Brandwave

How popular isPalmolive?

In September 2026, people searched for Palmolive by name about 4,230 times in New Zealand, a 50% increase from the previous year. These searches made up 5.1% of all New Zealand foaming hand wash brand searches, placing Palmolive fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about foaming hand wash brands, Palmolive appeared in four of the five answers and was the third most recommended of the four.

Search and AI answers in September 2026

Palmolive is the fourth most searched of 4 competitors and the third most recommended in AI answers.

  1. DoveShare of searches 38.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. DettolShare of searches 37.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. ecostoreShare of searches 19.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. PalmoliveShare of searches 5.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top foaming hand wash brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Palmolive was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Palmolive is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ecostore1st
  2. Dettol2nd
  3. Palmolive3rd
  4. Dove–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dettol4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ecostore4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Palmolive4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about foaming hand wash brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which foaming hand wash brands compete with Palmolive?

Palmolive against foaming hand wash brands in New Zealand, by month

Share of searches by month for Dove, Dettol, ecostore, Palmolive. The figures are in the table below the chart.

View monthly share of searches table
MonthDoveDettolecostorePalmolive
Oct 202534.9%33.6%26.1%5.4%
Nov 202532.6%32.6%30.7%4.2%
Dec 202531.3%35.4%28.5%4.9%
Jan 202627.4%40.8%27.5%4.4%
Feb 202629%38.3%28.8%3.9%
Mar 202630.9%38.9%25%5.2%
Apr 202628.3%38.3%27.7%5.7%
May 202628%38.9%27.5%5.5%
Jun 202633.4%36.3%25.2%5.1%
Jul 202635%38.8%21.4%4.7%
Aug 202633.3%39.2%22.2%5.3%
Sep 202638.4%37.1%19.4%5.1%

  1. 1.Dove

    38.4%

    Moved from 2nd to 1st. 4.4K estimated branded searches, +19% vs prior month. Share +5.1 points.

  2. 2.Dettol

    37.1%

    Moved from 1st to 2nd. 4.3K estimated branded searches, -2.3% vs prior month. Share -2.1 points.

  3. 3.ecostore

    19.4%

    Held 3rd. 2.2K estimated branded searches, -10% vs prior month. Share -2.9 points.

  4. 4.Palmolive

    5.1%

    Held 4th. 590 estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare popularity between Palmolive and its closest rivals

Every comparison with Palmolive

12 comparisons

How has branded search demand for Palmolive changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Palmolive in New Zealand rose from 2.8K to 4.2K.
  • Across the 12 months ending September 2026, Palmolive’s share of searches among foaming hand wash brands in New Zealand peaked at 5.7% in April 2026 and was lowest at 3.9% in February 2026.

How did search popularity change for New Zealand foaming hand wash brands in September 2026?

4 changes

  1. In September 2026, Dove overtook Dettol to become the leader among foaming hand wash brands in New Zealand, with 38.4% of the searches.

  2. In September 2026, ecostore lost share of searches among foaming hand wash brands in New Zealand, from 22.2% to 19.4%.

  3. In September 2026, Dettol lost share of searches among foaming hand wash brands in New Zealand, from 39.2% to 37.1%.

  4. Estimated monthly branded searches for Palmolive in New Zealand rose 22.9% over 12 measured months, from 480 to 590 in September 2026.

How are Palmolive’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Palmolive’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dishwashing liquid palmolive
  • palmolive
  • palmolive body wash
  • palmolive dish soap
  • palmolive dishwashing liquid
  • palmolive hand wash
  • palmolive shower gel
  • palmolive soap

Do you work for Palmolive? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Palmolive compete?

Palmolive is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Body wash and soap brands3rd of 714.8%Show ranking
Foaming hand wash brands4th of 45.1%Shown above
Dishwashing brands3rd of 68.5%Show ranking
Dishwashing liquid brands1st of 651.7%Show ranking
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