Shampoo and conditioner brands in New Zealand:Which are most popular?
In September 2026, Aesop was the most searched shampoo and conditioner brand in New Zealand, accounting for 39.1% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Redken was mentioned most often, in four of the five answers. L'Oréal Paris Elvive was recommended most often, coming first in two out of four responses that gave a list.
AesopShare of searches 39.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
AveenoShare of searches 21.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
RedkenShare of searches 20.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
L'Oréal Paris ElviveShare of searches 8.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
DoveShare of searches 5.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top shampoo and conditioner brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Redken was mentioned most often, in four of the five answers. L'Oréal Paris Elvive was recommended most often, coming first in two out of four answers that gave a list. Redken was second, and Ethique was third. Aesop, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Redken4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- L'Oréal Paris Elvive3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ethique2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Dove1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Aesop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Aveeno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about shampoo and conditioner brands
5 answers
Asked ChatGPT
“Which shampoo and conditioner brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best shampoo and conditioner brands in New Zealand?”
Asked ChatGPT
“What's the best shampoo and conditioner brand in New Zealand for everyday hair care?”
Searched Google, AI Overview
“best shampoo and conditioner”
Searched Google, AI Overview
“smoothing shampoo and conditioner”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which shampoo and conditioner brands do people search for most?
This chart shows how often people search Google for each shampoo and conditioner brand by name. Each line represents a brand's share of searches for all six shampoo and conditioner brands we track, month by month, from searches in New Zealand.
Share of searches by month for Aesop, Aveeno, Redken, L'Oréal Paris Elvive, Dove, Ethique. The figures are in the table below the chart.
View monthly share of searches table
| Month | Aesop | Aveeno | Redken | L'Oréal Paris Elvive | Dove | Ethique |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.1% | 19% | 17.8% | 7.8% | 5.1% | 8.3% |
| Nov 2025 | 63.6% | 11.1% | 12.5% | 4.8% | 3.1% | 4.9% |
| Dec 2025 | 54.9% | 14.5% | 16.4% | 5.5% | 4.2% | 4.4% |
| Jan 2026 | 38.8% | 17.6% | 21.3% | 9% | 6% | 7.3% |
| Feb 2026 | 40.9% | 17% | 19.4% | 9.8% | 4.9% | 7.9% |
| Mar 2026 | 41% | 17.6% | 21.3% | 7.7% | 4% | 8.2% |
| Apr 2026 | 38.5% | 18.6% | 23.4% | 8.9% | 4.9% | 5.7% |
| May 2026 | 43.5% | 17.4% | 20.2% | 7.7% | 4.4% | 6.9% |
| Jun 2026 | 42.5% | 18.3% | 21.4% | 7.6% | 5.2% | 5.1% |
| Jul 2026 | 39.4% | 22.4% | 19.8% | 7.2% | 5.1% | 6.1% |
| Aug 2026 | 38.9% | 22.4% | 18.9% | 8.1% | 5.6% | 6% |
| Sep 2026 | 39.1% | 21.1% | 20.5% | 8.9% | 5.8% | 4.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.1% | 8.4K | -1.2% | +0.2 points | |
| 2, held 2nd | 21.1% | 4.5K | -7.6% | -1.3 points | |
| 3, held 3rd | 20.5% | 4.4K | +6.5% | +1.6 points | |
| 4, held 4th | 8.9% | 1.9K | +7.3% | +0.7 points | |
| 5, moved from 6th to 5th | 5.8% | 1.2K | +0.81% | +0.1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 4.7% | 1K | -23.1% | -1.3 pointsmoved from 5th to 6th |
1.
Aesop39.1%
Held 1st. 8.4K estimated branded searches, -1.2% vs prior month. Share +0.2 points.
2.
Aveeno21.1%
Held 2nd. 4.5K estimated branded searches, -7.6% vs prior month. Share -1.3 points.
3.
Redken20.5%
Held 3rd. 4.4K estimated branded searches, +6.5% vs prior month. Share +1.6 points.
8.9%
Held 4th. 1.9K estimated branded searches, +7.3% vs prior month. Share +0.7 points.
5.
Dove5.8%
Moved from 6th to 5th. 1.2K estimated branded searches, +0.81% vs prior month. Share +0.1 points.
6.
Ethique4.7%
Moved from 5th to 6th. 1K estimated branded searches, -23.1% vs prior month. Share -1.3 points.
Which brand is most popular in search among shampoo and conditioner brands in New Zealand?
