Brandwave

How popular isRedken?

In September 2026, people searched for Redken by name about 4,400 times in New Zealand, a 27.9% increase from the previous year. These searches made up 20.5% of all New Zealand shampoo and conditioner brand searches, placing Redken third out of six brands. When we asked both ChatGPT and Google AI Overviews about shampoo and conditioner brands, Redken appeared in four of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

Redken is the third most searched of 6 competitors and the second most recommended in AI answers.

  1. AesopShare of searches 39.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. AveenoShare of searches 21.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. RedkenShare of searches 20.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. L'Oréal Paris ElviveShare of searches 8.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. DoveShare of searches 5.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

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Top shampoo and conditioner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Redken was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Redken is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. L'Oréal Paris Elvive1st
  2. Redken2nd
  3. Ethique3rd
  4. Dove4th
  5. Aesop–
  6. Aveeno–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Redken4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • L'Oréal Paris Elvive3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ethique2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dove1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aesop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aveeno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about shampoo and conditioner brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which shampoo and conditioner brands compete with Redken?

Redken against shampoo and conditioner brands in New Zealand, by month

Share of searches by month for Aesop, Aveeno, Redken, L'Oréal Paris Elvive, Dove, Ethique. The figures are in the table below the chart.

View monthly share of searches table
MonthAesopAveenoRedkenL'Oréal Paris ElviveDoveEthique
Oct 202542.1%19%17.8%7.8%5.1%8.3%
Nov 202563.6%11.1%12.5%4.8%3.1%4.9%
Dec 202554.9%14.5%16.4%5.5%4.2%4.4%
Jan 202638.8%17.6%21.3%9%6%7.3%
Feb 202640.9%17%19.4%9.8%4.9%7.9%
Mar 202641%17.6%21.3%7.7%4%8.2%
Apr 202638.5%18.6%23.4%8.9%4.9%5.7%
May 202643.5%17.4%20.2%7.7%4.4%6.9%
Jun 202642.5%18.3%21.4%7.6%5.2%5.1%
Jul 202639.4%22.4%19.8%7.2%5.1%6.1%
Aug 202638.9%22.4%18.9%8.1%5.6%6%
Sep 202639.1%21.1%20.5%8.9%5.8%4.7%

  1. 1.Aesop

    39.1%

    Held 1st. 8.4K estimated branded searches, -1.2% vs prior month. Share +0.2 points.

  2. 2.Aveeno

    21.1%

    Held 2nd. 4.5K estimated branded searches, -7.6% vs prior month. Share -1.3 points.

  3. 3.Redken

    20.5%

    Held 3rd. 4.4K estimated branded searches, +6.5% vs prior month. Share +1.6 points.

  4. 4.L'Oréal Paris Elvive

    8.9%

    Held 4th. 1.9K estimated branded searches, +7.3% vs prior month. Share +0.7 points.

  5. 5.Dove

    5.8%

    Moved from 6th to 5th. 1.2K estimated branded searches, +0.81% vs prior month. Share +0.1 points.

  6. 6.Ethique

    4.7%

    Moved from 5th to 6th. 1K estimated branded searches, -23.1% vs prior month. Share -1.3 points.

Compare popularity between Redken and its closest rivals

Every comparison with Redken

30 comparisons

How has branded search demand for Redken changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Redken in New Zealand rose from 3.4K to 4.4K.
  • Across the 12 months ending September 2026, Redken’s share of searches among shampoo and conditioner brands in New Zealand increased from 17.8% to 20.5%.
  • Across the 12 months ending September 2026, Redken’s share of searches among shampoo and conditioner brands in New Zealand peaked at 23.4% in April 2026 and was lowest at 12.5% in November 2025.

How did search popularity change for New Zealand shampoo and conditioner brands in September 2026?

5 changes

  1. In September 2026, Redken gained share of searches among shampoo and conditioner brands in New Zealand, from 18.9% to 20.5%.

  2. In September 2026, L'Oréal Paris Elvive gained share of searches among shampoo and conditioner brands in New Zealand, from 8.1% to 8.9%.

  3. In September 2026, Aveeno lost share of searches among shampoo and conditioner brands in New Zealand, from 22.4% to 21.1%.

  4. In September 2026, Ethique lost share of searches among shampoo and conditioner brands in New Zealand, from 6% to 4.7%.

  5. In September 2026, Dove rose from 6th to 5th among shampoo and conditioner brands in New Zealand.

How are Redken’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Redken’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • redken
  • redken conditioner
  • redken dismiss shampoo
  • redken extreme shampoo
  • redken hair
  • redken hair products
  • redken shampoo

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How the Brand Demand Index is measured

Where does Redken compete?

Redken is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Professional haircare and styling brands4th of 128.9%Show ranking
Shampoo and haircare brands4th of 139.4%Show ranking
Shampoo and conditioner brands3rd of 620.5%Shown above
Hair color brands1st of 923.9%Show ranking
Creator with pink hair and a pink jacket

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