Native vs Old Spice:Which is more popular by branded search in New Zealand?
In August 2026, Old Spice had more branded searches than Native among deodorant brands in New Zealand. Old Spice was estimated to have 2.7K branded searches compared to Native’s 310, and held a 9.4% Share of Search versus Native’s 1.1%.
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Which is more popular in search, Native or Old Spice?
Compare the deodorant brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Old Spice, Native. The figures are in the table below the chart.
View monthly share of search table
| Month | Dove | Nivea | Rexona | Old Spice | Lynx | Native |
|---|---|---|---|---|---|---|
| Oct 2025 | 41% | 35.4% | 10.5% | 7.5% | 4.7% | 0.94% |
| Nov 2025 | 36.5% | 38.2% | 11% | 8.5% | 5.2% | 0.73% |
| Dec 2025 | 34% | 38% | 10% | 10.3% | 7.1% | 0.64% |
| Jan 2026 | 37.5% | 37.7% | 11.7% | 7.5% | 4.5% | 1.1% |
| Feb 2026 | 40.3% | 34.3% | 11.7% | 7.3% | 4.7% | 1.7% |
| Mar 2026 | 40.6% | 34.1% | 11.2% | 7.3% | 5.1% | 1.7% |
| Apr 2026 | 41.2% | 34% | 10.1% | 8.2% | 4.6% | 1.9% |
| May 2026 | 42.4% | 33% | 9.8% | 8.5% | 4.4% | 1.9% |
| Jun 2026 | 43.9% | 31.6% | 10.2% | 8.3% | 4.8% | 1.2% |
| Jul 2026 | 43.6% | 31.9% | 10.8% | 8.2% | 3.8% | 1.6% |
| Aug 2026 | 40.5% | 33.8% | 10.7% | 9.4% | 4.4% | 1.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Native and Old Spice comparison changed over the last 12 months?
3 findings
- Old Spice was ahead of Native in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Native’s estimated Share of Search among deodorant brands in New Zealand moved from 0.94% to 1.1%, and its estimated monthly branded searches moved from 220 to 310.
- Across the 11 months ending August 2026, Old Spice’s estimated Share of Search among deodorant brands in New Zealand moved from 7.5% to 9.4%, and its estimated monthly branded searches moved from 1.8K to 2.7K.
How did search popularity change for New Zealand deodorant brands in August 2026?
2 changes
In August 2026, Old Spice gained estimated Share of Search among deodorant brands in New Zealand, from 8.2% to 9.4%.
In August 2026, Native lost estimated Share of Search among deodorant brands in New Zealand, from 1.6% to 1.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Native’s and Old Spice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Native
3 branded search terms
- native aluminum free deodorant
- native body spray
- native deodorant
Old Spice
17 branded search terms
- head and shoulders old spice
- old spice
- old spice aftershave
- old spice antiperspirant
- old spice cologne
- old spice deo
- old spice deo stick
- old spice fiji
- old spice near me
- old spice nz
- old spice online
- old spice original
- old spice perfume
- old spice swagger
- oldspice
- oldspice antiperspirant
- oldspice com
Put your own brand in this comparison
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