6 brands
In September 2026, Aesop was the most searched among shampoo and conditioner brands in New Zealand, with an estimated 8.4K branded searches, 39.1% of all searches for the six we track. Aveeno is in 2nd place, 18 percentage points behind at 21.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Aesop | 42.1% → 39.1% | 63.6%Nov 2025 | 38.5%Apr 2026 | 1st |
| Aveeno | 19% → 21.1% | 22.4%Aug 2026 | 11.1%Nov 2025 | 2nd |
| Redken | 17.8% → 20.5% | 23.4%Apr 2026 | 12.5%Nov 2025 | 3rd |
| L'Oréal Paris Elvive | 7.8% → 8.9% | 9.8%Feb 2026 | 4.8%Nov 2025 | 5th → 4th |
| Dove | 5.1% → 5.8% | 6%Jan 2026 | 3.1%Nov 2025 | 6th → 5th |
| Ethique | 8.3% → 4.7% | 8.3%Oct 2025 | 4.4%Dec 2025 | 4th → 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Aesop’s share of searches among shampoo and conditioner brands in New Zealand decreased from 42.1% to 39.1%.
- Across the 12 months ending September 2026, Aveeno’s share of searches among shampoo and conditioner brands in New Zealand increased from 19% to 21.1%.
- Across the 12 months ending September 2026, Redken’s share of searches among shampoo and conditioner brands in New Zealand increased from 17.8% to 20.5%.
- Across the 12 months ending September 2026, L'Oréal Paris Elvive’s share of searches among shampoo and conditioner brands in New Zealand increased from 7.8% to 8.9%.
- Across the 12 months ending September 2026, Dove’s share of searches among shampoo and conditioner brands in New Zealand increased from 5.1% to 5.8%.
- Across the 12 months ending September 2026, Ethique’s share of searches among shampoo and conditioner brands in New Zealand decreased from 8.3% to 4.7%.
- Across the 12 months ending September 2026, Aesop’s share of searches among shampoo and conditioner brands in New Zealand peaked at 63.6% in November 2025 and was lowest at 38.5% in April 2026.
- Across the 12 months ending September 2026, Aveeno’s share of searches among shampoo and conditioner brands in New Zealand peaked at 22.4% in August 2026 and was lowest at 11.1% in November 2025.
- Across the 12 months ending September 2026, Redken’s share of searches among shampoo and conditioner brands in New Zealand peaked at 23.4% in April 2026 and was lowest at 12.5% in November 2025.
- Across the 12 months ending September 2026, L'Oréal Paris Elvive’s share of searches among shampoo and conditioner brands in New Zealand peaked at 9.8% in February 2026 and was lowest at 4.8% in November 2025.
- Across the 12 months ending September 2026, Dove’s share of searches among shampoo and conditioner brands in New Zealand peaked at 6% in January 2026 and was lowest at 3.1% in November 2025.
- Across the 12 months ending September 2026, Ethique’s share of searches among shampoo and conditioner brands in New Zealand peaked at 8.3% in October 2025 and was lowest at 4.4% in December 2025.
- Across the 12 months ending September 2026, L'Oréal Paris Elvive rose from 5th to 4th among shampoo and conditioner brands in New Zealand.
- Across the 12 months ending September 2026, Dove rose from 6th to 5th among shampoo and conditioner brands in New Zealand.
- Across the 12 months ending September 2026, Ethique fell from 4th to 6th among shampoo and conditioner brands in New Zealand.
How did search popularity change for New Zealand shampoo and conditioner brands in September 2026?
5 changes
In September 2026, Redken gained share of searches among shampoo and conditioner brands in New Zealand, from 18.9% to 20.5%.
In September 2026, L'Oréal Paris Elvive gained share of searches among shampoo and conditioner brands in New Zealand, from 8.1% to 8.9%.
In September 2026, Aveeno lost share of searches among shampoo and conditioner brands in New Zealand, from 22.4% to 21.1%.
In September 2026, Ethique lost share of searches among shampoo and conditioner brands in New Zealand, from 6% to 4.7%.
In September 2026, Dove rose from 6th to 5th among shampoo and conditioner brands in New Zealand.
Compare popularity between leading brands
- Aesop vs Aveeno: compare popularity
- Aesop vs Redken: compare popularity
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- Aesop vs Dove: compare popularity
- Aveeno vs Redken: compare popularity
- Aveeno vs L'Oréal Paris Elvive: compare popularity
- Aveeno vs Dove: compare popularity
- Redken vs L'Oréal Paris Elvive: compare popularity
- Redken vs Dove: compare popularity
- L'Oréal Paris Elvive vs Dove: compare popularity
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