Brandwave

Breville vs Kenwood:Which is more popular?

In September 2026, Breville had more branded searches than Kenwood among hand blender brands in New Zealand. Breville had about 12,100 branded searches, while Kenwood had 3,900. Breville made up 52.3% of all hand blender brand searches we track, and Kenwood accounted for 16.9%. When we asked ChatGPT and Google AI Overviews about hand blender brands, Kenwood appeared in all five answers and Breville in two. Kenwood was mentioned before Breville in three out of four answers.

Among hand blender brands in New Zealand in September 2026

Who do people search for more?

Breville, about 3 searches for every 1 for Kenwood

Breville 12.1K searchesKenwood 3.9K searches

Who does AI mention more?

Kenwood, mentioned in every answer we collected

Kenwood in 5 of 5Breville in 2 of 5

Who does AI recommend more?

Kenwood, named ahead of Breville in 3 of 4 answers

Kenwood first in 3Breville first in 1

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Top hand blender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kenwood appeared in all five answers. Breville was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kenwood was listed before Breville in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Braun1st
  2. Bamix2nd
  3. Kenwood3rd
  4. Breville4th
  5. Bosch5th
  6. KitchenAid6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kenwood5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Braun5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hand blender brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Breville or Kenwood more popular in search?

This chart shows how often people search Google for Breville and Kenwood by name. Each line represents a brand's share of searches for all six hand blender brands we track, month by month, from searches in New Zealand.

Breville and Kenwood among hand blender brands in New Zealand, by month

Share of searches by month for Breville, Kenwood. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleKitchenAidKenwoodBraunBamixBosch
Oct 202548.4%31.4%19%0.97%0.23%0.09%
Nov 202543%38.2%17.6%1%0.23%0.03%
Dec 202541.5%38%19.2%1%0.22%0.03%
Jan 202645.7%34.2%18.7%1.1%0.29%0.04%
Feb 202644.7%34.7%19.2%1.1%0.27%0.05%
Mar 202648.3%32.6%17.6%1.1%0.45%0.05%
Apr 202652.6%28.9%17%1.1%0.4%0.04%
May 202651.2%28.1%18.9%1.3%0.38%0.04%
Jun 202650.4%29.1%19%1.2%0.31%0.04%
Jul 202652.8%27.4%17.9%1.6%0.29%0.04%
Aug 202652.4%28.2%17.9%1.1%0.38%0.04%
Sep 202652.3%29.5%16.9%1.1%0.17%0.04%

How has the Breville and Kenwood comparison changed over the last 12 months?

3 findings
  • Breville was ahead of Kenwood in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Breville’s share of searches among hand blender brands in New Zealand moved from 48.4% to 52.3%, and its estimated monthly branded searches moved from 10.5K to 12.1K.
  • Across the 12 months ending September 2026, Kenwood’s share of searches among hand blender brands in New Zealand moved from 19% to 16.9%, and its estimated monthly branded searches moved from 4.1K to 3.9K.

How did search popularity change for New Zealand hand blender brands in September 2026?

2 changes

  1. In September 2026, Kenwood lost share of searches among hand blender brands in New Zealand, from 17.9% to 16.9%.

  2. Estimated monthly branded searches for Breville in New Zealand rose 14.7% over 12 measured months, from 10.5K to 12.1K in September 2026.

How are branded searches counted?

24 search terms

Brandwave collects information about searches that people make online using Breville’s and Kenwood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Breville

8 branded search terms

  • breville
  • breville barista express
  • breville barista pro
  • breville barista touch
  • breville bread maker
  • breville descaler
  • breville double boiler
  • breville oracle

Kenwood

16 branded search terms

  • auto radio kenwood
  • kenwood
  • kenwood attachments
  • kenwood chef
  • kenwood chef attachments
  • kenwood chef classic
  • kenwood chef titanium
  • kenwood chefette
  • kenwood foodprocessor
  • kenwood head unit
  • kenwood kmix
  • kenwood multipro
  • kenwood multipro go
  • kenwood patissier
  • kenwood stereo
  • kenwood truck

How the Brand Demand Index is measured

Other head-to-heads among hand blender brands

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