Brandwave

How popular isBeurer?

In September 2026, people searched for Beurer by name about 250 times in New Zealand, a 19% increase from the previous year. These searches made up 22.7% of all New Zealand ear thermometer brand searches, placing Beurer third out of three brands. When we asked both ChatGPT and Google AI Overviews about ear thermometer brands, Beurer did not appear in any of the answers.

Search and AI answers in September 2026

Beurer is the third most searched of 3 competitors and not listed in any AI answer.

  1. OmronShare of searches 53.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. BraunShare of searches 23.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. BeurerShare of searches 22.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top ear thermometer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Beurer did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Braun1st
  2. Omron2nd
  3. Beurer–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Braun5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Omron3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beurer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ear thermometer brands

5 answers

  • Asked ChatGPT

    “Which ear thermometer brand should I buy in New Zealand?”

    1. 1Braun
    2. 2Omron

  • Asked ChatGPT

    “What are the best ear thermometer brands in New Zealand?”

    1. 1Braun
    2. 2Omron

  • Asked ChatGPT

    “What's the best ear thermometer brand in New Zealand for a baby?”

    1. 1Braun
    2. 2Omron

  • Searched Google, AI Overview

    “ear thermometer nz”

    1. 1Braun

  • Searched Google, AI Overview

    “digital ear thermometer”

    1. 1Braun

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which ear thermometer brands compete with Beurer?

Beurer against ear thermometer brands in New Zealand, by month

Share of searches by month for Omron, Braun, Beurer. The figures are in the table below the chart.

View monthly share of searches table
MonthOmronBraunBeurer
Oct 202560.8%17.5%21.6%
Nov 202555.8%16.3%27.9%
Dec 202556.5%10.6%32.9%
Jan 202664.1%9.8%26.1%
Feb 202660%11.3%28.7%
Mar 202662.8%11.7%25.5%
Apr 202664.8%9.9%25.3%
May 202660.8%14.4%24.7%
Jun 202668.6%13.3%18.1%
Jul 202661.5%14.5%23.9%
Aug 202653.7%23.9%22.4%
Sep 202653.6%23.6%22.7%

  1. 1.Omron

    53.6%

    Held 1st. 590 estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  2. 2.Braun

    23.6%

    Held 2nd. 260 estimated branded searches, -18.8% vs prior month. Share -0.2 points.

  3. 3.Beurer

    22.7%

    Held 3rd. 250 estimated branded searches, -16.7% vs prior month. Share +0.3 points.

Compare popularity between Beurer and its closest rivals

Every comparison with Beurer

9 comparisons

How has branded search demand for Beurer changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Beurer in New Zealand rose from 210 to 250.
  • Across the 12 months ending September 2026, Beurer’s share of searches among ear thermometer brands in New Zealand increased from 21.6% to 22.7%.
  • Across the 12 months ending September 2026, Beurer’s share of searches among ear thermometer brands in New Zealand peaked at 32.9% in December 2025 and was lowest at 18.1% in June 2026.
  • Across the 12 months ending September 2026, Beurer fell from 2nd to 3rd among ear thermometer brands in New Zealand.

How did search popularity change for New Zealand ear thermometer brands in September 2026?

3 changes

  1. Omron’s share of searches among ear thermometer brands in New Zealand has lost ground for 3 months in a row, from 68.6% to 53.6% in September 2026.

  2. Estimated monthly branded searches for Braun in New Zealand rose 52.9% over 12 measured months, from 170 to 260 in September 2026.

  3. Estimated monthly branded searches for Beurer in New Zealand rose 19% over 12 measured months, from 210 to 250 in September 2026.

How are Beurer’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Beurer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • beurer
  • beurer thermometer

Do you work for Beurer? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Beurer compete?

Beurer is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Thermometer brands4th of 45.3%Show ranking
Humidifier brands2nd of 87.5%Show ranking
Bathroom scale brands4th of 713.1%Show ranking
Blood pressure monitor brands3rd of 519.4%Show ranking
Ear thermometer brands3rd of 322.7%Shown above
Pulse oximeter brands1st of 556.8%Show ranking
Creator with pink hair and a pink jacket

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