Brandwave

How popular isBraun?

In September 2026, people searched for Braun by name about 2,310 times in New Zealand, a 35.1% increase from the previous year. These searches made up 1.1% of all New Zealand hand blender brand searches, placing Braun fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about hand blender brands, Braun appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

Braun is the fourth most searched of 6 competitors and the most recommended in AI answers.

  1. BrevilleShare of searches 52.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. KitchenAidShare of searches 29.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. KenwoodShare of searches 16.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. BraunShare of searches 1.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. BamixShare of searches 0.17%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top hand blender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Braun appeared in all five answers. Braun is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Braun1st
  2. Bamix2nd
  3. Kenwood3rd
  4. Breville4th
  5. Bosch5th
  6. KitchenAid6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kenwood5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Braun5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hand blender brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which hand blender brands compete with Braun?

Braun against hand blender brands in New Zealand, by month

Share of searches by month for Breville, KitchenAid, Kenwood, Braun. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleKitchenAidKenwoodBraunBamixBosch
Oct 202548.4%31.4%19%0.97%0.23%0.09%
Nov 202543%38.2%17.6%1%0.23%0.03%
Dec 202541.5%38%19.2%1%0.22%0.03%
Jan 202645.7%34.2%18.7%1.1%0.29%0.04%
Feb 202644.7%34.7%19.2%1.1%0.27%0.05%
Mar 202648.3%32.6%17.6%1.1%0.45%0.05%
Apr 202652.6%28.9%17%1.1%0.4%0.04%
May 202651.2%28.1%18.9%1.3%0.38%0.04%
Jun 202650.4%29.1%19%1.2%0.31%0.04%
Jul 202652.8%27.4%17.9%1.6%0.29%0.04%
Aug 202652.4%28.2%17.9%1.1%0.38%0.04%
Sep 202652.3%29.5%16.9%1.1%0.17%0.04%

  1. 1.Breville

    52.3%

    Held 1st. 12.1K estimated branded searches, -2.5% vs prior month. Share -0.1 points.

  2. 2.KitchenAid

    29.5%

    Held 2nd. 6.8K estimated branded searches, +2.1% vs prior month. Share +1.3 points.

  3. 3.Kenwood

    16.9%

    Held 3rd. 3.9K estimated branded searches, -7.6% vs prior month. Share -1 points.

  4. 4.Braun

    1.1%

    Held 4th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Bamix

    0.17%

    Held 5th. 40 estimated branded searches, -55.6% vs prior month. Share -0.2 points.

  6. 6.Bosch

    0.04%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Braun and its closest rivals

Every comparison with Braun

12 comparisons

How has branded search demand for Braun changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Braun in New Zealand rose from 1.7K to 2.3K.
  • Across the 12 months ending September 2026, Braun’s share of searches among hand blender brands in New Zealand held steady, from 0.97% to 1.1%.

How did search popularity change for New Zealand hand blender brands in September 2026?

6 changes

  1. In September 2026, KitchenAid gained share of searches among hand blender brands in New Zealand, from 28.2% to 29.5%.

  2. In September 2026, Kenwood lost share of searches among hand blender brands in New Zealand, from 17.9% to 16.9%.

  3. Estimated monthly branded searches for Braun in New Zealand rose 23.8% over 12 measured months, from 210 to 260 in September 2026.

  4. Estimated monthly branded searches for Breville in New Zealand rose 14.7% over 12 measured months, from 10.5K to 12.1K in September 2026.

  5. Estimated monthly branded searches for Bosch in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

  6. Estimated monthly branded searches for Bamix in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026.

How are Braun’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Braun’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • beard trimmer braun
  • braun coffee
  • braun ear thermometer
  • braun foil razor
  • braun hair clipper
  • braun hand blender
  • braun hand mixer
  • braun razor
  • braun shaver
  • braun stick blender
  • braun thermometer
  • braun trimmer

How the Brand Demand Index is measured

Who owns Braun?

Braun is owned by Procter & Gamble. Brandwave also tracks Native, Ambi Pur, Braun Silk-expert, Fairy, Gillette, Head & Shoulders, Old Spice, Oral-B, Pampers, Pantene and Tide, owned by the same company, in New Zealand.

Do you work for Braun? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Braun compete?

Braun is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Coffee maker brands9th of 90.02%Show ranking
Hand mixer brands5th of 50.03%Show ranking
Hand blender brands4th of 61.1%Shown above
Shaver and razor brands5th of 73.2%Show ranking
Stick blender brands6th of 71.2%Show ranking
Body trimmer brands4th of 60.96%Show ranking
Steam iron brands4th of 50.46%Show ranking
Hair clipper brands8th of 90.35%Show ranking
Thermometer brands2nd of 421.1%Show ranking
Ear thermometer brands2nd of 323.6%Show ranking
Creator with pink hair and a pink jacket

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