Deo stick brands in New Zealand:Which are most popular?
In September 2026, Dove was the most searched deo stick brand in New Zealand, accounting for 45.5% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Dove and Mitchum were mentioned most often, in three of the five answers. Mitchum was recommended most often, coming first in three out of four responses that gave a list.
DoveShare of searches 45.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
NiveaShare of searches 37.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Old SpiceShare of searches 11.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th- MitchumShare of searches 5.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
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Top deo stick brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Dove and Mitchum were mentioned most often, in three of the five answers. Mitchum was recommended most often, coming first in three out of four answers that gave a list. Dove was second, and Nivea was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about deo stick brands
5 answers
Asked ChatGPT
“Which deo stick brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best deo stick brands in New Zealand?”
Asked ChatGPT
“What's the best deo stick brand in New Zealand for daily use?”
Searched Google, AI Overview
“deodorant stick nz”
Searched Google, AI Overview
“sensitive skin deodorant stick”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which deo stick brands do people search for most?
This chart shows how often people search Google for each deo stick brand by name. Each line represents a brand's share of searches for all four deo stick brands we track, month by month, from searches in New Zealand.
Share of searches by month for Dove, Nivea, Old Spice, Mitchum. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dove | Nivea | Old Spice | Mitchum |
|---|---|---|---|---|
| Oct 2025 | 46.1% | 38.9% | 9.8% | 5.2% |
| Nov 2025 | 43.7% | 37.9% | 12% | 6.5% |
| Dec 2025 | 40.2% | 40% | 14.4% | 5.3% |
| Jan 2026 | 42.5% | 39.5% | 10.7% | 7.3% |
| Feb 2026 | 43.1% | 40% | 10.6% | 6.3% |
| Mar 2026 | 44.3% | 40.3% | 10.3% | 5.1% |
| Apr 2026 | 42% | 40% | 11.7% | 6.2% |
| May 2026 | 38.9% | 41.8% | 12.8% | 6.5% |
| Jun 2026 | 41.5% | 40.3% | 12.7% | 5.4% |
| Jul 2026 | 45.1% | 38% | 11.9% | 5% |
| Aug 2026 | 42.5% | 37.5% | 13.6% | 6.3% |
| Sep 2026 | 45.5% | 37.2% | 11.6% | 5.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.5% | 8.6K | +17.9% | +3 points | |
| 2, held 2nd | 37.2% | 7K | +9.1% | -0.4 points | |
| 3, held 3rd | 11.6% | 2.2K | -6.4% | -2 points | |
| 4, held 4th | 5.7% | 1.1K | 0% | -0.6 points |
1.
Dove45.5%
Held 1st. 8.6K estimated branded searches, +17.9% vs prior month. Share +3 points.
2.
Nivea37.2%
Held 2nd. 7K estimated branded searches, +9.1% vs prior month. Share -0.4 points.
11.6%
Held 3rd. 2.2K estimated branded searches, -6.4% vs prior month. Share -2 points.
4.Mitchum
5.7%
Held 4th. 1.1K estimated branded searches, 0% vs prior month. Share -0.6 points.
Which brand is most popular in search among deo stick brands in New Zealand?
4 brands
In September 2026, Dove was the most searched among deo stick brands in New Zealand, with an estimated 8.6K branded searches, 45.5% of all searches for the four we track. Nivea is in 2nd place, 8.3 percentage points behind at 37.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Dove | 46.1% → 45.5% | 46.1%Oct 2025 | 38.9%May 2026 | 1st |
| Nivea | 38.9% → 37.2% | 41.8%May 2026 | 37.2%Sep 2026 | 2nd |
| Old Spice | 9.8% → 11.6% | 14.4%Dec 2025 | 9.8%Oct 2025 | 3rd |
| Mitchum | 5.2% → 5.7% | 7.3%Jan 2026 | 5%Jul 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Dove’s share of searches among deo stick brands in New Zealand decreased from 46.1% to 45.5%.
- Across the 12 months ending September 2026, Nivea’s share of searches among deo stick brands in New Zealand decreased from 38.9% to 37.2%.
- Across the 12 months ending September 2026, Old Spice’s share of searches among deo stick brands in New Zealand increased from 9.8% to 11.6%.
- Across the 12 months ending September 2026, Mitchum’s share of searches among deo stick brands in New Zealand increased from 5.2% to 5.7%.
- Across the 12 months ending September 2026, Dove’s share of searches among deo stick brands in New Zealand peaked at 46.1% in October 2025 and was lowest at 38.9% in May 2026.
- Across the 12 months ending September 2026, Nivea’s share of searches among deo stick brands in New Zealand peaked at 41.8% in May 2026 and was lowest at 37.2% in September 2026.
- Across the 12 months ending September 2026, Old Spice’s share of searches among deo stick brands in New Zealand peaked at 14.4% in December 2025 and was lowest at 9.8% in October 2025.
- Across the 12 months ending September 2026, Mitchum’s share of searches among deo stick brands in New Zealand peaked at 7.3% in January 2026 and was lowest at 5% in July 2026.
How did search popularity change for New Zealand deo stick brands in September 2026?
4 changes
In September 2026, Dove gained share of searches among deo stick brands in New Zealand, from 42.5% to 45.5%.
In September 2026, Old Spice lost share of searches among deo stick brands in New Zealand, from 13.6% to 11.6%.
In September 2026, Mitchum lost share of searches among deo stick brands in New Zealand, from 6.3% to 5.7%.
Nivea’s share of searches among deo stick brands in New Zealand has lost ground for 3 months in a row, from 40.3% to 37.2% in September 2026.
Compare popularity between leading brands
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