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Body wash and soap brands in New Zealand:Which brands are most popular in search?

In August 2026, Dove was the most searched among body wash and soap brands in New Zealand, with an estimated 11.5K branded searches and 49.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. Dove49.7%
  2. Dettol28.2%
  3. Palmolive14%
  4. Lux4.2%
  5. Protex4%

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Share of SearchLeaderboard

Compare the body wash, hand wash and soap brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among body wash and soap brands in New Zealand, by month

Share of Search by month for Dove, Dettol, Palmolive, Lux, Protex. The figures are in the table below the chart.

View monthly share of search table
MonthDoveDettolPalmoliveLuxProtex
Oct 202552.5%27.2%12.9%3.4%4%
Nov 202551.1%27.9%12.8%4.2%4%
Dec 202549.2%28.9%13.9%4.2%3.7%
Jan 202646.4%32.1%13.3%4.5%3.7%
Feb 202649.9%30.3%12%3.8%4%
Mar 202649.1%29.9%13.5%3.5%4.1%
Apr 202649.4%28.8%14%3.7%4.1%
May 202652.4%26.6%13.2%4.5%3.3%
Jun 202654.3%25.3%12.3%3.9%4.1%
Jul 202652%27.8%13.1%3.4%3.6%
Aug 202649.7%28.2%14%4.2%4%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Dove

    49.7%

    held 1st · 11.5K estimated branded searches · +0.09% vs prior month · -2.3 points

  2. 2.Dettol

    28.2%

    held 2nd · 6.5K estimated branded searches · +6.2% vs prior month · +0.4 points

  3. 3.Palmolive

    14%

    held 3rd · 3.2K estimated branded searches · +11.8% vs prior month · +0.9 points

  4. 4.Lux

    4.2%

    moved from 5th to 4th · 960 estimated branded searches · +26.3% vs prior month · +0.7 points

  5. 5.Protex

    4%

    moved from 4th to 5th · 930 estimated branded searches · +16.3% vs prior month · +0.4 points

Compare search popularity between leading brands

Which brand is most popular in search among body wash and soap brands in New Zealand?

In August 2026, Dove was the most searched among body wash and soap brands in New Zealand, with an estimated 11.5K branded searches and 49.7% estimated Share of Search within this set. Dettol is in 2nd place, 21.5 percentage points behind at 28.2% Share of Search.

New Zealand body wash and soap brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Dove52.5% → 49.7%54.3%Jun 202646.4%Jan 20261st
Dettol27.2% → 28.2%32.1%Jan 202625.3%Jun 20262nd
Palmolive12.9% → 14%14%Apr 202612%Feb 20263rd
Lux3.4% → 4.2%4.5%Jan 20263.4%Oct 20255th → 4th
Protex4%4.1%Jun 20263.3%May 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Dove’s estimated Share of Search among body wash and soap brands in New Zealand decreased from 52.5% to 49.7%.
  • Across the 11 months ending August 2026, Dettol’s estimated Share of Search among body wash and soap brands in New Zealand increased from 27.2% to 28.2%.
  • Across the 11 months ending August 2026, Palmolive’s estimated Share of Search among body wash and soap brands in New Zealand increased from 12.9% to 14%.
  • Across the 11 months ending August 2026, Lux’s estimated Share of Search among body wash and soap brands in New Zealand increased from 3.4% to 4.2%.
  • Across the 11 months ending August 2026, Dove’s estimated Share of Search among body wash and soap brands in New Zealand peaked at 54.3% in June 2026 and was lowest at 46.4% in January 2026.
  • Across the 11 months ending August 2026, Dettol’s estimated Share of Search among body wash and soap brands in New Zealand peaked at 32.1% in January 2026 and was lowest at 25.3% in June 2026.
  • Across the 11 months ending August 2026, Palmolive’s estimated Share of Search among body wash and soap brands in New Zealand peaked at 14% in April 2026 and was lowest at 12% in February 2026.
  • Across the 11 months ending August 2026, Lux’s estimated Share of Search among body wash and soap brands in New Zealand peaked at 4.5% in January 2026 and was lowest at 3.4% in October 2025.
  • Across the 11 months ending August 2026, Lux rose from 5th to 4th among body wash and soap brands in New Zealand.
  • Across the 11 months ending August 2026, Protex fell from 4th to 5th among body wash and soap brands in New Zealand.

How did search popularity change for New Zealand body wash and soap brands in August 2026?

  1. In August 2026, Lux overtook Protex to rank 4th among body wash and soap brands in New Zealand, at 4.2%.

  2. In August 2026, Palmolive gained estimated Share of Search among body wash and soap brands in New Zealand, from 13.1% to 14%.

  3. In August 2026, Dove lost estimated Share of Search among body wash and soap brands in New Zealand, from 52% to 49.7%.

  4. Estimated monthly branded searches for Dettol in New Zealand rose 30.3% over 11 measured months, from 5K to 6.5K in August 2026.

  5. Estimated monthly branded searches for Protex in New Zealand rose 27.4% over 11 measured months, from 730 to 930 in August 2026.

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