L'Oréal Paris vs Redken:Which is more popular?
In September 2026, Redken had more branded searches than L'Oréal Paris among hair color brands in New Zealand. Redken had about 4,260 branded searches, while L'Oréal Paris had 3,700. Redken made up 23.9% of all hair color brand searches we track, and L'Oréal Paris accounted for 20.8%. When we asked ChatGPT and Google AI Overviews about hair color brands, L'Oréal Paris appeared in four of the five answers and Redken in one. L'Oréal Paris was mentioned before Redken in three out of four answers.
Who do people search for more?
Redken, about 15% more searches than L'Oréal Paris
Who does AI mention more?
L'Oréal Paris, mentioned in 4 of 5 answers, Redken in 1
Who does AI recommend more?
L'Oréal Paris, named ahead of Redken in 3 of 4 answers
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Top hair color brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, L'Oréal Paris was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Redken was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. L'Oréal Paris was listed before Redken in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- L'Oréal Paris1st
Schwarzkopf2nd
Wella Professionals3rd
Goldwell4th
Clairol5th- Redken6th
Garnier Nutrisse7th
Revlon8th
Manic Panic9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- L'Oréal Paris4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Schwarzkopf3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Revlon2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Garnier Nutrisse2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wella Professionals2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Clairol2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Goldwell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Redken1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Manic Panic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about hair color brands
5 answers
Asked ChatGPT
“Which hair colour brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hair colour brands in New Zealand?”
Asked ChatGPT
“What's the best hair colour brand in New Zealand for at home colouring?”
Searched Google, AI Overview
“best hair colour”
Searched Google, AI Overview
“hair colour brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is L'Oréal Paris or Redken more popular in search?
This chart shows how often people search Google for L'Oréal Paris and Redken by name. Each line represents a brand's share of searches for all nine hair color brands we track, month by month, from searches in New Zealand.
Share of searches by month for Redken, L'Oréal Paris. The figures are in the table below the chart.
View monthly share of searches table
| Month | Redken | L'Oréal Paris | Revlon | Schwarzkopf | Garnier Nutrisse | Manic Panic | Wella Professionals | Clairol | Goldwell |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.3% | 20.7% | 24.8% | 10.7% | 6.6% | 7% | 4.9% | 3% | 1.1% |
| Nov 2025 | 24.9% | 18.9% | 24.7% | 9.9% | 5.1% | 7.2% | 5.4% | 2.6% | 1.3% |
| Dec 2025 | 23.3% | 17.8% | 24.7% | 12.2% | 5.9% | 7.1% | 4% | 4% | 0.91% |
| Jan 2026 | 23.3% | 20.2% | 20.8% | 11.9% | 7.1% | 7.1% | 4% | 4.7% | 0.9% |
| Feb 2026 | 23% | 19.5% | 22.4% | 9.3% | 7.8% | 7.5% | 4.6% | 5.1% | 0.82% |
| Mar 2026 | 25.4% | 17.8% | 21.7% | 9% | 7.8% | 7.3% | 5.2% | 4.9% | 0.89% |
| Apr 2026 | 24.6% | 20.2% | 18.8% | 9.5% | 7.9% | 8.5% | 5.3% | 4.3% | 0.68% |
| May 2026 | 21.4% | 20.8% | 18.8% | 10.4% | 11.6% | 5.5% | 5.2% | 5.5% | 0.81% |
| Jun 2026 | 22.8% | 20.1% | 18.9% | 11.1% | 10% | 6.3% | 4.1% | 5.8% | 0.79% |
| Jul 2026 | 20.9% | 22.5% | 19.4% | 11.1% | 8.4% | 7.5% | 4.4% | 5.1% | 0.72% |
| Aug 2026 | 21.4% | 21.2% | 21.6% | 10.7% | 8.5% | 5.7% | 4.7% | 5.5% | 0.6% |
| Sep 2026 | 23.9% | 20.8% | 20.2% | 12.2% | 7.3% | 5.9% | 5% | 4% | 0.79% |
How has the L'Oréal Paris and Redken comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: L'Oréal Paris took it in July 2026, Redken took it in August 2026.
- Across the 12 months ending September 2026, L'Oréal Paris’ share of searches among hair color brands in New Zealand moved from 20.7% to 20.8%, and its estimated monthly branded searches moved from 3.2K to 3.7K.
- Across the 12 months ending September 2026, Redken’s share of searches among hair color brands in New Zealand moved from 21.3% to 23.9%, and its estimated monthly branded searches moved from 3.3K to 4.3K.
How did search popularity change for New Zealand hair color brands in September 2026?
2 changes
In September 2026, Redken overtook Revlon to become the leader among hair color brands in New Zealand, with 23.9% of the searches.
In September 2026, L'Oréal Paris rose from 3rd to 2nd among hair color brands in New Zealand.
How are branded searches counted?
24 search terms
Brandwave collects information about searches that people make online using L'Oréal Paris’ and Redken’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
L'Oréal Paris
18 branded search terms
- l oreal excellence hair color
- l oreal excellence hair dye
- loralparis
- loreal excellence
- loreal excellence colors
- loreal excellence cool creme
- loreal excellence creme colours
- loreal foundation
- loreal hair dye
- loreal hair dye blonde
- loreal hair dye excellence creme
- loreal infallible
- loreal mascara
- loreal paris foundation
- loreal paris lipstick
- loreal paris mascara
- loreal preference
- loreal true match
Redken
6 branded search terms
- redken
- redken dismiss shampoo
- redken extreme shampoo
- redken hair
- redken hair products
- redken shampoo
Other head-to-heads among hair color brands
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