How popular isVicks?
In September 2026, people searched for Vicks by name about 3,170 times in New Zealand, a 48.8% increase from the previous year. These searches made up 61.1% of all New Zealand thermometer brand searches, placing Vicks first out of four brands. When we asked both ChatGPT and Google AI Overviews about thermometer brands, Vicks appeared in two of the five answers and was the third most recommended of the four.
Vicks is the most searched of 4 competitors and the third most recommended in AI answers.
VicksShare of searches 61.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
BraunShare of searches 21.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
OmronShare of searches 12.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
BeurerShare of searches 5.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top thermometer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Vicks was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Vicks is the third most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about thermometer brands
5 answers
Asked ChatGPT
“Which thermometer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best thermometer brands in New Zealand?”
Asked ChatGPT
“What's the best thermometer brand in New Zealand for a sick child?”
Searched Google, AI Overview
“best thermometer nz”
Searched Google, AI Overview
“digital thermometer nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which thermometer brands compete with Vicks?
Share of searches by month for Vicks, Braun, Omron, Beurer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vicks | Braun | Omron | Beurer |
|---|---|---|---|---|
| Oct 2025 | 58.5% | 17.6% | 17.6% | 6.3% |
| Nov 2025 | 53.2% | 23.4% | 15.6% | 7.8% |
| Dec 2025 | 56.9% | 16.7% | 16.7% | 9.7% |
| Jan 2026 | 53.4% | 14.9% | 22.5% | 9.2% |
| Feb 2026 | 60.1% | 16.1% | 16.1% | 7.7% |
| Mar 2026 | 60% | 16.6% | 16.6% | 6.8% |
| Apr 2026 | 60.4% | 14.6% | 18% | 7% |
| May 2026 | 68.2% | 13.2% | 13.2% | 5.4% |
| Jun 2026 | 63.2% | 18.1% | 14.8% | 3.9% |
| Jul 2026 | 65.9% | 17% | 12.3% | 4.8% |
| Aug 2026 | 67.4% | 19.9% | 9% | 3.7% |
| Sep 2026 | 61.1% | 21.1% | 12.5% | 5.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.1% | 2.9K | -46.6% | -6.3 points | |
| 2, held 2nd | 21.1% | 1K | -37.5% | +1.2 points | |
| 3, held 3rd | 12.5% | 590 | -18.1% | +3.5 points | |
| 4, held 4th | 5.3% | 250 | -16.7% | +1.5 points |
1.
Vicks61.1%
Held 1st. 2.9K estimated branded searches, -46.6% vs prior month. Share -6.3 points.
2.
Braun21.1%
Held 2nd. 1K estimated branded searches, -37.5% vs prior month. Share +1.2 points.
3.
Omron12.5%
Held 3rd. 590 estimated branded searches, -18.1% vs prior month. Share +3.5 points.
4.
Beurer5.3%
Held 4th. 250 estimated branded searches, -16.7% vs prior month. Share +1.5 points.
Compare popularity between Vicks and its closest rivals
Every comparison with Vicks
11 comparisons
How has branded search demand for Vicks changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Vicks in New Zealand rose from 2.1K to 3.2K.
- Across the 12 months ending September 2026, Vicks’ share of searches among thermometer brands in New Zealand increased from 58.5% to 61.1%.
- Across the 12 months ending September 2026, Vicks’ share of searches among thermometer brands in New Zealand peaked at 68.2% in May 2026 and was lowest at 53.2% in November 2025.
How did search popularity change for New Zealand thermometer brands in September 2026?
4 changes
In September 2026, Omron gained share of searches among thermometer brands in New Zealand, from 9% to 12.5%.
In September 2026, Beurer gained share of searches among thermometer brands in New Zealand, from 3.7% to 5.3%.
In September 2026, Braun gained share of searches among thermometer brands in New Zealand, from 19.9% to 21.1%.
In September 2026, Vicks lost share of searches among thermometer brands in New Zealand, from 67.4% to 61.1%.
How are Vicks’ branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Vicks’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- vicks cough
- vicks inhaler
- vicks lozenges
- vicks sore throat
- vicks vaporub
- vicks vaporub newborn
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Where does Vicks compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Cold and flu brands | 6th of 8 | 11.7% | Show ranking |
| Thermometer brands | 1st of 4 | 61.1% | Shown above |
| Humidifier brands | 1st of 8 | 87% | Show ranking |
Is Vicks your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.