Hand blender brands in New Zealand:Which are most popular?
In September 2026, Breville was the most searched hand blender brand in New Zealand, accounting for 52.3% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Kenwood and Braun showed up in every answer. Braun was recommended most often, coming first in all four responses that gave a list.
BrevilleShare of searches 52.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
KitchenAidShare of searches 29.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
KenwoodShare of searches 16.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
BraunShare of searches 1.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
BamixShare of searches 0.17%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top hand blender brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Kenwood and Braun appeared every time. Braun was recommended most often, coming first in all four answers that gave a list. Bamix was second, and Kenwood was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kenwood5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Braun5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Breville2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KitchenAid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hand blender brands
5 answers
Asked ChatGPT
“Which hand blender brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hand blender brands in New Zealand?”
Asked ChatGPT
“What's the best hand blender brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“best hand blender”
Searched Google, AI Overview
“stick blender nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which hand blender brands do people search for most?
This chart shows how often people search Google for each hand blender brand by name. Each line represents a brand's share of searches for all six hand blender brands we track, month by month, from searches in New Zealand.
Share of searches by month for Breville, KitchenAid, Kenwood. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | KitchenAid | Kenwood | Braun | Bamix | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.4% | 31.4% | 19% | 0.97% | 0.23% | 0.09% |
| Nov 2025 | 43% | 38.2% | 17.6% | 1% | 0.23% | 0.03% |
| Dec 2025 | 41.5% | 38% | 19.2% | 1% | 0.22% | 0.03% |
| Jan 2026 | 45.7% | 34.2% | 18.7% | 1.1% | 0.29% | 0.04% |
| Feb 2026 | 44.7% | 34.7% | 19.2% | 1.1% | 0.27% | 0.05% |
| Mar 2026 | 48.3% | 32.6% | 17.6% | 1.1% | 0.45% | 0.05% |
| Apr 2026 | 52.6% | 28.9% | 17% | 1.1% | 0.4% | 0.04% |
| May 2026 | 51.2% | 28.1% | 18.9% | 1.3% | 0.38% | 0.04% |
| Jun 2026 | 50.4% | 29.1% | 19% | 1.2% | 0.31% | 0.04% |
| Jul 2026 | 52.8% | 27.4% | 17.9% | 1.6% | 0.29% | 0.04% |
| Aug 2026 | 52.4% | 28.2% | 17.9% | 1.1% | 0.38% | 0.04% |
| Sep 2026 | 52.3% | 29.5% | 16.9% | 1.1% | 0.17% | 0.04% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.3% | 12.1K | -2.5% | -0.1 points | |
| 2, held 2nd | 29.5% | 6.8K | +2.1% | +1.3 points | |
| 3, held 3rd | 16.9% | 3.9K | -7.6% | -1 points | |
| 4, held 4th | 1.1% | 260 | 0% | 0 points | |
| 5, held 5th | 0.17% | 40 | -55.6% | -0.2 points | |
| 6, held 6th | 0.04% | 10 | 0% | 0 points |
1.
Breville52.3%
Held 1st. 12.1K estimated branded searches, -2.5% vs prior month. Share -0.1 points.
29.5%
Held 2nd. 6.8K estimated branded searches, +2.1% vs prior month. Share +1.3 points.
3.
Kenwood16.9%
Held 3rd. 3.9K estimated branded searches, -7.6% vs prior month. Share -1 points.
4.
Braun1.1%
Held 4th. 260 estimated branded searches, 0% vs prior month. Share 0 points.
5.
Bamix0.17%
Held 5th. 40 estimated branded searches, -55.6% vs prior month. Share -0.2 points.
6.
Bosch0.04%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among hand blender brands in New Zealand?
6 brands
In September 2026, Breville was the most searched among hand blender brands in New Zealand, with an estimated 12.1K branded searches, 52.3% of all searches for the six we track. KitchenAid is in 2nd place, 22.8 percentage points behind at 29.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Breville | 48.4% → 52.3% | 52.8%Jul 2026 | 41.5%Dec 2025 | 1st |
| KitchenAid | 31.4% → 29.5% | 38.2%Nov 2025 | 27.4%Jul 2026 | 2nd |
| Kenwood | 19% → 16.9% | 19.2%Dec 2025 | 16.9%Sep 2026 | 3rd |
| Braun | 0.97% → 1.1% | 1.6%Jul 2026 | 0.97%Oct 2025 | 4th |
| Bamix | 0.23% → 0.17% | 0.45%Mar 2026 | 0.17%Sep 2026 | 5th |
| Bosch | 0.09% → 0.04% | 0.09%Oct 2025 | 0.03%Dec 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Breville’s share of searches among hand blender brands in New Zealand increased from 48.4% to 52.3%.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among hand blender brands in New Zealand decreased from 31.4% to 29.5%.
- Across the 12 months ending September 2026, Kenwood’s share of searches among hand blender brands in New Zealand decreased from 19% to 16.9%.
- Across the 12 months ending September 2026, Breville’s share of searches among hand blender brands in New Zealand peaked at 52.8% in July 2026 and was lowest at 41.5% in December 2025.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among hand blender brands in New Zealand peaked at 38.2% in November 2025 and was lowest at 27.4% in July 2026.
- Across the 12 months ending September 2026, Kenwood’s share of searches among hand blender brands in New Zealand peaked at 19.2% in December 2025 and was lowest at 16.9% in September 2026.
- Across the 12 months ending September 2026, Braun, Bamix and Bosch held steady: their share of searches among hand blender brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand hand blender brands in September 2026?
6 changes
In September 2026, KitchenAid gained share of searches among hand blender brands in New Zealand, from 28.2% to 29.5%.
In September 2026, Kenwood lost share of searches among hand blender brands in New Zealand, from 17.9% to 16.9%.
Estimated monthly branded searches for Braun in New Zealand rose 23.8% over 12 measured months, from 210 to 260 in September 2026.
Estimated monthly branded searches for Breville in New Zealand rose 14.7% over 12 measured months, from 10.5K to 12.1K in September 2026.
Estimated monthly branded searches for Bosch in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.
Estimated monthly branded searches for Bamix in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026.
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