Dove vs Rexona:Which is more popular by branded search in New Zealand?
In August 2026, Dove had more branded searches than Rexona among deodorant brands in New Zealand. Dove was estimated to have 11.5K branded searches compared to Rexona’s 3K, and held a 40.5% Share of Search versus Rexona’s 10.7%.
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Which is more popular in search, Dove or Rexona?
Compare the deodorant brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dove, Rexona. The figures are in the table below the chart.
View monthly share of search table
| Month | Dove | Nivea | Rexona | Old Spice | Lynx | Native |
|---|---|---|---|---|---|---|
| Oct 2025 | 41% | 35.4% | 10.5% | 7.5% | 4.7% | 0.94% |
| Nov 2025 | 36.5% | 38.2% | 11% | 8.5% | 5.2% | 0.73% |
| Dec 2025 | 34% | 38% | 10% | 10.3% | 7.1% | 0.64% |
| Jan 2026 | 37.5% | 37.7% | 11.7% | 7.5% | 4.5% | 1.1% |
| Feb 2026 | 40.3% | 34.3% | 11.7% | 7.3% | 4.7% | 1.7% |
| Mar 2026 | 40.6% | 34.1% | 11.2% | 7.3% | 5.1% | 1.7% |
| Apr 2026 | 41.2% | 34% | 10.1% | 8.2% | 4.6% | 1.9% |
| May 2026 | 42.4% | 33% | 9.8% | 8.5% | 4.4% | 1.9% |
| Jun 2026 | 43.9% | 31.6% | 10.2% | 8.3% | 4.8% | 1.2% |
| Jul 2026 | 43.6% | 31.9% | 10.8% | 8.2% | 3.8% | 1.6% |
| Aug 2026 | 40.5% | 33.8% | 10.7% | 9.4% | 4.4% | 1.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Dove and Rexona comparison changed over the last 12 months?
3 findings
- Dove was ahead of Rexona in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dove’s estimated Share of Search among deodorant brands in New Zealand moved from 41% to 40.5%, and its estimated monthly branded searches moved from 9.6K to 11.5K.
- Across the 11 months ending August 2026, Rexona’s estimated Share of Search among deodorant brands in New Zealand moved from 10.5% to 10.7%, and its estimated monthly branded searches moved from 2.5K to 3K.
How did search popularity change for New Zealand deodorant brands in August 2026?
2 changes
In August 2026, Dove lost estimated Share of Search among deodorant brands in New Zealand, from 43.6% to 40.5%.
Estimated monthly branded searches for Rexona in New Zealand rose 23.6% over 11 measured months, from 2.5K to 3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Dove’s and Rexona’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dove
28 branded search terms
- body wash dove men
- body wash dove sensitive skin
- deo stick dove
- dove antibacterial soap
- dove antiperspirant
- dove body lotion
- dove body scrub
- dove body spray
- dove body wash
- dove clinical protection
- dove com
- dove deep moisture body wash
- dove deo
- dove deo spray
- dove exfoliating body scrub
- dove hand wash
- dove intensive repair
- dove men deo
- dove near me
- dove nz
- dove rollon
- dove scrub
- dove sensitive soap
- dove shower gel
- dove soap
- dove tanning lotion
- dove triple moisturising body wash
- dove vanilla
Rexona
13 branded search terms
- deo rexona men
- rexona
- rexona body spray
- rexona clinical protection
- rexona clinical protection nz
- rexona com
- rexona deo roll
- rexona deo spray
- rexona deodorant
- rexona men
- rexona near me
- rexona nz
- rexona rollon
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