Brandwave

How popular isBraun?

In September 2026, people searched for Braun by name about 2,310 times in New Zealand, a 35.1% increase from the previous year. These searches made up 23.6% of all New Zealand ear thermometer brand searches, placing Braun second out of three brands. When we asked both ChatGPT and Google AI Overviews about ear thermometer brands, Braun appeared in all answers and was the most recommended of the three.

Search and AI answers in September 2026

Braun is the second most searched of 3 competitors and the most recommended in AI answers.

  1. OmronShare of searches 53.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. BraunShare of searches 23.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. BeurerShare of searches 22.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top ear thermometer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Braun appeared in all five answers. Braun is the most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Braun1st
  2. Omron2nd
  3. Beurer–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Braun5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Omron3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beurer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ear thermometer brands

5 answers

  • Asked ChatGPT

    “Which ear thermometer brand should I buy in New Zealand?”

    1. 1Braun
    2. 2Omron

  • Asked ChatGPT

    “What are the best ear thermometer brands in New Zealand?”

    1. 1Braun
    2. 2Omron

  • Asked ChatGPT

    “What's the best ear thermometer brand in New Zealand for a baby?”

    1. 1Braun
    2. 2Omron

  • Searched Google, AI Overview

    “ear thermometer nz”

    1. 1Braun

  • Searched Google, AI Overview

    “digital ear thermometer”

    1. 1Braun

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which ear thermometer brands compete with Braun?

Braun against ear thermometer brands in New Zealand, by month

Share of searches by month for Omron, Braun, Beurer. The figures are in the table below the chart.

View monthly share of searches table
MonthOmronBraunBeurer
Oct 202560.8%17.5%21.6%
Nov 202555.8%16.3%27.9%
Dec 202556.5%10.6%32.9%
Jan 202664.1%9.8%26.1%
Feb 202660%11.3%28.7%
Mar 202662.8%11.7%25.5%
Apr 202664.8%9.9%25.3%
May 202660.8%14.4%24.7%
Jun 202668.6%13.3%18.1%
Jul 202661.5%14.5%23.9%
Aug 202653.7%23.9%22.4%
Sep 202653.6%23.6%22.7%

  1. 1.Omron

    53.6%

    Held 1st. 590 estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  2. 2.Braun

    23.6%

    Held 2nd. 260 estimated branded searches, -18.8% vs prior month. Share -0.2 points.

  3. 3.Beurer

    22.7%

    Held 3rd. 250 estimated branded searches, -16.7% vs prior month. Share +0.3 points.

Compare popularity between Braun and its closest rivals

Every comparison with Braun

12 comparisons

How has branded search demand for Braun changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Braun in New Zealand rose from 1.7K to 2.3K.
  • Across the 12 months ending September 2026, Braun’s share of searches among ear thermometer brands in New Zealand increased from 17.5% to 23.6%.
  • Across the 12 months ending September 2026, Braun’s share of searches among ear thermometer brands in New Zealand peaked at 23.9% in August 2026 and was lowest at 9.8% in January 2026.
  • Across the 12 months ending September 2026, Braun rose from 3rd to 2nd among ear thermometer brands in New Zealand.

How did search popularity change for New Zealand ear thermometer brands in September 2026?

3 changes

  1. Omron’s share of searches among ear thermometer brands in New Zealand has lost ground for 3 months in a row, from 68.6% to 53.6% in September 2026.

  2. Estimated monthly branded searches for Braun in New Zealand rose 52.9% over 12 measured months, from 170 to 260 in September 2026.

  3. Estimated monthly branded searches for Beurer in New Zealand rose 19% over 12 measured months, from 210 to 250 in September 2026.

How are Braun’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Braun’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • beard trimmer braun
  • braun coffee
  • braun ear thermometer
  • braun foil razor
  • braun hair clipper
  • braun hand blender
  • braun hand mixer
  • braun razor
  • braun shaver
  • braun stick blender
  • braun thermometer
  • braun trimmer

How the Brand Demand Index is measured

Who owns Braun?

Braun is owned by Procter & Gamble. Brandwave also tracks Native, Ambi Pur, Braun Silk-expert, Fairy, Gillette, Head & Shoulders, Old Spice, Oral-B, Pampers, Pantene and Tide, owned by the same company, in New Zealand.

Do you work for Braun? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Braun compete?

Braun is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Coffee maker brands9th of 90.02%Show ranking
Hand mixer brands5th of 50.03%Show ranking
Hand blender brands4th of 61.1%Show ranking
Shaver and razor brands5th of 73.2%Show ranking
Stick blender brands6th of 71.2%Show ranking
Body trimmer brands4th of 60.96%Show ranking
Steam iron brands4th of 50.46%Show ranking
Hair clipper brands8th of 90.35%Show ranking
Thermometer brands2nd of 421.1%Show ranking
Ear thermometer brands2nd of 323.6%Shown above
Creator with pink hair and a pink jacket

Is Braun your brand?

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