Brandwave

Bosch vs KitchenAid:Which is more popular?

In September 2026, KitchenAid had more branded searches than Bosch among hand blender brands in New Zealand. KitchenAid had about 6,790 branded searches, while Bosch had 10. KitchenAid made up 29.5% of all hand blender brand searches we track, and Bosch accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about hand blender brands, Bosch and KitchenAid each appeared in one of the five answers. Bosch and KitchenAid were each mentioned first in one of the two answers that named either.

Among hand blender brands in New Zealand in September 2026

Who do people search for more?

KitchenAid, about 679 searches for every 1 for Bosch

KitchenAid 6.8K searchesBosch 10 searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Bosch in 1 of 5KitchenAid in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Bosch first in 1KitchenAid first in 1

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Top hand blender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bosch was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. KitchenAid was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Bosch and KitchenAid were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Braun1st
  2. Bamix2nd
  3. Kenwood3rd
  4. Breville4th
  5. Bosch5th
  6. KitchenAid6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kenwood5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Braun5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hand blender brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bosch or KitchenAid more popular in search?

This chart shows how often people search Google for Bosch and KitchenAid by name. Each line represents a brand's share of searches for all six hand blender brands we track, month by month, from searches in New Zealand.

Bosch and KitchenAid among hand blender brands in New Zealand, by month

Share of searches by month for KitchenAid, Bosch. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleKitchenAidKenwoodBraunBamixBosch
Oct 202548.4%31.4%19%0.97%0.23%0.09%
Nov 202543%38.2%17.6%1%0.23%0.03%
Dec 202541.5%38%19.2%1%0.22%0.03%
Jan 202645.7%34.2%18.7%1.1%0.29%0.04%
Feb 202644.7%34.7%19.2%1.1%0.27%0.05%
Mar 202648.3%32.6%17.6%1.1%0.45%0.05%
Apr 202652.6%28.9%17%1.1%0.4%0.04%
May 202651.2%28.1%18.9%1.3%0.38%0.04%
Jun 202650.4%29.1%19%1.2%0.31%0.04%
Jul 202652.8%27.4%17.9%1.6%0.29%0.04%
Aug 202652.4%28.2%17.9%1.1%0.38%0.04%
Sep 202652.3%29.5%16.9%1.1%0.17%0.04%

How has the Bosch and KitchenAid comparison changed over the last 12 months?

3 findings
  • KitchenAid was ahead of Bosch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bosch’s share of searches among hand blender brands in New Zealand moved from 0.09% to 0.04%, and its estimated monthly branded searches moved from 20 to 10.
  • Across the 12 months ending September 2026, KitchenAid’s share of searches among hand blender brands in New Zealand moved from 31.4% to 29.5%, and its estimated monthly branded searches held steady at 6.8K.

How did search popularity change for New Zealand hand blender brands in September 2026?

2 changes

  1. In September 2026, KitchenAid gained share of searches among hand blender brands in New Zealand, from 28.2% to 29.5%.

  2. Estimated monthly branded searches for Bosch in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Bosch’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch

1 branded search term

  • bosch hand blender

KitchenAid

8 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid attachments
  • kitchenaid bowls
  • kitchenaid foodprosessor
  • kitchenaid mincer
  • kitchenaid pasta attachment
  • kitchenaid sausage grinder

How the Brand Demand Index is measured

Other head-to-heads among hand blender brands

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