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Deodorant brands in New Zealand:Which brands are most popular in search?

In August 2026, Dove was the most searched among deodorant brands in New Zealand, with an estimated 11.5K branded searches and 40.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. Dove40.5%
  2. Nivea33.8%
  3. Rexona10.7%
  4. Old Spice9.4%
  5. Lynx4.4%
  6. Native1.1%

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Share of SearchLeaderboard

Compare the deodorant brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among deodorant brands in New Zealand, by month

Share of Search by month for Dove, Nivea, Rexona, Old Spice, Lynx. The figures are in the table below the chart.

View monthly share of search table
MonthDoveNiveaRexonaOld SpiceLynxNative
Oct 202541%35.4%10.5%7.5%4.7%0.94%
Nov 202536.5%38.2%11%8.5%5.2%0.73%
Dec 202534%38%10%10.3%7.1%0.64%
Jan 202637.5%37.7%11.7%7.5%4.5%1.1%
Feb 202640.3%34.3%11.7%7.3%4.7%1.7%
Mar 202640.6%34.1%11.2%7.3%5.1%1.7%
Apr 202641.2%34%10.1%8.2%4.6%1.9%
May 202642.4%33%9.8%8.5%4.4%1.9%
Jun 202643.9%31.6%10.2%8.3%4.8%1.2%
Jul 202643.6%31.9%10.8%8.2%3.8%1.6%
Aug 202640.5%33.8%10.7%9.4%4.4%1.1%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Dove

    40.5%

    held 1st · 11.5K estimated branded searches · +0.09% vs prior month · -3.1 points

  2. 2.Nivea

    33.8%

    held 2nd · 9.6K estimated branded searches · +14.3% vs prior month · +1.9 points

  3. 3.Rexona

    10.7%

    held 3rd · 3K estimated branded searches · +7% vs prior month · -0.1 points

  4. 4.Old Spice

    9.4%

    held 4th · 2.7K estimated branded searches · +24.2% vs prior month · +1.2 points

  5. 5.Lynx

    4.4%

    held 5th · 1.3K estimated branded searches · +23.8% vs prior month · +0.6 points

  6. 6.Native

    1.1%

    held 6th · 310 estimated branded searches · -27.9% vs prior month · -0.5 points

Compare search popularity between leading brands

Which brand is most popular in search among deodorant brands in New Zealand?

In August 2026, Dove was the most searched among deodorant brands in New Zealand, with an estimated 11.5K branded searches and 40.5% estimated Share of Search within this set. Nivea is in 2nd place, 6.7 percentage points behind at 33.8% Share of Search.

New Zealand deodorant brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Dove41% → 40.5%43.9%Jun 202634%Dec 20251st
Nivea35.4% → 33.8%38.2%Nov 202531.6%Jun 20262nd
Rexona10.5% → 10.7%11.7%Jan 20269.8%May 20263rd
Old Spice7.5% → 9.4%10.3%Dec 20257.3%Mar 20264th
Lynx4.7% → 4.4%7.1%Dec 20253.8%Jul 20265th
Native0.94% → 1.1%1.9%Apr 20260.64%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Nivea’s estimated Share of Search among deodorant brands in New Zealand decreased from 35.4% to 33.8%.
  • Across the 11 months ending August 2026, Old Spice’s estimated Share of Search among deodorant brands in New Zealand increased from 7.5% to 9.4%.
  • Across the 11 months ending August 2026, Dove’s estimated Share of Search among deodorant brands in New Zealand peaked at 43.9% in June 2026 and was lowest at 34% in December 2025.
  • Across the 11 months ending August 2026, Nivea’s estimated Share of Search among deodorant brands in New Zealand peaked at 38.2% in November 2025 and was lowest at 31.6% in June 2026.
  • Across the 11 months ending August 2026, Rexona’s estimated Share of Search among deodorant brands in New Zealand peaked at 11.7% in January 2026 and was lowest at 9.8% in May 2026.
  • Across the 11 months ending August 2026, Old Spice’s estimated Share of Search among deodorant brands in New Zealand peaked at 10.3% in December 2025 and was lowest at 7.3% in March 2026.
  • Across the 11 months ending August 2026, Lynx’s estimated Share of Search among deodorant brands in New Zealand peaked at 7.1% in December 2025 and was lowest at 3.8% in July 2026.
  • Across the 11 months ending August 2026, Native’s estimated Share of Search among deodorant brands in New Zealand peaked at 1.9% in April 2026 and was lowest at 0.64% in December 2025.
  • Across the 11 months ending August 2026, Dove, Rexona, Lynx and Native held steady: their estimated Share of Search among deodorant brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand deodorant brands in August 2026?

  1. In August 2026, Nivea gained estimated Share of Search among deodorant brands in New Zealand, from 31.9% to 33.8%.

  2. In August 2026, Old Spice gained estimated Share of Search among deodorant brands in New Zealand, from 8.2% to 9.4%.

  3. In August 2026, Lynx gained estimated Share of Search among deodorant brands in New Zealand, from 3.8% to 4.4%.

  4. In August 2026, Dove lost estimated Share of Search among deodorant brands in New Zealand, from 43.6% to 40.5%.

  5. In August 2026, Native lost estimated Share of Search among deodorant brands in New Zealand, from 1.6% to 1.1%.

  6. Estimated monthly branded searches for Rexona in New Zealand rose 23.6% over 11 measured months, from 2.5K to 3K in August 2026.

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