Brandwave

How popular isDove in search?

In August 2026, there were an estimated 11.5K branded searches for Dove in New Zealand which is up 19.4% over the last 11 months. Dove holds 49.7% estimated Share of Search among New Zealand body wash and soap brands and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Dove49.7%
  2. Dettol28.2%
  3. Palmolive14%
  4. Lux4.2%
  5. Protex4%
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Which body wash and soap brands compete with Dove?

Dove against body wash and soap brands in New Zealand, by month

Share of Search by month for Dove, Dettol, Palmolive, Lux, Protex. The figures are in the table below the chart.

View monthly share of search table
MonthDoveDettolPalmoliveLuxProtex
Oct 202552.5%27.2%12.9%3.4%4%
Nov 202551.1%27.9%12.8%4.2%4%
Dec 202549.2%28.9%13.9%4.2%3.7%
Jan 202646.4%32.1%13.3%4.5%3.7%
Feb 202649.9%30.3%12%3.8%4%
Mar 202649.1%29.9%13.5%3.5%4.1%
Apr 202649.4%28.8%14%3.7%4.1%
May 202652.4%26.6%13.2%4.5%3.3%
Jun 202654.3%25.3%12.3%3.9%4.1%
Jul 202652%27.8%13.1%3.4%3.6%
Aug 202649.7%28.2%14%4.2%4%
Sep 2026—————

  1. 1.Dove

    49.7%

    held 1st · 11.5K estimated branded searches · +0.09% vs prior month · -2.3 points

  2. 2.Dettol

    28.2%

    held 2nd · 6.5K estimated branded searches · +6.2% vs prior month · +0.4 points

  3. 3.Palmolive

    14%

    held 3rd · 3.2K estimated branded searches · +11.8% vs prior month · +0.9 points

  4. 4.Lux

    4.2%

    moved from 5th to 4th · 960 estimated branded searches · +26.3% vs prior month · +0.7 points

  5. 5.Protex

    4%

    moved from 4th to 5th · 930 estimated branded searches · +16.3% vs prior month · +0.4 points

Compare search popularity between Dove and its closest rivals

How has branded search demand for Dove changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Dove in New Zealand rose from 9.6K to 11.5K.
  • Across the 11 months ending August 2026, Dove’s estimated Share of Search among body wash and soap brands in New Zealand decreased from 52.5% to 49.7%.
  • Across the 11 months ending August 2026, Dove’s estimated Share of Search among body wash and soap brands in New Zealand peaked at 54.3% in June 2026 and was lowest at 46.4% in January 2026.

How did search popularity change for New Zealand body wash and soap brands in August 2026?

  1. In August 2026, Lux overtook Protex to rank 4th among body wash and soap brands in New Zealand, at 4.2%.

  2. In August 2026, Palmolive gained estimated Share of Search among body wash and soap brands in New Zealand, from 13.1% to 14%.

  3. In August 2026, Dove lost estimated Share of Search among body wash and soap brands in New Zealand, from 52% to 49.7%.

  4. Estimated monthly branded searches for Dettol in New Zealand rose 30.3% over 11 measured months, from 5K to 6.5K in August 2026.

  5. Estimated monthly branded searches for Protex in New Zealand rose 27.4% over 11 measured months, from 730 to 930 in August 2026.

Which deodorant brands compete with Dove?

Dove against deodorant brands in New Zealand, by month

Share of Search by month for Dove, Nivea, Rexona, Old Spice, Lynx. The figures are in the table below the chart.

View monthly share of search table
MonthDoveNiveaRexonaOld SpiceLynxNative
Oct 202541%35.4%10.5%7.5%4.7%0.94%
Nov 202536.5%38.2%11%8.5%5.2%0.73%
Dec 202534%38%10%10.3%7.1%0.64%
Jan 202637.5%37.7%11.7%7.5%4.5%1.1%
Feb 202640.3%34.3%11.7%7.3%4.7%1.7%
Mar 202640.6%34.1%11.2%7.3%5.1%1.7%
Apr 202641.2%34%10.1%8.2%4.6%1.9%
May 202642.4%33%9.8%8.5%4.4%1.9%
Jun 202643.9%31.6%10.2%8.3%4.8%1.2%
Jul 202643.6%31.9%10.8%8.2%3.8%1.6%
Aug 202640.5%33.8%10.7%9.4%4.4%1.1%
Sep 2026——————

  1. 1.Dove

    40.5%

    held 1st · 11.5K estimated branded searches · +0.09% vs prior month · -3.1 points

  2. 2.Nivea

    33.8%

    held 2nd · 9.6K estimated branded searches · +14.3% vs prior month · +1.9 points

  3. 3.Rexona

    10.7%

    held 3rd · 3K estimated branded searches · +7% vs prior month · -0.1 points

  4. 4.Old Spice

    9.4%

    held 4th · 2.7K estimated branded searches · +24.2% vs prior month · +1.2 points

  5. 5.Lynx

    4.4%

    held 5th · 1.3K estimated branded searches · +23.8% vs prior month · +0.6 points

  6. 6.Native

    1.1%

    held 6th · 310 estimated branded searches · -27.9% vs prior month · -0.5 points

Compare search popularity between Dove and its closest rivals

How has branded search demand for Dove changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Dove’s estimated Share of Search among deodorant brands in New Zealand peaked at 43.9% in June 2026 and was lowest at 34% in December 2025.

How did search popularity change for New Zealand deodorant brands in August 2026?

  1. In August 2026, Nivea gained estimated Share of Search among deodorant brands in New Zealand, from 31.9% to 33.8%.

  2. In August 2026, Old Spice gained estimated Share of Search among deodorant brands in New Zealand, from 8.2% to 9.4%.

  3. In August 2026, Lynx gained estimated Share of Search among deodorant brands in New Zealand, from 3.8% to 4.4%.

  4. In August 2026, Dove lost estimated Share of Search among deodorant brands in New Zealand, from 43.6% to 40.5%.

  5. In August 2026, Native lost estimated Share of Search among deodorant brands in New Zealand, from 1.6% to 1.1%.

  6. Estimated monthly branded searches for Rexona in New Zealand rose 23.6% over 11 measured months, from 2.5K to 3K in August 2026.

How is Dove measured?

Brandwave collects information about searches that people make online using Dove’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

28 branded search terms

  • body wash dove men
  • body wash dove sensitive skin
  • deo stick dove
  • dove antibacterial soap
  • dove antiperspirant
  • dove body lotion
  • dove body scrub
  • dove body spray
  • dove body wash
  • dove clinical protection
  • dove com
  • dove deep moisture body wash
  • dove deo
  • dove deo spray
  • dove exfoliating body scrub
  • dove hand wash
  • dove intensive repair
  • dove men deo
  • dove near me
  • dove nz
  • dove rollon
  • dove scrub
  • dove sensitive soap
  • dove shower gel
  • dove soap
  • dove tanning lotion
  • dove triple moisturising body wash
  • dove vanilla

How the Brand Demand Index is measured

Who owns Dove?

Dove is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Lipton, Lux, Lynx, Magnum, Omo, Persil, Rexona, Sunlight, TRESemmé and Vaseline, owned by the same company, in New Zealand.

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