Brandwave

How popular isDove?

In September 2026, people searched for Dove by name about 10,800 times in New Zealand, a 32.3% increase from the previous year. These searches made up 75% of all New Zealand body spray brand searches, placing Dove first out of six brands. When we asked both ChatGPT and Google AI Overviews about body spray brands, Dove appeared in one of the four answers.

Search and AI answers in September 2026

Dove is the most searched of 6 competitors and not listed in any AI answer.

  1. DoveShare of searches 75%Mentioned in 1 of 4 AI answersPlace in AI recommendations –
  2. Old SpiceShare of searches 19%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  3. David BeckhamShare of searches 3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  4. ImpulseShare of searches 2.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  5. LynxShare of searches 0.61%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st

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Top body spray brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Dove was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lynx1st
  2. David Beckham2nd
  3. Impulse3rd
  4. Old Spice4th
  5. Dove–
  6. Native–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • David Beckham4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Lynx4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Impulse3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dove1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Old Spice1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Native0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about body spray brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which body spray brands compete with Dove?

Dove against body spray brands in New Zealand, by month

Share of searches by month for Dove, Old Spice, David Beckham, Impulse. The figures are in the table below the chart.

View monthly share of searches table
MonthDoveOld SpiceDavid BeckhamImpulseLynxNative
Oct 202578.7%16.8%2.4%1.6%0.47%0%
Nov 202573.8%20.2%3.8%1.3%0.83%0%
Dec 202567.6%24.2%5%2.1%1.1%0%
Jan 202674.7%18.8%3.1%2.4%0.97%0.14%
Feb 202675%18.5%3.3%2.1%1.1%0%
Mar 202675.9%17.7%3.4%1.9%0.95%0.14%
Apr 202673.5%20.5%2.7%2%1.3%0%
May 202669.8%23.1%3%2.9%1.2%0%
Jun 202672.5%22.3%2.6%2.1%0.5%0%
Jul 202675.2%19.8%2.3%1.9%0.78%0%
Aug 202671%22.7%3%2.5%0.68%0.1%
Sep 202675%19%3%2.3%0.61%0%

  1. 1.Dove

    75%

    Held 1st. 8.6K estimated branded searches, +17.9% vs prior month. Share +4 points.

  2. 2.Old Spice

    19%

    Held 2nd. 2.2K estimated branded searches, -6.4% vs prior month. Share -3.7 points.

  3. 3.David Beckham

    3%

    Held 3rd. 350 estimated branded searches, +12.9% vs prior month. Share 0 points.

  4. 4.Impulse

    2.3%

    Held 4th. 260 estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Lynx

    0.61%

    Held 5th. 70 estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Native

    0%

    Held 6th. 0 estimated branded searches, -100% vs prior month. Share -0.1 points.

Compare popularity between Dove and its closest rivals

Every comparison with Dove

25 comparisons

How has branded search demand for Dove changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dove in New Zealand rose from 8.1K to 10.8K.
  • Across the 12 months ending September 2026, Dove’s share of searches among body spray brands in New Zealand decreased from 78.7% to 75%.
  • Across the 12 months ending September 2026, Dove’s share of searches among body spray brands in New Zealand peaked at 78.7% in October 2025 and was lowest at 67.6% in December 2025.

How did search popularity change for New Zealand body spray brands in September 2026?

5 changes

  1. In September 2026, Dove gained share of searches among body spray brands in New Zealand, from 71% to 75%.

  2. In September 2026, Old Spice lost share of searches among body spray brands in New Zealand, from 22.7% to 19%.

  3. Estimated monthly branded searches for Impulse in New Zealand rose 85.7% over 12 measured months, from 140 to 260 in September 2026.

  4. Estimated monthly branded searches for David Beckham in New Zealand rose 75% over 12 measured months, from 200 to 350 in September 2026.

  5. Estimated monthly branded searches for Lynx in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026.

How are Dove’s branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Dove’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • deo stick dove
  • dove antibacterial soap
  • dove antiperspirant
  • dove body lotion
  • dove body scrub
  • dove body spray
  • dove body wash
  • dove clinical protection
  • dove deo
  • dove deo spray
  • dove hand wash
  • dove intensive repair
  • dove rollon
  • dove scrub
  • dove sensitive soap
  • dove shower gel
  • dove soap
  • dove tanning lotion
  • dove vanilla

How the Brand Demand Index is measured

Who owns Dove?

Dove is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Continental, Impulse, Lipton, Lux, Lynx, Magnum, Omo, Persil, Rexona, Sunlight, Surf, TRESemmé, Vaseline and Wild Kiwi Adventure Tours, owned by the same company, in New Zealand.

Do you work for Dove? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Dove compete?

Dove is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hand soap brands7th of 83.1%Show ranking
Deodorant brands1st of 639.3%Show ranking
Shampoo and conditioner brands5th of 65.8%Show ranking
Body wash and soap brands1st of 744.1%Show ranking
Deo stick brands1st of 445.5%Show ranking
Foaming hand wash brands1st of 438.4%Show ranking
Body spray brands1st of 675%Shown above
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Is Dove your brand?

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