How popular isBeurer?
In September 2026, people searched for Beurer by name about 250 times in New Zealand, a 19% increase from the previous year. These searches made up 5.3% of all New Zealand thermometer brand searches, placing Beurer fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about thermometer brands, Beurer did not appear in any of the answers.
Beurer is the fourth most searched of 4 competitors and not listed in any AI answer.
VicksShare of searches 61.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
BraunShare of searches 21.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
OmronShare of searches 12.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
BeurerShare of searches 5.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top thermometer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Beurer did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about thermometer brands
5 answers
Asked ChatGPT
“Which thermometer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best thermometer brands in New Zealand?”
Asked ChatGPT
“What's the best thermometer brand in New Zealand for a sick child?”
Searched Google, AI Overview
“best thermometer nz”
Searched Google, AI Overview
“digital thermometer nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which thermometer brands compete with Beurer?
Share of searches by month for Vicks, Braun, Omron, Beurer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vicks | Braun | Omron | Beurer |
|---|---|---|---|---|
| Oct 2025 | 58.5% | 17.6% | 17.6% | 6.3% |
| Nov 2025 | 53.2% | 23.4% | 15.6% | 7.8% |
| Dec 2025 | 56.9% | 16.7% | 16.7% | 9.7% |
| Jan 2026 | 53.4% | 14.9% | 22.5% | 9.2% |
| Feb 2026 | 60.1% | 16.1% | 16.1% | 7.7% |
| Mar 2026 | 60% | 16.6% | 16.6% | 6.8% |
| Apr 2026 | 60.4% | 14.6% | 18% | 7% |
| May 2026 | 68.2% | 13.2% | 13.2% | 5.4% |
| Jun 2026 | 63.2% | 18.1% | 14.8% | 3.9% |
| Jul 2026 | 65.9% | 17% | 12.3% | 4.8% |
| Aug 2026 | 67.4% | 19.9% | 9% | 3.7% |
| Sep 2026 | 61.1% | 21.1% | 12.5% | 5.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.1% | 2.9K | -46.6% | -6.3 points | |
| 2, held 2nd | 21.1% | 1K | -37.5% | +1.2 points | |
| 3, held 3rd | 12.5% | 590 | -18.1% | +3.5 points | |
| 4, held 4th | 5.3% | 250 | -16.7% | +1.5 points |
1.
Vicks61.1%
Held 1st. 2.9K estimated branded searches, -46.6% vs prior month. Share -6.3 points.
2.
Braun21.1%
Held 2nd. 1K estimated branded searches, -37.5% vs prior month. Share +1.2 points.
3.
Omron12.5%
Held 3rd. 590 estimated branded searches, -18.1% vs prior month. Share +3.5 points.
4.
Beurer5.3%
Held 4th. 250 estimated branded searches, -16.7% vs prior month. Share +1.5 points.
Compare popularity between Beurer and its closest rivals
Every comparison with Beurer
9 comparisons
How has branded search demand for Beurer changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Beurer in New Zealand rose from 210 to 250.
- Across the 12 months ending September 2026, Beurer’s share of searches among thermometer brands in New Zealand decreased from 6.3% to 5.3%.
- Across the 12 months ending September 2026, Beurer’s share of searches among thermometer brands in New Zealand peaked at 9.7% in December 2025 and was lowest at 3.7% in August 2026.
How did search popularity change for New Zealand thermometer brands in September 2026?
4 changes
In September 2026, Omron gained share of searches among thermometer brands in New Zealand, from 9% to 12.5%.
In September 2026, Beurer gained share of searches among thermometer brands in New Zealand, from 3.7% to 5.3%.
In September 2026, Braun gained share of searches among thermometer brands in New Zealand, from 19.9% to 21.1%.
In September 2026, Vicks lost share of searches among thermometer brands in New Zealand, from 67.4% to 61.1%.
How are Beurer’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Beurer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- beurer
- beurer thermometer
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Where does Beurer compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Thermometer brands | 4th of 4 | 5.3% | Shown above |
| Humidifier brands | 2nd of 8 | 7.5% | Show ranking |
| Bathroom scale brands | 4th of 7 | 13.1% | Show ranking |
| Blood pressure monitor brands | 3rd of 5 | 19.4% | Show ranking |
| Ear thermometer brands | 3rd of 3 | 22.7% | Show ranking |
| Pulse oximeter brands | 1st of 5 | 56.8% | Show ranking |
Is Beurer your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.