Dove vs Mitchum:Which is more popular?
In September 2026, Dove had more branded searches than Mitchum among deo stick brands in New Zealand. Dove had about 8,630 branded searches, while Mitchum had 1,090. Dove made up 45.5% of all deo stick brand searches we track, and Mitchum accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about deo stick brands, Dove and Mitchum each appeared in three of the five answers. Mitchum was mentioned before Dove in three out of four answers.
Who do people search for more?
Dove, about 8 searches for every 1 for Mitchum
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Mitchum, named ahead of Dove in 3 of 4 answers
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Top deo stick brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dove was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mitchum was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Mitchum was listed before Dove in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about deo stick brands
5 answers
Asked ChatGPT
“Which deo stick brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best deo stick brands in New Zealand?”
Asked ChatGPT
“What's the best deo stick brand in New Zealand for daily use?”
Searched Google, AI Overview
“deodorant stick nz”
Searched Google, AI Overview
“sensitive skin deodorant stick”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Dove or Mitchum more popular in search?
This chart shows how often people search Google for Dove and Mitchum by name. Each line represents a brand's share of searches for all four deo stick brands we track, month by month, from searches in New Zealand.
Share of searches by month for Dove, Mitchum. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dove | Nivea | Old Spice | Mitchum |
|---|---|---|---|---|
| Oct 2025 | 46.1% | 38.9% | 9.8% | 5.2% |
| Nov 2025 | 43.7% | 37.9% | 12% | 6.5% |
| Dec 2025 | 40.2% | 40% | 14.4% | 5.3% |
| Jan 2026 | 42.5% | 39.5% | 10.7% | 7.3% |
| Feb 2026 | 43.1% | 40% | 10.6% | 6.3% |
| Mar 2026 | 44.3% | 40.3% | 10.3% | 5.1% |
| Apr 2026 | 42% | 40% | 11.7% | 6.2% |
| May 2026 | 38.9% | 41.8% | 12.8% | 6.5% |
| Jun 2026 | 41.5% | 40.3% | 12.7% | 5.4% |
| Jul 2026 | 45.1% | 38% | 11.9% | 5% |
| Aug 2026 | 42.5% | 37.5% | 13.6% | 6.3% |
| Sep 2026 | 45.5% | 37.2% | 11.6% | 5.7% |
How has the Dove and Mitchum comparison changed over the last 12 months?
3 findings
- Dove was ahead of Mitchum in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dove’s share of searches among deo stick brands in New Zealand moved from 46.1% to 45.5%, and its estimated monthly branded searches moved from 6.7K to 8.6K.
- Across the 12 months ending September 2026, Mitchum’s share of searches among deo stick brands in New Zealand moved from 5.2% to 5.7%, and its estimated monthly branded searches moved from 760 to 1.1K.
How did search popularity change for New Zealand deo stick brands in September 2026?
2 changes
In September 2026, Dove gained share of searches among deo stick brands in New Zealand, from 42.5% to 45.5%.
In September 2026, Mitchum lost share of searches among deo stick brands in New Zealand, from 6.3% to 5.7%.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Dove’s and Mitchum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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