How popular isDove?
In September 2026, people searched for Dove by name about 10,800 times in New Zealand, a 32.3% increase from the previous year. These searches made up 39.3% of all New Zealand deodorant brand searches, placing Dove first out of six brands. When we asked both ChatGPT and Google AI Overviews about deodorant brands, Dove appeared in all answers and was the second most recommended of the six.
Dove is the most searched of 6 competitors and the second most recommended in AI answers.
DoveShare of searches 39.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
NiveaShare of searches 31.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
RexonaShare of searches 12.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Old SpiceShare of searches 9.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
LynxShare of searches 5.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top deodorant brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Dove appeared in all three answers. Dove is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about deodorant brands
3 answers
Asked ChatGPT
“Which deodorant brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best deodorant brands in New Zealand?”
Asked ChatGPT
“What's the best deodorant brand in New Zealand for daily use?”
Searched Google, AI Overview
“sensitive skin deodorant”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“deodorant brands nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which deodorant brands compete with Dove?
Share of searches by month for Dove, Nivea, Rexona, Old Spice, Lynx. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dove | Nivea | Rexona | Old Spice | Lynx | Native |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 32.8% | 12.1% | 8.4% | 6.3% | 1.2% |
| Nov 2025 | 36.8% | 31.4% | 13.5% | 9.9% | 7.4% | 0.98% |
| Dec 2025 | 33.4% | 32.6% | 11.8% | 11.8% | 9.6% | 0.83% |
| Jan 2026 | 36.2% | 32.9% | 14.2% | 8.9% | 6.3% | 1.4% |
| Feb 2026 | 35.8% | 32.7% | 14.4% | 8.7% | 6.5% | 1.8% |
| Mar 2026 | 36.3% | 32.5% | 14.1% | 8.4% | 7.1% | 1.7% |
| Apr 2026 | 35.8% | 33.7% | 12.4% | 9.9% | 6.4% | 1.8% |
| May 2026 | 33.2% | 34.9% | 12.9% | 10.8% | 6.1% | 2% |
| Jun 2026 | 34.5% | 33.1% | 14.5% | 10.5% | 6.2% | 1.2% |
| Jul 2026 | 38.1% | 31.6% | 13.4% | 9.9% | 5.2% | 1.8% |
| Aug 2026 | 36.7% | 31.7% | 12.8% | 11.5% | 5.9% | 1.3% |
| Sep 2026 | 39.3% | 31.7% | 12.5% | 9.9% | 5.8% | 0.76% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.3% | 8.8K | +17.1% | +2.6 points | |
| 2, held 2nd | 31.7% | 7.1K | +9.1% | -0.1 points | |
| 3, held 3rd | 12.5% | 2.8K | +6.9% | -0.3 points | |
| 4, held 4th | 9.9% | 2.2K | -6.4% | -1.7 points | |
| 5, held 5th | 5.8% | 1.3K | +8.3% | -0.1 points | |
| 6, held 6th | 0.76% | 170 | -37% | -0.6 points |
1.
Dove39.3%
Held 1st. 8.8K estimated branded searches, +17.1% vs prior month. Share +2.6 points.
2.
Nivea31.7%
Held 2nd. 7.1K estimated branded searches, +9.1% vs prior month. Share -0.1 points.
3.
Rexona12.5%
Held 3rd. 2.8K estimated branded searches, +6.9% vs prior month. Share -0.3 points.
9.9%
Held 4th. 2.2K estimated branded searches, -6.4% vs prior month. Share -1.7 points.
5.
Lynx5.8%
Held 5th. 1.3K estimated branded searches, +8.3% vs prior month. Share -0.1 points.
6.
Native0.76%
Held 6th. 170 estimated branded searches, -37% vs prior month. Share -0.6 points.
Compare popularity between Dove and its closest rivals
Every comparison with Dove
25 comparisons
- Dove vs Nivea
- Dettol vs Dove
- Dove vs Palmolive
- Dove vs Rexona
- Dove vs Old Spice
- Dove vs Lynx
- Aveeno vs Dove
- Dove vs L'Oréal Paris Elvive
- Dove vs Redken
- Dove vs Mitchum
- Dove vs Lux
- Dove vs Ethique
- Aesop vs Dove
- Diptyque vs Dove
- Dove vs ecostore
- Dove vs Essano
- Dove vs Jo Malone
- Dove vs L'Occitane
- Dove vs Protex
- David Beckham vs Dove
- Dove vs Imperial Leather
- Dove vs Impulse
- Dove vs QV Skincare
- Dove vs Native
- Dove vs Only Good
How has branded search demand for Dove changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Dove in New Zealand rose from 8.1K to 10.8K.
- Across the 12 months ending September 2026, Dove’s share of searches among deodorant brands in New Zealand peaked at 39.3% in September 2026 and was lowest at 33.2% in May 2026.
How did search popularity change for New Zealand deodorant brands in September 2026?
6 changes
In September 2026, Dove gained share of searches among deodorant brands in New Zealand, from 36.7% to 39.3%.
In September 2026, Old Spice lost share of searches among deodorant brands in New Zealand, from 11.5% to 9.9%.
In September 2026, Native lost share of searches among deodorant brands in New Zealand, from 1.3% to 0.76%.
Rexona’s share of searches among deodorant brands in New Zealand has lost ground for 3 months in a row, from 14.5% to 12.5% in September 2026.
Estimated monthly branded searches for Nivea in New Zealand rose 24.5% over 12 measured months, from 5.7K to 7.1K in September 2026.
Estimated monthly branded searches for Lynx in New Zealand rose 19.3% over 12 measured months, from 1.1K to 1.3K in September 2026.
How are Dove’s branded searches counted?
19 search terms
Brandwave collects information about searches that people make online using Dove’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- deo stick dove
- dove antibacterial soap
- dove antiperspirant
- dove body lotion
- dove body scrub
- dove body spray
- dove body wash
- dove clinical protection
- dove deo
- dove deo spray
- dove hand wash
- dove intensive repair
- dove rollon
- dove scrub
- dove sensitive soap
- dove shower gel
- dove soap
- dove tanning lotion
- dove vanilla
Who owns Dove?
Dove is owned by 
Unilever. Brandwave also tracks 
Liquid I.V., 
Ben & Jerry's, 
Continental, Impulse, 
Lipton, 
Lux, Lynx, 
Magnum, 
Omo, 
Persil, Rexona, Sunlight, 
Surf, 
TRESemmé, 
Vaseline and Wild Kiwi Adventure Tours, owned by the same company, in New Zealand.
Do you work for Dove? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Dove compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Hand soap brands | 7th of 8 | 3.1% | Show ranking |
| Deodorant brands | 1st of 6 | 39.3% | Shown above |
| Shampoo and conditioner brands | 5th of 6 | 5.8% | Show ranking |
| Body wash and soap brands | 1st of 7 | 44.1% | Show ranking |
| Deo stick brands | 1st of 4 | 45.5% | Show ranking |
| Foaming hand wash brands | 1st of 4 | 38.4% | Show ranking |
| Body spray brands | 1st of 6 | 75% | Show ranking |
Is Dove your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.