Brandwave

How popular isDove?

In September 2026, people searched for Dove by name about 10,800 times in New Zealand, a 32.3% increase from the previous year. These searches made up 38.4% of all New Zealand foaming hand wash brand searches, placing Dove first out of four brands. When we asked both ChatGPT and Google AI Overviews about foaming hand wash brands, Dove did not appear in any of the answers.

Search and AI answers in September 2026

Dove is the most searched of 4 competitors and not listed in any AI answer.

  1. DoveShare of searches 38.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. DettolShare of searches 37.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. ecostoreShare of searches 19.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. PalmoliveShare of searches 5.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top foaming hand wash brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dove did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ecostore1st
  2. Dettol2nd
  3. Palmolive3rd
  4. Dove–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dettol4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ecostore4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Palmolive4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about foaming hand wash brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which foaming hand wash brands compete with Dove?

Dove against foaming hand wash brands in New Zealand, by month

Share of searches by month for Dove, Dettol, ecostore, Palmolive. The figures are in the table below the chart.

View monthly share of searches table
MonthDoveDettolecostorePalmolive
Oct 202534.9%33.6%26.1%5.4%
Nov 202532.6%32.6%30.7%4.2%
Dec 202531.3%35.4%28.5%4.9%
Jan 202627.4%40.8%27.5%4.4%
Feb 202629%38.3%28.8%3.9%
Mar 202630.9%38.9%25%5.2%
Apr 202628.3%38.3%27.7%5.7%
May 202628%38.9%27.5%5.5%
Jun 202633.4%36.3%25.2%5.1%
Jul 202635%38.8%21.4%4.7%
Aug 202633.3%39.2%22.2%5.3%
Sep 202638.4%37.1%19.4%5.1%

  1. 1.Dove

    38.4%

    Moved from 2nd to 1st. 4.4K estimated branded searches, +19% vs prior month. Share +5.1 points.

  2. 2.Dettol

    37.1%

    Moved from 1st to 2nd. 4.3K estimated branded searches, -2.3% vs prior month. Share -2.1 points.

  3. 3.ecostore

    19.4%

    Held 3rd. 2.2K estimated branded searches, -10% vs prior month. Share -2.9 points.

  4. 4.Palmolive

    5.1%

    Held 4th. 590 estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare popularity between Dove and its closest rivals

Every comparison with Dove

25 comparisons

How has branded search demand for Dove changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dove in New Zealand rose from 8.1K to 10.8K.
  • Across the 12 months ending September 2026, Dove’s share of searches among foaming hand wash brands in New Zealand increased from 34.9% to 38.4%.
  • Across the 12 months ending September 2026, Dove’s share of searches among foaming hand wash brands in New Zealand peaked at 38.4% in September 2026 and was lowest at 27.4% in January 2026.

How did search popularity change for New Zealand foaming hand wash brands in September 2026?

4 changes

  1. In September 2026, Dove overtook Dettol to become the leader among foaming hand wash brands in New Zealand, with 38.4% of the searches.

  2. In September 2026, ecostore lost share of searches among foaming hand wash brands in New Zealand, from 22.2% to 19.4%.

  3. In September 2026, Dettol lost share of searches among foaming hand wash brands in New Zealand, from 39.2% to 37.1%.

  4. Estimated monthly branded searches for Palmolive in New Zealand rose 22.9% over 12 measured months, from 480 to 590 in September 2026.

How are Dove’s branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Dove’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • deo stick dove
  • dove antibacterial soap
  • dove antiperspirant
  • dove body lotion
  • dove body scrub
  • dove body spray
  • dove body wash
  • dove clinical protection
  • dove deo
  • dove deo spray
  • dove hand wash
  • dove intensive repair
  • dove rollon
  • dove scrub
  • dove sensitive soap
  • dove shower gel
  • dove soap
  • dove tanning lotion
  • dove vanilla

How the Brand Demand Index is measured

Who owns Dove?

Dove is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Continental, Impulse, Lipton, Lux, Lynx, Magnum, Omo, Persil, Rexona, Sunlight, Surf, TRESemmé, Vaseline and Wild Kiwi Adventure Tours, owned by the same company, in New Zealand.

Do you work for Dove? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Dove compete?

Dove is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hand soap brands7th of 83.1%Show ranking
Deodorant brands1st of 639.3%Show ranking
Shampoo and conditioner brands5th of 65.8%Show ranking
Body wash and soap brands1st of 744.1%Show ranking
Deo stick brands1st of 445.5%Show ranking
Foaming hand wash brands1st of 438.4%Shown above
Body spray brands1st of 675%Show ranking
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Is Dove your brand?

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