How popular isOld Spice in search?

In August 2026, there were an estimated 2.7K branded searches for Old Spice in New Zealand which is up 52.6% over the last 11 months. Old Spice holds 9.4% estimated Share of Search among New Zealand deodorant brands and is ranked 4th of 6 competitors for search popularity.

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Which deodorant brands compete with Old Spice?

Old Spice against deodorant brands in New Zealand, by month

Month	Dove	Nivea	Rexona	Old Spice	Lynx	Native
Oct 2025	41%	35.4%	10.5%	7.5%	4.7%	0.94%
Nov 2025	36.5%	38.2%	11%	8.5%	5.2%	0.73%
Dec 2025	34%	38%	10%	10.3%	7.1%	0.64%
Jan 2026	37.5%	37.7%	11.7%	7.5%	4.5%	1.1%
Feb 2026	40.3%	34.3%	11.7%	7.3%	4.7%	1.7%
Mar 2026	40.6%	34.1%	11.2%	7.3%	5.1%	1.7%
Apr 2026	41.2%	34%	10.1%	8.2%	4.6%	1.9%
May 2026	42.4%	33%	9.8%	8.5%	4.4%	1.9%
Jun 2026	43.9%	31.6%	10.2%	8.3%	4.8%	1.2%
Jul 2026	43.6%	31.9%	10.8%	8.2%	3.8%	1.6%
Aug 2026	40.5%	33.8%	10.7%	9.4%	4.4%	1.1%
Sep 2026	—	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Dove Unilever	40.5%	11.5K	+0.09%	-3.1 points
2, held 2nd	Nivea	33.8%	9.6K	+14.3%	+1.9 points
3, held 3rd	Rexona Unilever	10.7%	3K	+7%	-0.1 points
4, held 4th	Old Spice Procter & Gamble	9.4%	2.7K	+24.2%	+1.2 points
5, held 5th	Lynx Unilever	4.4%	1.3K	+23.8%	+0.6 points
6, held 6th	Native Procter & Gamble	1.1%	310	-27.9%	-0.5 points

1.Dove
40.5%
held 1st · 11.5K estimated branded searches · +0.09% vs prior month · -3.1 points
2.Nivea
33.8%
held 2nd · 9.6K estimated branded searches · +14.3% vs prior month · +1.9 points
3.Rexona
10.7%
held 3rd · 3K estimated branded searches · +7% vs prior month · -0.1 points
4.Old Spice
9.4%
held 4th · 2.7K estimated branded searches · +24.2% vs prior month · +1.2 points
5.Lynx
4.4%
held 5th · 1.3K estimated branded searches · +23.8% vs prior month · +0.6 points
6.Native
1.1%
held 6th · 310 estimated branded searches · -27.9% vs prior month · -0.5 points

Compare search popularity between Old Spice and its closest rivals

How has branded search demand for Old Spice changed in New Zealand over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Old Spice in New Zealand rose from 1.8K to 2.7K.
Across the 11 months ending August 2026, Old Spice’s estimated Share of Search among deodorant brands in New Zealand increased from 7.5% to 9.4%.
Across the 11 months ending August 2026, Old Spice’s estimated Share of Search among deodorant brands in New Zealand peaked at 10.3% in December 2025 and was lowest at 7.3% in March 2026.

How did search popularity change for New Zealand deodorant brands in August 2026?

6 changes

In August 2026, Nivea gained estimated Share of Search among deodorant brands in New Zealand, from 31.9% to 33.8%.
In August 2026, Old Spice gained estimated Share of Search among deodorant brands in New Zealand, from 8.2% to 9.4%.
In August 2026, Lynx gained estimated Share of Search among deodorant brands in New Zealand, from 3.8% to 4.4%.
In August 2026, Dove lost estimated Share of Search among deodorant brands in New Zealand, from 43.6% to 40.5%.
In August 2026, Native lost estimated Share of Search among deodorant brands in New Zealand, from 1.6% to 1.1%.
Estimated monthly branded searches for Rexona in New Zealand rose 23.6% over 11 measured months, from 2.5K to 3K in August 2026.

How is Old Spice measured?

Brandwave collects information about searches that people make online using Old Spice’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

17 branded search terms