month

Share of searches by month for Vicks, Xiaomi. The figures are in the table below the chart.

View monthly share of searches table
MonthVicksBeurerLevoitBrevilleBonecoXiaomiDreoPhilips
Oct 202584.1%9%3%0.86%0%1.3%0.43%1.3%
Nov 202578.8%11.5%4.8%1.9%0.96%0.48%0.48%0.96%
Dec 202576.6%13.1%5.1%1.9%0.47%1.4%0.47%0.93%
Jan 202677.8%13.3%3.9%2.2%0.56%1.1%0.56%0.56%
Feb 202681.7%10.5%3.7%1.8%0.91%0.46%0.46%0.46%
Mar 202683.9%9.4%3.1%0.79%0.39%1.2%0.39%0.79%
Apr 202682.5%9.6%2.9%1.7%0.83%1.3%0.42%0.83%
May 202687.1%6.9%2.3%1.4%0.57%0.86%0.29%0.57%
Jun 202687.5%5.4%2.8%2%0.57%0.85%0.28%0.57%
Jul 202687.6%6.3%2%1.6%0.23%0.9%0.23%1.1%
Aug 202690.8%5%1.3%1.5%0.34%0.5%0%0.5%
Sep 202687%7.5%2.1%1.5%0.6%0.6%0.3%0.3%

How has the Vicks and Xiaomi comparison changed over the last 12 months?

3 findings
  • Vicks was ahead of Xiaomi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Vicks’ share of searches among humidifier brands in New Zealand moved from 84.1% to 87%, and its estimated monthly branded searches moved from 2K to 2.9K.
  • Across the 12 months ending September 2026, Xiaomi’s share of searches among humidifier brands in New Zealand moved from 1.3% to 0.6%, and its estimated monthly branded searches moved from 30 to 20.

How did search popularity change for New Zealand humidifier brands in September 2026?

2 changes

  1. In September 2026, Vicks lost share of searches among humidifier brands in New Zealand, from 90.8% to 87%.

  2. Estimated monthly branded searches for Xiaomi in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Vicks’ and Xiaomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Vicks

3 branded search terms

  • vicks inhaler
  • vicks vaporub
  • vicks vaporub newborn

Xiaomi

1 branded search term

  • xiaomi humidifier

How the Brand Demand Index is measured

Other head-to-heads among humidifier brands

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