Brandwave

How popular isDove?

In September 2026, people searched for Dove by name about 10,800 times in New Zealand, a 32.3% increase from the previous year. These searches made up 5.8% of all New Zealand shampoo and conditioner brand searches, placing Dove fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about shampoo and conditioner brands, Dove appeared in one of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Dove is the fifth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. AesopShare of searches 39.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. AveenoShare of searches 21.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. RedkenShare of searches 20.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. L'Oréal Paris ElviveShare of searches 8.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. DoveShare of searches 5.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

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Top shampoo and conditioner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dove was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Dove is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. L'Oréal Paris Elvive1st
  2. Redken2nd
  3. Ethique3rd
  4. Dove4th
  5. Aesop–
  6. Aveeno–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Redken4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • L'Oréal Paris Elvive3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ethique2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dove1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aesop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aveeno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about shampoo and conditioner brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which shampoo and conditioner brands compete with Dove?

Dove against shampoo and conditioner brands in New Zealand, by month

Share of searches by month for Aesop, Aveeno, Redken, L'Oréal Paris Elvive, Dove, Ethique. The figures are in the table below the chart.

View monthly share of searches table
MonthAesopAveenoRedkenL'Oréal Paris ElviveDoveEthique
Oct 202542.1%19%17.8%7.8%5.1%8.3%
Nov 202563.6%11.1%12.5%4.8%3.1%4.9%
Dec 202554.9%14.5%16.4%5.5%4.2%4.4%
Jan 202638.8%17.6%21.3%9%6%7.3%
Feb 202640.9%17%19.4%9.8%4.9%7.9%
Mar 202641%17.6%21.3%7.7%4%8.2%
Apr 202638.5%18.6%23.4%8.9%4.9%5.7%
May 202643.5%17.4%20.2%7.7%4.4%6.9%
Jun 202642.5%18.3%21.4%7.6%5.2%5.1%
Jul 202639.4%22.4%19.8%7.2%5.1%6.1%
Aug 202638.9%22.4%18.9%8.1%5.6%6%
Sep 202639.1%21.1%20.5%8.9%5.8%4.7%

  1. 1.Aesop

    39.1%

    Held 1st. 8.4K estimated branded searches, -1.2% vs prior month. Share +0.2 points.

  2. 2.Aveeno

    21.1%

    Held 2nd. 4.5K estimated branded searches, -7.6% vs prior month. Share -1.3 points.

  3. 3.Redken

    20.5%

    Held 3rd. 4.4K estimated branded searches, +6.5% vs prior month. Share +1.6 points.

  4. 4.L'Oréal Paris Elvive

    8.9%

    Held 4th. 1.9K estimated branded searches, +7.3% vs prior month. Share +0.7 points.

  5. 5.Dove

    5.8%

    Moved from 6th to 5th. 1.2K estimated branded searches, +0.81% vs prior month. Share +0.1 points.

  6. 6.Ethique

    4.7%

    Moved from 5th to 6th. 1K estimated branded searches, -23.1% vs prior month. Share -1.3 points.

Compare popularity between Dove and its closest rivals

Every comparison with Dove

25 comparisons

How has branded search demand for Dove changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dove in New Zealand rose from 8.1K to 10.8K.
  • Across the 12 months ending September 2026, Dove’s share of searches among shampoo and conditioner brands in New Zealand increased from 5.1% to 5.8%.
  • Across the 12 months ending September 2026, Dove’s share of searches among shampoo and conditioner brands in New Zealand peaked at 6% in January 2026 and was lowest at 3.1% in November 2025.
  • Across the 12 months ending September 2026, Dove rose from 6th to 5th among shampoo and conditioner brands in New Zealand.

How did search popularity change for New Zealand shampoo and conditioner brands in September 2026?

5 changes

  1. In September 2026, Redken gained share of searches among shampoo and conditioner brands in New Zealand, from 18.9% to 20.5%.

  2. In September 2026, L'Oréal Paris Elvive gained share of searches among shampoo and conditioner brands in New Zealand, from 8.1% to 8.9%.

  3. In September 2026, Aveeno lost share of searches among shampoo and conditioner brands in New Zealand, from 22.4% to 21.1%.

  4. In September 2026, Ethique lost share of searches among shampoo and conditioner brands in New Zealand, from 6% to 4.7%.

  5. In September 2026, Dove rose from 6th to 5th among shampoo and conditioner brands in New Zealand.

How are Dove’s branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Dove’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • deo stick dove
  • dove antibacterial soap
  • dove antiperspirant
  • dove body lotion
  • dove body scrub
  • dove body spray
  • dove body wash
  • dove clinical protection
  • dove deo
  • dove deo spray
  • dove hand wash
  • dove intensive repair
  • dove rollon
  • dove scrub
  • dove sensitive soap
  • dove shower gel
  • dove soap
  • dove tanning lotion
  • dove vanilla

How the Brand Demand Index is measured

Who owns Dove?

Dove is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Continental, Impulse, Lipton, Lux, Lynx, Magnum, Omo, Persil, Rexona, Sunlight, Surf, TRESemmé, Vaseline and Wild Kiwi Adventure Tours, owned by the same company, in New Zealand.

Do you work for Dove? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Dove compete?

Dove is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hand soap brands7th of 83.1%Show ranking
Deodorant brands1st of 639.3%Show ranking
Shampoo and conditioner brands5th of 65.8%Shown above
Body wash and soap brands1st of 744.1%Show ranking
Deo stick brands1st of 445.5%Show ranking
Foaming hand wash brands1st of 438.4%Show ranking
Body spray brands1st of 675%Show ranking
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Is Dove your brand?

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