How popular isAveeno?
In September 2026, people searched for Aveeno by name about 8,090 times in New Zealand, a 32.8% increase from the previous year. These searches made up 21.1% of all New Zealand shampoo and conditioner brand searches, placing Aveeno second out of six brands. When we asked both ChatGPT and Google AI Overviews about shampoo and conditioner brands, Aveeno did not appear in any of the answers.
Aveeno is the second most searched of 6 competitors and not listed in any AI answer.
AesopShare of searches 39.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
AveenoShare of searches 21.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
RedkenShare of searches 20.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
L'Oréal Paris ElviveShare of searches 8.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
DoveShare of searches 5.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
Follow Aveeno and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top shampoo and conditioner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Aveeno did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Redken4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- L'Oréal Paris Elvive3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ethique2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Dove1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Aesop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Aveeno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about shampoo and conditioner brands
5 answers
Asked ChatGPT
“Which shampoo and conditioner brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best shampoo and conditioner brands in New Zealand?”
Asked ChatGPT
“What's the best shampoo and conditioner brand in New Zealand for everyday hair care?”
Searched Google, AI Overview
“best shampoo and conditioner”
Searched Google, AI Overview
“smoothing shampoo and conditioner”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which shampoo and conditioner brands compete with Aveeno?
Share of searches by month for Aesop, Aveeno, Redken, L'Oréal Paris Elvive, Dove, Ethique. The figures are in the table below the chart.
View monthly share of searches table
| Month | Aesop | Aveeno | Redken | L'Oréal Paris Elvive | Dove | Ethique |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.1% | 19% | 17.8% | 7.8% | 5.1% | 8.3% |
| Nov 2025 | 63.6% | 11.1% | 12.5% | 4.8% | 3.1% | 4.9% |
| Dec 2025 | 54.9% | 14.5% | 16.4% | 5.5% | 4.2% | 4.4% |
| Jan 2026 | 38.8% | 17.6% | 21.3% | 9% | 6% | 7.3% |
| Feb 2026 | 40.9% | 17% | 19.4% | 9.8% | 4.9% | 7.9% |
| Mar 2026 | 41% | 17.6% | 21.3% | 7.7% | 4% | 8.2% |
| Apr 2026 | 38.5% | 18.6% | 23.4% | 8.9% | 4.9% | 5.7% |
| May 2026 | 43.5% | 17.4% | 20.2% | 7.7% | 4.4% | 6.9% |
| Jun 2026 | 42.5% | 18.3% | 21.4% | 7.6% | 5.2% | 5.1% |
| Jul 2026 | 39.4% | 22.4% | 19.8% | 7.2% | 5.1% | 6.1% |
| Aug 2026 | 38.9% | 22.4% | 18.9% | 8.1% | 5.6% | 6% |
| Sep 2026 | 39.1% | 21.1% | 20.5% | 8.9% | 5.8% | 4.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.1% | 8.4K | -1.2% | +0.2 points | |
| 2, held 2nd | 21.1% | 4.5K | -7.6% | -1.3 points | |
| 3, held 3rd | 20.5% | 4.4K | +6.5% | +1.6 points | |
| 4, held 4th | 8.9% | 1.9K | +7.3% | +0.7 points | |
| 5, moved from 6th to 5th | 5.8% | 1.2K | +0.81% | +0.1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 4.7% | 1K | -23.1% | -1.3 pointsmoved from 5th to 6th |
1.
Aesop39.1%
Held 1st. 8.4K estimated branded searches, -1.2% vs prior month. Share +0.2 points.
2.
Aveeno21.1%
Held 2nd. 4.5K estimated branded searches, -7.6% vs prior month. Share -1.3 points.
3.
Redken20.5%
Held 3rd. 4.4K estimated branded searches, +6.5% vs prior month. Share +1.6 points.
8.9%
Held 4th. 1.9K estimated branded searches, +7.3% vs prior month. Share +0.7 points.
5.
Dove5.8%
Moved from 6th to 5th. 1.2K estimated branded searches, +0.81% vs prior month. Share +0.1 points.
6.
Ethique4.7%
Moved from 5th to 6th. 1K estimated branded searches, -23.1% vs prior month. Share -1.3 points.
Compare popularity between Aveeno and its closest rivals
Every comparison with Aveeno
25 comparisons
- Aveeno vs Vaseline
- Aveeno vs Beauty of Joseon
- Aveeno vs CeraVe
- Aveeno vs Cetaphil
- Aveeno vs COSRX
- Aveeno vs La Roche-Posay
- Aveeno vs Neutrogena
- Aveeno vs The Ordinary
- Aesop vs Aveeno
- Aveeno vs Redken
- Aveeno vs Bio-Oil
- Aveeno vs Kiehl's
- Aveeno vs Essano
- Aveeno vs Bioderma
- Aveeno vs Dermalogica
- Aveeno vs Palmer's
- Aveeno vs Medik8
- Aveeno vs Garnier
- Aveeno vs L'Oréal Paris Elvive
- Aveeno vs Dove
- Aveeno vs Eucerin
- Aveeno vs Ethique
- Aveeno vs SKIN1004
- Aveeno vs Trilogy
- Aveeno vs QV Skincare
How has branded search demand for Aveeno changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Aveeno in New Zealand rose from 6.1K to 8.1K.
- Across the 12 months ending September 2026, Aveeno’s share of searches among shampoo and conditioner brands in New Zealand increased from 19% to 21.1%.
- Across the 12 months ending September 2026, Aveeno’s share of searches among shampoo and conditioner brands in New Zealand peaked at 22.4% in August 2026 and was lowest at 11.1% in November 2025.
How did search popularity change for New Zealand shampoo and conditioner brands in September 2026?
5 changes
In September 2026, Redken gained share of searches among shampoo and conditioner brands in New Zealand, from 18.9% to 20.5%.
In September 2026, L'Oréal Paris Elvive gained share of searches among shampoo and conditioner brands in New Zealand, from 8.1% to 8.9%.
In September 2026, Aveeno lost share of searches among shampoo and conditioner brands in New Zealand, from 22.4% to 21.1%.
In September 2026, Ethique lost share of searches among shampoo and conditioner brands in New Zealand, from 6% to 4.7%.
In September 2026, Dove rose from 6th to 5th among shampoo and conditioner brands in New Zealand.
How are Aveeno’s branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Aveeno’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- aveeno
- aveeno baby
- aveeno baby lotion
- aveeno body lotion
- aveeno body oil
- aveeno body wash
- aveeno cleanser
- aveeno cream
- aveeno dermexa
- aveeno hand cream
- aveeno lotion
- aveeno moisturiser
Do you work for Aveeno? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Aveeno compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Face cleanser brands | 8th of 14 | 5.2% | Show ranking |
| Sensitive skin brands | 4th of 6 | 8.2% | Show ranking |
| Face moisturizer brands | 3rd of 4 | 11.7% | Show ranking |
| Body care brands | 2nd of 7 | 21.2% | Show ranking |
| Shampoo and conditioner brands | 2nd of 6 | 21.1% | Shown above |
Is Aveeno your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.