Brandwave

How popular isBraun?

In September 2026, people searched for Braun by name about 2,310 times in New Zealand, a 35.1% increase from the previous year. These searches made up 21.1% of all New Zealand thermometer brand searches, placing Braun second out of four brands. When we asked both ChatGPT and Google AI Overviews about thermometer brands, Braun appeared in four of the five answers and was the most recommended of the four.

Search and AI answers in September 2026

Braun is the second most searched of 4 competitors and the most recommended in AI answers.

  1. VicksShare of searches 61.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. BraunShare of searches 21.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. OmronShare of searches 12.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. BeurerShare of searches 5.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top thermometer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Braun was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Braun is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Braun1st
  2. Omron2nd
  3. Vicks3rd
  4. Beurer–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Braun4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Omron4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vicks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beurer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about thermometer brands

5 answers

  • Asked ChatGPT

    “Which thermometer brand should I buy in New Zealand?”

    1. 1Braun
    2. 2Omron

  • Asked ChatGPT

    “What are the best thermometer brands in New Zealand?”

    1. 1Braun
    2. 2Omron
    3. 3Vicks

  • Asked ChatGPT

    “What's the best thermometer brand in New Zealand for a sick child?”

    1. 1Braun
    2. 2Omron

  • Searched Google, AI Overview

    “best thermometer nz”

    1. 1Braun
    2. 2Vicks
    3. 3Omron

  • Searched Google, AI Overview

    “digital thermometer nz”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which thermometer brands compete with Braun?

    Braun against thermometer brands in New Zealand, by month

    Share of searches by month for Vicks, Braun, Omron, Beurer. The figures are in the table below the chart.

    View monthly share of searches table
    MonthVicksBraunOmronBeurer
    Oct 202558.5%17.6%17.6%6.3%
    Nov 202553.2%23.4%15.6%7.8%
    Dec 202556.9%16.7%16.7%9.7%
    Jan 202653.4%14.9%22.5%9.2%
    Feb 202660.1%16.1%16.1%7.7%
    Mar 202660%16.6%16.6%6.8%
    Apr 202660.4%14.6%18%7%
    May 202668.2%13.2%13.2%5.4%
    Jun 202663.2%18.1%14.8%3.9%
    Jul 202665.9%17%12.3%4.8%
    Aug 202667.4%19.9%9%3.7%
    Sep 202661.1%21.1%12.5%5.3%

    1. 1.Vicks

      61.1%

      Held 1st. 2.9K estimated branded searches, -46.6% vs prior month. Share -6.3 points.

    2. 2.Braun

      21.1%

      Held 2nd. 1K estimated branded searches, -37.5% vs prior month. Share +1.2 points.

    3. 3.Omron

      12.5%

      Held 3rd. 590 estimated branded searches, -18.1% vs prior month. Share +3.5 points.

    4. 4.Beurer

      5.3%

      Held 4th. 250 estimated branded searches, -16.7% vs prior month. Share +1.5 points.

    Compare popularity between Braun and its closest rivals

    Every comparison with Braun

    12 comparisons

    How has branded search demand for Braun changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Braun in New Zealand rose from 1.7K to 2.3K.
    • Across the 12 months ending September 2026, Braun’s share of searches among thermometer brands in New Zealand increased from 17.6% to 21.1%.
    • Across the 12 months ending September 2026, Braun’s share of searches among thermometer brands in New Zealand peaked at 23.4% in November 2025 and was lowest at 13.2% in May 2026.

    How did search popularity change for New Zealand thermometer brands in September 2026?

    4 changes

    1. In September 2026, Omron gained share of searches among thermometer brands in New Zealand, from 9% to 12.5%.

    2. In September 2026, Beurer gained share of searches among thermometer brands in New Zealand, from 3.7% to 5.3%.

    3. In September 2026, Braun gained share of searches among thermometer brands in New Zealand, from 19.9% to 21.1%.

    4. In September 2026, Vicks lost share of searches among thermometer brands in New Zealand, from 67.4% to 61.1%.

    How are Braun’s branded searches counted?

    12 search terms

    Brandwave collects information about searches that people make online using Braun’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • beard trimmer braun
    • braun coffee
    • braun ear thermometer
    • braun foil razor
    • braun hair clipper
    • braun hand blender
    • braun hand mixer
    • braun razor
    • braun shaver
    • braun stick blender
    • braun thermometer
    • braun trimmer

    How the Brand Demand Index is measured

    Who owns Braun?

    Braun is owned by Procter & Gamble. Brandwave also tracks Native, Ambi Pur, Braun Silk-expert, Fairy, Gillette, Head & Shoulders, Old Spice, Oral-B, Pampers, Pantene and Tide, owned by the same company, in New Zealand.

    Do you work for Braun? To request corrections or removal please contact us via our support page and we will be happy to assist.

    Where does Braun compete?

    Braun is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Coffee maker brands9th of 90.02%Show ranking
    Hand mixer brands5th of 50.03%Show ranking
    Hand blender brands4th of 61.1%Show ranking
    Shaver and razor brands5th of 73.2%Show ranking
    Stick blender brands6th of 71.2%Show ranking
    Body trimmer brands4th of 60.96%Show ranking
    Steam iron brands4th of 50.46%Show ranking
    Hair clipper brands8th of 90.35%Show ranking
    Thermometer brands2nd of 421.1%Shown above
    Ear thermometer brands2nd of 323.6%Show ranking
    Creator with pink hair and a pink jacket

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