Aesop vs Aveeno:Which is more popular?
In September 2026, Aesop had more branded searches than Aveeno among shampoo and conditioner brands in New Zealand. Aesop had about 8,380 branded searches, while Aveeno had 4,520. Aesop made up 39.1% of all shampoo and conditioner brand searches we track, and Aveeno accounted for 21.1%. When we asked ChatGPT and Google AI Overviews about shampoo and conditioner brands, neither Aesop nor Aveeno appeared in any of the five answers.
Who do people search for more?
Aesop, about 85% more searches than Aveeno
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top shampoo and conditioner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Aesop nor Aveeno showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Redken4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
L'Oréal Paris Elvive3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ethique2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dove1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Aesop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aveeno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about shampoo and conditioner brands
5 answers
Asked ChatGPT
“Which shampoo and conditioner brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best shampoo and conditioner brands in New Zealand?”
Asked ChatGPT
“What's the best shampoo and conditioner brand in New Zealand for everyday hair care?”
Searched Google, AI Overview
“best shampoo and conditioner”
Searched Google, AI Overview
“smoothing shampoo and conditioner”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Aesop or Aveeno more popular in search?
This chart shows how often people search Google for Aesop and Aveeno by name. Each line represents a brand's share of searches for all six shampoo and conditioner brands we track, month by month, from searches in New Zealand.
Share of searches by month for Aesop, Aveeno. The figures are in the table below the chart.
View monthly share of searches table
| Month | Aesop | Aveeno | Redken | L'Oréal Paris Elvive | Dove | Ethique |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.1% | 19% | 17.8% | 7.8% | 5.1% | 8.3% |
| Nov 2025 | 63.6% | 11.1% | 12.5% | 4.8% | 3.1% | 4.9% |
| Dec 2025 | 54.9% | 14.5% | 16.4% | 5.5% | 4.2% | 4.4% |
| Jan 2026 | 38.8% | 17.6% | 21.3% | 9% | 6% | 7.3% |
| Feb 2026 | 40.9% | 17% | 19.4% | 9.8% | 4.9% | 7.9% |
| Mar 2026 | 41% | 17.6% | 21.3% | 7.7% | 4% | 8.2% |
| Apr 2026 | 38.5% | 18.6% | 23.4% | 8.9% | 4.9% | 5.7% |
| May 2026 | 43.5% | 17.4% | 20.2% | 7.7% | 4.4% | 6.9% |
| Jun 2026 | 42.5% | 18.3% | 21.4% | 7.6% | 5.2% | 5.1% |
| Jul 2026 | 39.4% | 22.4% | 19.8% | 7.2% | 5.1% | 6.1% |
| Aug 2026 | 38.9% | 22.4% | 18.9% | 8.1% | 5.6% | 6% |
| Sep 2026 | 39.1% | 21.1% | 20.5% | 8.9% | 5.8% | 4.7% |
How has the Aesop and Aveeno comparison changed over the last 12 months?
3 findings
- Aesop was ahead of Aveeno in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aesop’s share of searches among shampoo and conditioner brands in New Zealand moved from 42.1% to 39.1%, and its estimated monthly branded searches moved from 8.2K to 8.4K.
- Across the 12 months ending September 2026, Aveeno’s share of searches among shampoo and conditioner brands in New Zealand moved from 19% to 21.1%, and its estimated monthly branded searches moved from 3.7K to 4.5K.
How did search popularity change for New Zealand shampoo and conditioner brands in September 2026?
1 change
In September 2026, Aveeno lost share of searches among shampoo and conditioner brands in New Zealand, from 22.4% to 21.1%.
How are branded searches counted?
23 search terms
Brandwave collects information about searches that people make online using Aesop’s and Aveeno’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aesop
16 branded search terms
- aesop
- aesop animal
- aesop aromatique
- aesop deo
- aesop gift set
- aesop hand wash
- aesop handbalm
- aesop high street
- aesop hwyl
- aesop incense
- aesop lip balm
- aesop marrakech
- aesop parfum
- aesop sale
- aesop skincare
- aesop tacit
Aveeno
7 branded search terms
- aveeno
- aveeno baby
- aveeno baby lotion
- aveeno cream
- aveeno dermexa
- aveeno hand cream
- aveeno lotion
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