Brandwave

How popular isBraun?

In September 2026, people searched for Braun by name about 2,310 times in New Zealand, a 35.1% increase from the previous year. These searches made up 0.46% of all New Zealand steam iron brand searches, placing Braun fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about steam iron brands, Braun appeared in four of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

Braun is the fourth most searched of 5 competitors and the second most recommended in AI answers.

  1. PhilipsShare of searches 59.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Russell HobbsShare of searches 24.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. TefalShare of searches 15.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. BraunShare of searches 0.46%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. BoschShare of searches 0%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Braun website (opens in a new tab)

Follow Braun and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top steam iron brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Braun was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Braun is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips1st
  2. Braun2nd
  3. Tefal3rd
  4. Russell Hobbs4th
  5. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tefal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Braun4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Russell Hobbs2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about steam iron brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which steam iron brands compete with Braun?

Braun against steam iron brands in New Zealand, by month

Share of searches by month for Philips, Russell Hobbs, Tefal, Braun. The figures are in the table below the chart.

View monthly share of searches table
MonthPhilipsRussell HobbsTefalBraunBosch
Oct 202559.9%23%16.3%0.65%0.13%
Nov 202556%26.9%16.2%0.76%0.11%
Dec 202560.1%24.6%14.7%0.54%0.11%
Jan 202663.1%22.4%13.8%0.59%0.12%
Feb 202663.4%22.2%13.6%0.58%0.15%
Mar 202659.4%22.1%18.1%0.42%0%
Apr 202663.8%21.3%14.5%0.46%0%
May 202664.9%20.1%14.5%0.43%0.11%
Jun 202664.4%19.7%15.5%0.42%0%
Jul 202660.3%23.5%15.7%0.43%0.11%
Aug 202659.2%22.4%17.8%0.52%0.1%
Sep 202659.7%24.2%15.6%0.46%0%

  1. 1.Philips

    59.7%

    Held 1st. 5.2K estimated branded searches, -8.6% vs prior month. Share +0.6 points.

  2. 2.Russell Hobbs

    24.2%

    Held 2nd. 2.1K estimated branded searches, -2.3% vs prior month. Share +1.8 points.

  3. 3.Tefal

    15.6%

    Held 3rd. 1.4K estimated branded searches, -20.3% vs prior month. Share -2.1 points.

  4. 4.Braun

    0.46%

    Held 4th. 40 estimated branded searches, -20% vs prior month. Share -0.1 points.

  5. 5.Bosch

    0%

    Held 5th. 0 estimated branded searches, -100% vs prior month. Share -0.1 points.

Compare popularity between Braun and its closest rivals

Every comparison with Braun

12 comparisons

How has branded search demand for Braun changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Braun in New Zealand rose from 1.7K to 2.3K.
  • Across the 12 months ending September 2026, Braun’s share of searches among steam iron brands in New Zealand held steady, from 0.65% to 0.46%.

How did search popularity change for New Zealand steam iron brands in September 2026?

5 changes

  1. In September 2026, Russell Hobbs gained share of searches among steam iron brands in New Zealand, from 22.4% to 24.2%.

  2. In September 2026, Philips gained share of searches among steam iron brands in New Zealand, from 59.2% to 59.7%.

  3. In September 2026, Tefal lost share of searches among steam iron brands in New Zealand, from 17.8% to 15.6%.

  4. Estimated monthly branded searches for Bosch in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

  5. Estimated monthly branded searches for Braun in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026.

How are Braun’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Braun’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • beard trimmer braun
  • braun coffee
  • braun ear thermometer
  • braun foil razor
  • braun hair clipper
  • braun hand blender
  • braun hand mixer
  • braun razor
  • braun shaver
  • braun stick blender
  • braun thermometer
  • braun trimmer

How the Brand Demand Index is measured

Who owns Braun?

Braun is owned by Procter & Gamble. Brandwave also tracks Native, Ambi Pur, Braun Silk-expert, Fairy, Gillette, Head & Shoulders, Old Spice, Oral-B, Pampers, Pantene and Tide, owned by the same company, in New Zealand.

Do you work for Braun? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Braun compete?

Braun is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Coffee maker brands9th of 90.02%Show ranking
Hand mixer brands5th of 50.03%Show ranking
Hand blender brands4th of 61.1%Show ranking
Shaver and razor brands5th of 73.2%Show ranking
Stick blender brands6th of 71.2%Show ranking
Body trimmer brands4th of 60.96%Show ranking
Steam iron brands4th of 50.46%Shown above
Hair clipper brands8th of 90.35%Show ranking
Thermometer brands2nd of 421.1%Show ranking
Ear thermometer brands2nd of 323.6%Show ranking
Creator with pink hair and a pink jacket

Is Braun your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free