Brandwave

How popular isKitchenAid?

In September 2026, people searched for KitchenAid by name about 11,200 times in New Zealand, a 5.6% decrease from the previous year. These searches made up 29.5% of all New Zealand hand blender brand searches, placing KitchenAid second out of six brands. When we asked both ChatGPT and Google AI Overviews about hand blender brands, KitchenAid appeared in one of the five answers and was the sixth most recommended of the six.

Search and AI answers in September 2026

KitchenAid is the second most searched of 6 competitors and the sixth most recommended in AI answers.

  1. BrevilleShare of searches 52.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. KitchenAidShare of searches 29.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. KenwoodShare of searches 16.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. BraunShare of searches 1.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. BamixShare of searches 0.17%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top hand blender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KitchenAid was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. KitchenAid is the sixth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Braun1st
  2. Bamix2nd
  3. Kenwood3rd
  4. Breville4th
  5. Bosch5th
  6. KitchenAid6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kenwood5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Braun5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hand blender brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which hand blender brands compete with KitchenAid?

KitchenAid against hand blender brands in New Zealand, by month

Share of searches by month for Breville, KitchenAid, Kenwood. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleKitchenAidKenwoodBraunBamixBosch
Oct 202548.4%31.4%19%0.97%0.23%0.09%
Nov 202543%38.2%17.6%1%0.23%0.03%
Dec 202541.5%38%19.2%1%0.22%0.03%
Jan 202645.7%34.2%18.7%1.1%0.29%0.04%
Feb 202644.7%34.7%19.2%1.1%0.27%0.05%
Mar 202648.3%32.6%17.6%1.1%0.45%0.05%
Apr 202652.6%28.9%17%1.1%0.4%0.04%
May 202651.2%28.1%18.9%1.3%0.38%0.04%
Jun 202650.4%29.1%19%1.2%0.31%0.04%
Jul 202652.8%27.4%17.9%1.6%0.29%0.04%
Aug 202652.4%28.2%17.9%1.1%0.38%0.04%
Sep 202652.3%29.5%16.9%1.1%0.17%0.04%

  1. 1.Breville

    52.3%

    Held 1st. 12.1K estimated branded searches, -2.5% vs prior month. Share -0.1 points.

  2. 2.KitchenAid

    29.5%

    Held 2nd. 6.8K estimated branded searches, +2.1% vs prior month. Share +1.3 points.

  3. 3.Kenwood

    16.9%

    Held 3rd. 3.9K estimated branded searches, -7.6% vs prior month. Share -1 points.

  4. 4.Braun

    1.1%

    Held 4th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Bamix

    0.17%

    Held 5th. 40 estimated branded searches, -55.6% vs prior month. Share -0.2 points.

  6. 6.Bosch

    0.04%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between KitchenAid and its closest rivals

Every comparison with KitchenAid

47 comparisons

How has branded search demand for KitchenAid changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for KitchenAid in New Zealand fell from 11.9K to 11.2K.
  • Across the 12 months ending September 2026, KitchenAid’s share of searches among hand blender brands in New Zealand decreased from 31.4% to 29.5%.
  • Across the 12 months ending September 2026, KitchenAid’s share of searches among hand blender brands in New Zealand peaked at 38.2% in November 2025 and was lowest at 27.4% in July 2026.

How did search popularity change for New Zealand hand blender brands in September 2026?

6 changes

  1. In September 2026, KitchenAid gained share of searches among hand blender brands in New Zealand, from 28.2% to 29.5%.

  2. In September 2026, Kenwood lost share of searches among hand blender brands in New Zealand, from 17.9% to 16.9%.

  3. Estimated monthly branded searches for Braun in New Zealand rose 23.8% over 12 measured months, from 210 to 260 in September 2026.

  4. Estimated monthly branded searches for Breville in New Zealand rose 14.7% over 12 measured months, from 10.5K to 12.1K in September 2026.

  5. Estimated monthly branded searches for Bosch in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

  6. Estimated monthly branded searches for Bamix in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026.

How are KitchenAid’s branded searches counted?

21 search terms

Brandwave collects information about searches that people make online using KitchenAid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kitchenaid
  • kitchenaid air fryer
  • kitchenaid artisan
  • kitchenaid artisan mixer
  • kitchenaid attachments
  • kitchenaid blender
  • kitchenaid bowls
  • kitchenaid citrus press
  • kitchenaid food mixer
  • kitchenaid foodprosessor
  • kitchenaid hand mixer
  • kitchenaid kettle
  • kitchenaid lemon squeezer
  • kitchenaid mincer
  • kitchenaid mixer
  • kitchenaid mixer attachments
  • kitchenaid pasta attachment
  • kitchenaid salad spinner
  • kitchenaid sausage grinder
  • kitchenaid stand mixer
  • kitchenaid toaster

Do you work for KitchenAid? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does KitchenAid compete?

KitchenAid is ranked in 29 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands4th of 1011.3%Show ranking
Induction cooktop brands3rd of 815.4%Show ranking
Convection oven brands3rd of 616%Show ranking
Stand mixer brands3rd of 619.7%Show ranking
Undercounter fridge brands2nd of 619.6%Show ranking
Gas cooktop brands2nd of 919.3%Show ranking
Blender brands3rd of 619.6%Show ranking
Double wall oven brands2nd of 819.7%Show ranking
Induction range brands2nd of 520.9%Show ranking
Hand mixer brands3rd of 522.7%Show ranking
Toaster oven brands2nd of 522.4%Show ranking
Induction oven brands2nd of 722.8%Show ranking
Induction stove brands2nd of 623.3%Show ranking
Counter depth refrigerator brands2nd of 523.9%Show ranking
Pasta maker brands2nd of 628.6%Show ranking
Hand blender brands2nd of 629.5%Shown above
Stick blender brands2nd of 730.1%Show ranking
Kitchen scale brands2nd of 633.9%Show ranking
Measuring spoons brands2nd of 537%Show ranking
Bakeware brands2nd of 939.6%Show ranking
Measuring cups brands2nd of 542.2%Show ranking
Can opener brands1st of 360.2%Show ranking
Knife set brands1st of 761.5%Show ranking
Freestanding gas range brands1st of 666.2%Show ranking
Gas grill brands1st of 766.3%Show ranking
Cutlery brands1st of 769.7%Show ranking
Portable dishwasher brands1st of 475.3%Show ranking
Salad spinner brands5th of 51.1%Show ranking
Lemon juicer brands3rd of 32.6%Show ranking
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