Dove vs Nivea:Which is more popular?
In September 2026, Dove had more branded searches than Nivea among deo stick brands in New Zealand. Dove had about 8,630 branded searches, while Nivea had 7,050. Dove made up 45.5% of all deo stick brand searches we track, and Nivea accounted for 37.2%. When we asked ChatGPT and Google AI Overviews about deo stick brands, Dove appeared in three of the five answers and Nivea in two. Dove was mentioned before Nivea in three out of four answers.
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Top deo stick brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dove was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nivea was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dove was listed before Nivea in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about deo stick brands
5 answers
Asked ChatGPT
“Which deo stick brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best deo stick brands in New Zealand?”
Asked ChatGPT
“What's the best deo stick brand in New Zealand for daily use?”
Searched Google, AI Overview
“deodorant stick nz”
Searched Google, AI Overview
“sensitive skin deodorant stick”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Dove or Nivea more popular in search?
This chart shows how often people search Google for Dove and Nivea by name. Each line represents a brand's share of searches for all four deo stick brands we track, month by month, from searches in New Zealand.
Share of searches by month for Dove, Nivea. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dove | Nivea | Old Spice | Mitchum |
|---|---|---|---|---|
| Oct 2025 | 46.1% | 38.9% | 9.8% | 5.2% |
| Nov 2025 | 43.7% | 37.9% | 12% | 6.5% |
| Dec 2025 | 40.2% | 40% | 14.4% | 5.3% |
| Jan 2026 | 42.5% | 39.5% | 10.7% | 7.3% |
| Feb 2026 | 43.1% | 40% | 10.6% | 6.3% |
| Mar 2026 | 44.3% | 40.3% | 10.3% | 5.1% |
| Apr 2026 | 42% | 40% | 11.7% | 6.2% |
| May 2026 | 38.9% | 41.8% | 12.8% | 6.5% |
| Jun 2026 | 41.5% | 40.3% | 12.7% | 5.4% |
| Jul 2026 | 45.1% | 38% | 11.9% | 5% |
| Aug 2026 | 42.5% | 37.5% | 13.6% | 6.3% |
| Sep 2026 | 45.5% | 37.2% | 11.6% | 5.7% |
How has the Dove and Nivea comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Nivea took it in May 2026, Dove took it in June 2026.
- Across the 12 months ending September 2026, Dove’s share of searches among deo stick brands in New Zealand moved from 46.1% to 45.5%, and its estimated monthly branded searches moved from 6.7K to 8.6K.
- Across the 12 months ending September 2026, Nivea’s share of searches among deo stick brands in New Zealand moved from 38.9% to 37.2%, and its estimated monthly branded searches moved from 5.7K to 7K.
How did search popularity change for New Zealand deo stick brands in September 2026?
2 changes
In September 2026, Dove gained share of searches among deo stick brands in New Zealand, from 42.5% to 45.5%.
Nivea’s share of searches among deo stick brands in New Zealand has lost ground for 3 months in a row, from 40.3% to 37.2% in September 2026.
How are branded searches counted?
21 search terms
Brandwave collects information about searches that people make online using Dove’s and Nivea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dove
12 branded search terms
- deo stick dove
- dove body lotion
- dove body scrub
- dove body wash
- dove clinical protection
- dove deo
- dove deo spray
- dove intensive repair
- dove rollon
- dove scrub
- dove tanning lotion
- dove vanilla
Nivea
9 branded search terms
- nivea
- nivea balm lip
- nivea body lotion
- nivea creme
- nivea deo
- nivea facial wash
- nivea lotion
- nivea moisturiser
- nivea soft
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