Dove vs Redken:Which is more popular?
In September 2026, Redken had more branded searches than Dove among shampoo and conditioner brands in New Zealand. Redken had about 4,400 branded searches, while Dove had 1,240. Redken made up 20.5% of all shampoo and conditioner brand searches we track, and Dove accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about shampoo and conditioner brands, Redken appeared in four of the five answers and Dove in one. Redken was mentioned before Dove in every answer that named either.
Who do people search for more?
Redken, about 4 searches for every 1 for Dove
Who does AI mention more?
Redken, mentioned in 4 of 5 answers, Dove in 1
Who does AI recommend more?
Redken, named ahead of Dove in 3 of 3 answers
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Top shampoo and conditioner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Redken was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Dove was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Redken was listed before Dove in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Redken4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
L'Oréal Paris Elvive3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ethique2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dove1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Aesop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aveeno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about shampoo and conditioner brands
5 answers
Asked ChatGPT
“Which shampoo and conditioner brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best shampoo and conditioner brands in New Zealand?”
Asked ChatGPT
“What's the best shampoo and conditioner brand in New Zealand for everyday hair care?”
Searched Google, AI Overview
“best shampoo and conditioner”
Searched Google, AI Overview
“smoothing shampoo and conditioner”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Dove or Redken more popular in search?
This chart shows how often people search Google for Dove and Redken by name. Each line represents a brand's share of searches for all six shampoo and conditioner brands we track, month by month, from searches in New Zealand.
Share of searches by month for Redken, Dove. The figures are in the table below the chart.
View monthly share of searches table
| Month | Aesop | Aveeno | Redken | L'Oréal Paris Elvive | Dove | Ethique |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.1% | 19% | 17.8% | 7.8% | 5.1% | 8.3% |
| Nov 2025 | 63.6% | 11.1% | 12.5% | 4.8% | 3.1% | 4.9% |
| Dec 2025 | 54.9% | 14.5% | 16.4% | 5.5% | 4.2% | 4.4% |
| Jan 2026 | 38.8% | 17.6% | 21.3% | 9% | 6% | 7.3% |
| Feb 2026 | 40.9% | 17% | 19.4% | 9.8% | 4.9% | 7.9% |
| Mar 2026 | 41% | 17.6% | 21.3% | 7.7% | 4% | 8.2% |
| Apr 2026 | 38.5% | 18.6% | 23.4% | 8.9% | 4.9% | 5.7% |
| May 2026 | 43.5% | 17.4% | 20.2% | 7.7% | 4.4% | 6.9% |
| Jun 2026 | 42.5% | 18.3% | 21.4% | 7.6% | 5.2% | 5.1% |
| Jul 2026 | 39.4% | 22.4% | 19.8% | 7.2% | 5.1% | 6.1% |
| Aug 2026 | 38.9% | 22.4% | 18.9% | 8.1% | 5.6% | 6% |
| Sep 2026 | 39.1% | 21.1% | 20.5% | 8.9% | 5.8% | 4.7% |
How has the Dove and Redken comparison changed over the last 12 months?
3 findings
- Redken was ahead of Dove in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dove’s share of searches among shampoo and conditioner brands in New Zealand moved from 5.1% to 5.8%, and its estimated monthly branded searches moved from 980 to 1.2K.
- Across the 12 months ending September 2026, Redken’s share of searches among shampoo and conditioner brands in New Zealand moved from 17.8% to 20.5%, and its estimated monthly branded searches moved from 3.4K to 4.4K.
How did search popularity change for New Zealand shampoo and conditioner brands in September 2026?
2 changes
In September 2026, Redken gained share of searches among shampoo and conditioner brands in New Zealand, from 18.9% to 20.5%.
In September 2026, Dove rose from 6th to 5th among shampoo and conditioner brands in New Zealand.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Dove’s and Redken’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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